Nike, Inc. (NKE): are the analysts right?

Nike, Inc. · Consumer Discretionary · ref. ETF XLY · 199 calls · price $43.21
What the company does: NIKE conçoit et commercialise des chaussures, vêtements et équipements de sport pour hommes, femmes et enfants.
📈 1-year price
$43.21-41.5% over range
Jul 8, 25low $40.75 · high $79.24Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
35% recommend buying · 23 analysts

🎯 Analyst price target on NKE

High target · 1 analyst$75+73.6%
Median target · 22 analysts$47.5+9.9%
Low target · 1 analyst$23-46.8%
Current price$43.21

🗳️ The analyst consensus

Analyst breakdown · 23 (6 months)
Strong Buy0%
Buy35%
Hold61%
Sell4%
Strong Sell0%

💰 Nike, Inc. dividend

3.79%annual yield
📈 Steady dividend24 yrs of consecutive dividend increases
That's ~$1.63 per share per year.

✅ Historical analyst reliability on NKE

Most reliable analysts on NKE (% profitable · 365j · ≥2 calls)
HSBC 100% +15.8% 5
Argus Research 63% +3.3% 8
UBS 50% +7.6% 12
Pivotal Research 50% +4.5% 2
Goldman Sachs 42% -8.6% 12
Guggenheim 33% +0.5% 12
Baird 25% -15.7% 12
Wedbush 25% -16.4% 12
Stifel 17% -11.4% 12
Deutsche Bank 17% -13.6% 12

📊 What $1,000 invested in Nike, Inc. would be worth

In short — $1,000 invested in Nike, Inc. 10 years ago would be worth $667 today, i.e. -4%/yr on average. Best year: 2020 (+51%), worst: 2024 (-24%). Price performance, excluding dividends.

If I'd invested $1,000 in Nike, Inc.

InvestmentWorth todayGain
1 years ago$517-48%
3 years ago$346-65%
5 years ago$305-70%
10 years ago$667-33%
since inception (1984)$287,868+28687%

Return by year (Nike, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)-34%$660 (-34%)
2025-22%$517 (-48%)
2024-24%$395 (-61%)
2023-13%$346 (-65%)
2022-13%$301 (-70%)
2021+1%$305 (-70%)
2020+51%$459 (-54%)
2019+4%$479 (-52%)
2018+28%$612 (-39%)
2017+17%$718 (-28%)
2016-7%$667 (-33%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on NKE

Jefferies
Jul 1, 26
▲ Buy · 🎯$75
Price at call : $44.09 — upside +70%
Today : $43.21 — upside +74%
🎯 on NKE : 8% (12 calls matureds) · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
in progress (365j)
matures : Jul 1, 27
UBS
Jul 1, 26
■ Neutral neutral · not a buy · 🎯$48
Price at call : $44.09 — gap to target +9%
Today : $43.21 — gap to target +11%
🎯 on NKE : 50% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Jul 1, 27
■ Market Perform neutral · not a buy · 🎯$47
Price at call : $44.09 — gap to target +7%
Today : $43.21 — gap to target +9%
🎯 on NKE : 0% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Jul 1, 27
Baird
Jul 1, 26
▲ Outperform · 🎯$70
Price at call : $44.09 — upside +59%
Today : $43.21 — upside +62%
🎯 on NKE : 25% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
in progress (365j)
matures : Jul 1, 27
BNP Paribas
Jul 1, 26
▼ Underperform · 🎯$23
Price at call : $44.09 — upside -48%
Today : $43.21 — upside -47%
🎯 on NKE : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 1, 27
Bernstein
Jul 1, 26
▲ Outperform · 🎯$72
Price at call : $44.09 — upside +63%
Today : $43.21 — upside +67%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
in progress (365j)
matures : Jul 1, 27
Citigroup
Jul 1, 26
■ Neutral neutral · not a buy · 🎯$45
Price at call : $44.09 — gap to target +2%
Today : $43.21 — gap to target +4%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Jul 1, 27
Guggenheim
Jul 1, 26
▲ Buy · 🎯$60
Price at call : $43.06 — upside +39%
Today : $43.21 — upside +39%
🎯 on NKE : 33% (12 calls matureds) · 📊 on Cons. disc. : 38.9% · -2.8% (149 calls)
in progress (365j)
matures : Jul 1, 27
Stifel
Jul 1, 26
■ Hold neutral · not a buy · 🎯$45
Price at call : $43.06 — gap to target +5%
Today : $43.21 — gap to target +4%
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 44.8% · -1.1% (319 calls)
in progress (365j)
matures : Jul 1, 27
BTIG
Jul 1, 26
▲ Buy · 🎯$55
Price at call : $43.06 — upside +28%
Today : $43.21 — upside +27%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Jul 1, 27
■ Neutral neutral · not a buy · 🎯$45
Price at call : $43.06 — gap to target +5%
Today : $43.21 — gap to target +4%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Jul 1, 27
Barclays
Jul 1, 26
▲ Overweight · 🎯$52
Price at call : $43.06 — upside +21%
Today : $43.21 — upside +20%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Jul 1, 27
■ Neutral neutral · not a buy · 🎯$47
Price at call : $43.06 — gap to target +9%
Today : $43.21 — gap to target +9%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 42.7% · -6.6% (351 calls)
in progress (365j)
matures : Jul 1, 27
Wells Fargo
Jul 1, 26
■ Equal-Weight neutral · not a buy · 🎯$40
Price at call : $43.06 — gap to target -7%
Today : $43.21 — gap to target -7%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jul 1, 27
JP Morgan
Jun 29, 26
■ Neutral neutral · not a buy · 🎯$47
Price at call : $41.05 — gap to target +14%
Today : $43.21 — gap to target +9%
🎯 on NKE : 8% (12 calls matureds) · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Jun 29, 27
Deutsche Bank
Jun 26, 26
■ Hold neutral · not a buy · 🎯$43
Price at call : $41.48 — gap to target +4%
Today : $43.21 — gap to target -0%
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
in progress (365j)
matures : Jun 26, 27
Oppenheimer
Jun 26, 26
▲ Outperform · 🎯$60
Price at call : $40.75 — upside +47%
Today : $43.21 — upside +39%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.9% · +8.7% (279 calls)
in progress (365j)
matures : Jun 26, 27
Keybanc
Jun 26, 26
■ Sector Weight neutral · not a buy
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 48% · +2.2% (225 calls)
in progress (365j)
matures : Jun 26, 27
BTIG
Jun 25, 26
▲ Buy · 🎯$55
Price at call : $40.9 — upside +34%
Today : $43.21 — upside +27%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Jun 25, 27
BNP Paribas
Jun 23, 26
▼ Underperform · 🎯$23
Price at call : $41.82 — upside -45%
Today : $43.21 — upside -47%
🎯 on NKE : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jun 23, 27
Goldman Sachs
Jun 23, 26
■ Neutral neutral · not a buy · 🎯$46
Price at call : $41.82 — gap to target +10%
Today : $43.21 — gap to target +6%
🎯 on NKE : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
in progress (365j)
matures : Jun 23, 27
■ In-Line neutral · not a buy · 🎯$46
Price at call : $41.82 — gap to target +10%
Today : $43.21 — gap to target +6%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Jun 23, 27
UBS
Jun 10, 26
■ Neutral neutral · not a buy · 🎯$50
Price at call : $45.96 — gap to target +9%
Today : $43.21 — gap to target +16%
🎯 on NKE : 50% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Jun 10, 27
Citigroup
Jun 10, 26
■ Neutral neutral · not a buy · 🎯$47
Price at call : $45.96 — gap to target +2%
Today : $43.21 — gap to target +9%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Jun 10, 27
RBC Capital
Jun 10, 26
■ Sector Perform neutral · not a buy · 🎯$50
Price at call : $45.96 — gap to target +9%
Today : $43.21 — gap to target +16%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Jun 10, 27
Wells Fargo
May 8, 26
■ Equal-Weight neutral · not a buy · 🎯$45
Price at call : $44.14 — gap to target +2%
Today : $43.21 — gap to target +4%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : May 8, 27
HSBC
Apr 13, 26
■ Hold neutral · not a buy · 🎯$48
Price at call : $44.2 — gap to target +9%
Today : $43.21 — gap to target +11%
🎯 on NKE : 100% (5 calls matureds) · 📊 on Cons. disc. : 47.4% · +3.9% (38 calls)
in progress (365j)
matures : Apr 13, 27
Piper Sandler
Apr 10, 26
■ Neutral neutral · not a buy · 🎯$50
Price at call : $42.62 — gap to target +17%
Today : $43.21 — gap to target +16%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Apr 10, 27
■ Neutral neutral · not a buy · 🎯$52
Price at call : $44.03 — gap to target +18%
Today : $43.21 — gap to target +20%
🎯 on NKE : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
in progress (365j)
matures : Apr 2, 27
Citigroup
Apr 1, 26
■ Neutral neutral · not a buy · 🎯$53
Price at call : $44.19 — gap to target +20%
Today : $43.21 — gap to target +23%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Apr 1, 27
Jefferies
Apr 1, 26
▲ Buy · 🎯$90
Price at call : $44.19 — upside +104%
Today : $43.21 — upside +108%
🎯 on NKE : 8% (12 calls matureds) · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
in progress (365j)
matures : Apr 1, 27
JP Morgan
Apr 1, 26
■ Neutral neutral · not a buy · 🎯$52
Price at call : $44.19 — gap to target +18%
Today : $43.21 — gap to target +20%
🎯 on NKE : 8% (12 calls matureds) · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Apr 1, 27
UBS
Apr 1, 26
■ Neutral neutral · not a buy · 🎯$54
Price at call : $44.19 — gap to target +22%
Today : $43.21 — gap to target +25%
🎯 on NKE : 50% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Apr 1, 27
Barclays
Apr 1, 26
▲ Overweight · 🎯$67
Price at call : $44.19 — upside +52%
Today : $43.21 — upside +55%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Apr 1, 27
BNP Paribas
Apr 1, 26
▼ Underperform · 🎯$23
Price at call : $44.19 — upside -48%
Today : $43.21 — upside -47%
🎯 on NKE : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 1, 27
▲ Overweight · 🎯$60
Price at call : $44.19 — upside +36%
Today : $43.21 — upside +39%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Apr 1, 27
▲ Outperform · 🎯$57
Price at call : $44.19 — upside +29%
Today : $43.21 — upside +32%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Apr 1, 27
Wells Fargo
Apr 1, 26
▲ Overweight · 🎯$55
Price at call : $44.19 — upside +24%
Today : $43.21 — upside +27%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 1, 27
▲ Buy · 🎯$57
Price at call : $44.19 — upside +29%
Today : $43.21 — upside +32%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Apr 1, 27
■ Market Perform neutral · not a buy · 🎯$55
Price at call : $44.63 — gap to target +23%
Today : $43.21 — gap to target +27%
🎯 on NKE : 0% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Apr 1, 27
Guggenheim
Apr 1, 26
▲ Buy · 🎯$74
Price at call : $44.63 — upside +66%
Today : $43.21 — upside +71%
🎯 on NKE : 33% (12 calls matureds) · 📊 on Cons. disc. : 38.9% · -2.8% (149 calls)
in progress (365j)
matures : Apr 1, 27
■ Neutral neutral · not a buy · 🎯$55
Price at call : $44.63 — gap to target +23%
Today : $43.21 — gap to target +27%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 42.7% · -6.6% (351 calls)
in progress (365j)
matures : Apr 1, 27
BTIG
Apr 1, 26
▲ Buy · 🎯$75
Price at call : $44.63 — upside +68%
Today : $43.21 — upside +74%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Apr 1, 27
■ Market Perform neutral · not a buy · 🎯$65
Price at call : $52.07 — gap to target +25%
Today : $43.21 — gap to target +50%
🎯 on NKE : 0% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Mar 25, 27
Deutsche Bank
Mar 23, 26
■ Hold neutral · not a buy · 🎯$54
Price at call : $53.49 — gap to target +1%
Today : $43.21 — gap to target +25%
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
in progress (365j)
matures : Mar 23, 27
UBS
Mar 19, 26
■ Neutral neutral · not a buy · 🎯$58
Price at call : $52.37 — gap to target +11%
Today : $43.21 — gap to target +34%
🎯 on NKE : 50% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Mar 19, 27
BTIG
Mar 19, 26
▲ Buy · 🎯$90
Price at call : $53.44 — upside +68%
Today : $43.21 — upside +108%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Mar 19, 27
Barclays
Mar 11, 26
▲ Overweight · 🎯$73
Price at call : $55.7 — upside +31%
Today : $43.21 — upside +69%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Mar 11, 27
RBC Capital
Mar 5, 26
▲ Outperform · 🎯$78
Price at call : $57.01 — upside +37%
Today : $43.21 — upside +81%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Mar 5, 27
BTIG
Jan 27, 26
▲ Buy · 🎯$100
Price at call : $63.09 — upside +59%
Today : $43.21 — upside +131%
🎯 on NKE : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Jan 27, 27
▲ Buy · 🎯$85
Price at call : $76.39 — upside +11%
Today : $43.21 — upside +97%
Expected +11% · Actual -42% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 63% (8 calls matureds) · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
-42.3%
stock -42% · XLY +6%
Goldman Sachs
Jun 27, 25
▲ Buy · 🎯$81
Price at call : $71.04 — upside +14%
Today : $43.21 — upside +87%
Expected +14% · Actual -42% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
-41.6%
stock -42% · XLY +8%
Baird
Jun 27, 25
▲ Outperform · 🎯$88
Price at call : $71.04 — upside +24%
Today : $43.21 — upside +104%
Expected +24% · Actual -42% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 25% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
-41.6%
stock -42% · XLY +8%
Deutsche Bank
Jun 20, 25
▲ Buy · 🎯$71
Price at call : $60.78 — upside +17%
Today : $43.21 — upside +64%
Expected +17% · Actual -29% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
-28.9%
stock -29% · XLY +7%
Goldman Sachs
Apr 22, 25
▲ Buy · 🎯$72
Price at call : $57.39 — upside +25%
Today : $43.21 — upside +67%
Expected +25% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
-22.0%
stock -22% · XLY +24%
Baird
Mar 21, 25
▲ Outperform · 🎯$99
Price at call : $67.94 — upside +46%
Today : $43.21 — upside +129%
Expected +46% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 25% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
-22.4%
stock -22% · XLY +12%
Jefferies
Feb 24, 25
▲ Buy · 🎯$115
Price at call : $80.28 — upside +43%
Today : $43.21 — upside +166%
Expected +43% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 8% (12 calls matureds) · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
-20.2%
stock -20% · XLY +7%
Guggenheim
Feb 12, 25
▲ Buy · 🎯$110
Price at call : $73.21 — upside +50%
Today : $43.21 — upside +155%
Expected +50% · Actual -14% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 33% (12 calls matureds) · 📊 on Cons. disc. : 38.9% · -2.8% (149 calls)
-13.8%
stock -14% · XLY +2%
▲ Buy · 🎯$77
Price at call : $68.68 — upside +12%
Today : $43.21 — upside +78%
Expected +12% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
-9.1%
stock -9% · XLY +4%
▲ Buy · 🎯$84
Price at call : $73.67 — upside +14%
Today : $43.21 — upside +94%
Expected +14% · Actual -14% · Reason (≥ +15%) : ✗ No
🎯 on NKE : 17% (12 calls matureds) · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
-14.1%
stock -14% · XLY +7%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)