Clorox (CLX): are the analysts right?

Clorox · Consumer Staples · ref. ETF XLP · 50 calls · price $97.41
What the company does: Clorox fabrique et commercialise des produits d'hygiène et professionnels à usage domestique mondialement.
📈 1-year price
$97.41-22.7% over range
Jul 8, 25low $86.12 · high $131.43Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
11% recommend buying · 9 analysts
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.

🎯 Analyst price target on CLX

High target · 1 analyst$139+42.7%
Median target · 9 analysts$97-0.4%
Low target · 1 analyst$85-12.7%
Current price$97.41

🗳️ The analyst consensus

Analyst breakdown · 9 (6 months)
Strong Buy0%
Buy11%
Hold56%
Sell33%
Strong Sell0%

💰 Clorox dividend

5.14%annual yield
📈 Steady dividend22 yrs of consecutive dividend increases
That's ~$4.96 per share per year.

✅ Historical analyst reliability on CLX

📊 What $1,000 invested in Clorox would be worth

In short — $1,000 invested in Clorox 10 years ago would be worth $740 today, i.e. -3%/yr on average. Best year: 2020 (+33%), worst: 2025 (-29%). Price performance, excluding dividends.

If I'd invested $1,000 in Clorox

InvestmentWorth todayGain
1 years ago$601-40%
3 years ago$660-34%
5 years ago$456-54%
10 years ago$740-26%
since inception (1984)$24,931+2393%

Return by year (Clorox)

YearReturn$1,000 invested at year start
2026 (YTD)-15%$846 (-15%)
2025-29%$601 (-40%)
2024+9%$657 (-34%)
2023+0%$660 (-34%)
2022-14%$569 (-43%)
2021-20%$456 (-54%)
2020+33%$607 (-39%)
2019+6%$643 (-36%)
2018+5%$674 (-33%)
2017+18%$795 (-20%)
2016-7%$740 (-26%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on CLX

Wells Fargo
May 18, 26
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $92.57 — gap to target +3%
Today : $97.41 — gap to target -2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : May 18, 27
Barclays
May 4, 26
▼ Underweight · 🎯$85
Price at call : $86.12 — upside -1%
Today : $97.41 — upside -13%
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : May 4, 27
UBS
May 1, 26
■ Neutral neutral · not a buy · 🎯$96
Price at call : $86.48 — gap to target +11%
Today : $97.41 — gap to target -1%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : May 1, 27
Citigroup
May 1, 26
■ Neutral neutral · not a buy · 🎯$97
Price at call : $86.48 — gap to target +12%
Today : $97.41 — gap to target -0%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : May 1, 27
JP Morgan
May 1, 26
▼ Underweight · 🎯$95
Price at call : $86.48 — upside +10%
Today : $97.41 — upside -2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : May 1, 27
Wells Fargo
May 1, 26
■ Equal-Weight neutral · not a buy · 🎯$100
Price at call : $87.11 — gap to target +15%
Today : $97.41 — gap to target +3%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : May 1, 27
▼ Underperform · 🎯$110
Price at call : $87.11 — upside +26%
Today : $97.41 — upside +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : May 1, 27
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $98.68 — gap to target +11%
Today : $97.41 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
in progress (365j)
matures : Apr 23, 27
Jefferies
Apr 21, 26
▲ Buy · 🎯$139
Price at call : $96.85 — upside +44%
Today : $97.41 — upside +43%
🎯 on CLX : 0% (1 call matured) · 📊 on Cons. staples : 42.6% · -0.3% (176 calls)
in progress (365j)
matures : Apr 21, 27
JP Morgan
Apr 17, 26
▼ Underweight · 🎯$99
Price at call : $104.58 — upside -5%
Today : $97.41 — upside +2%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Apr 17, 27
Citigroup
Apr 15, 26
■ Neutral neutral · not a buy · 🎯$110
Price at call : $102.38 — gap to target +7%
Today : $97.41 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Apr 15, 27
Barclays
Apr 15, 26
▼ Underweight · 🎯$102
Price at call : $102.38 — upside -0%
Today : $97.41 — upside +5%
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Apr 15, 27
Barclays
Apr 14, 26
▼ Underweight · 🎯$102
Price at call : $102.92 — upside -1%
Today : $97.41 — upside +5%
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Apr 14, 27
Wells Fargo
Apr 8, 26
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $107.62 — gap to target +2%
Today : $97.41 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Apr 8, 27
UBS
Apr 7, 26
■ Neutral neutral · not a buy · 🎯$110
Price at call : $105.67 — gap to target +4%
Today : $97.41 — gap to target +13%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Apr 7, 27
Deutsche Bank
Mar 30, 26
■ Hold neutral · not a buy · 🎯$101
Price at call : $103.63 — gap to target -3%
Today : $97.41 — gap to target +4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 52.1% · +2.2% (361 calls)
in progress (365j)
matures : Mar 30, 27
■ Equal-Weight neutral · not a buy · 🎯$136
Price at call : $117.61 — gap to target +16%
Today : $97.41 — gap to target +40%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
in progress (365j)
matures : Feb 5, 27
UBS
Feb 4, 26
■ Neutral neutral · not a buy · 🎯$121
Price at call : $117.61 — gap to target +3%
Today : $97.41 — gap to target +24%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Feb 4, 27
Citigroup
Feb 4, 26
■ Neutral neutral · not a buy · 🎯$115
Price at call : $117.61 — gap to target -2%
Today : $97.41 — gap to target +18%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Feb 4, 27
JP Morgan
Feb 4, 26
■ Neutral neutral · not a buy · 🎯$117
Price at call : $117.61 — gap to target -1%
Today : $97.41 — gap to target +20%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Feb 4, 27
▼ Underperform · 🎯$115
Price at call : $117.61 — upside -2%
Today : $97.41 — upside +18%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : Feb 4, 27
Wells Fargo
Jan 23, 26
■ Equal-Weight neutral · not a buy · 🎯$115
Price at call : $112.87 — gap to target +2%
Today : $97.41 — gap to target +18%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Jan 23, 27
JP Morgan
Jan 16, 26
■ Neutral neutral · not a buy · 🎯$114
Price at call : $109.84 — gap to target +4%
Today : $97.41 — gap to target +17%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Jan 16, 27
UBS
Jan 14, 26
■ Neutral neutral · not a buy · 🎯$115
Price at call : $111.23 — gap to target +3%
Today : $97.41 — gap to target +18%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Jan 14, 27
TD Cowen
Jan 8, 26
■ Hold neutral · not a buy · 🎯$108
Price at call : $106.19 — gap to target +2%
Today : $97.41 — gap to target +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 36.6% · -2.2% (41 calls)
in progress (365j)
matures : Jan 8, 27
▼ Sell · 🎯$94
Price at call : $104.25 — upside -10%
Today : $97.41 — upside -4%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 47.5% · +0.1% (200 calls)
in progress (365j)
matures : Jan 7, 27
Wells Fargo
Jan 5, 26
■ Equal-Weight neutral · not a buy · 🎯$108
Price at call : $100.61 — gap to target +7%
Today : $97.41 — gap to target +11%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Jan 5, 27
Citigroup
Dec 17, 25
■ Neutral neutral · not a buy · 🎯$109
Price at call : $99.39 — gap to target +10%
Today : $97.41 — gap to target +12%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Dec 17, 26
Citigroup
Nov 4, 25
■ Neutral neutral · not a buy · 🎯$120
Price at call : $108.92 — gap to target +10%
Today : $97.41 — gap to target +23%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Nov 4, 26
■ Equal-Weight neutral · not a buy · 🎯$125
Price at call : $108.92 — gap to target +15%
Today : $97.41 — gap to target +28%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
in progress (365j)
matures : Nov 4, 26
Wells Fargo
Nov 4, 25
■ Equal-Weight neutral · not a buy · 🎯$117
Price at call : $108.92 — gap to target +7%
Today : $97.41 — gap to target +20%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Nov 4, 26
JP Morgan
Nov 4, 25
■ Neutral neutral · not a buy · 🎯$120
Price at call : $108.92 — gap to target +10%
Today : $97.41 — gap to target +23%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Nov 4, 26
JP Morgan
Oct 10, 25
■ Neutral neutral · not a buy · 🎯$127
Price at call : $120.14 — gap to target +6%
Today : $97.41 — gap to target +30%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Oct 10, 26
Citigroup
Oct 9, 25
■ Neutral neutral · not a buy · 🎯$130
Price at call : $120.14 — gap to target +8%
Today : $97.41 — gap to target +33%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Oct 9, 26
■ Neutral neutral · not a buy · 🎯$125
Price at call : $120 — gap to target +4%
Today : $97.41 — gap to target +28%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 47.3% · +1.6% (241 calls)
in progress (365j)
matures : Oct 8, 26
UBS
Oct 8, 25
■ Neutral neutral · not a buy · 🎯$128
Price at call : $120 — gap to target +7%
Today : $97.41 — gap to target +31%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Oct 8, 26
Barclays
Oct 1, 25
▼ Underweight · 🎯$112
Price at call : $122.25 — upside -8%
Today : $97.41 — upside +15%
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Oct 1, 26
Wells Fargo
Sep 25, 25
■ Equal-Weight neutral · not a buy · 🎯$125
Price at call : $122.71 — gap to target +2%
Today : $97.41 — gap to target +28%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Sep 25, 26
JP Morgan
Sep 8, 25
■ Neutral neutral · not a buy · 🎯$135
Price at call : $125.68 — gap to target +7%
Today : $97.41 — gap to target +39%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Sep 8, 26
Wells Fargo
Sep 5, 25
■ Equal-Weight neutral · not a buy · 🎯$130
Price at call : $127.03 — gap to target +2%
Today : $97.41 — gap to target +33%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Sep 5, 26
■ Equal-Weight neutral · not a buy · 🎯$137
Price at call : $124.19 — gap to target +10%
Today : $97.41 — gap to target +41%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
in progress (365j)
matures : Aug 1, 26
Wells Fargo
Aug 1, 25
■ Equal-Weight neutral · not a buy · 🎯$138
Price at call : $124.19 — gap to target +11%
Today : $97.41 — gap to target +42%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Aug 1, 26
JP Morgan
Jul 25, 25
■ Neutral neutral · not a buy · 🎯$140
Price at call : $127.24 — gap to target +10%
Today : $97.41 — gap to target +44%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Jul 25, 26
UBS
Jul 17, 25
■ Neutral neutral · not a buy · 🎯$134
Price at call : $128.37 — gap to target +4%
Today : $97.41 — gap to target +38%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Jul 17, 26
Citigroup
Jul 15, 25
■ Neutral neutral · not a buy · 🎯$135
Price at call : $126.9 — gap to target +6%
Today : $97.41 — gap to target +39%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Jul 15, 26
Barclays
Jul 15, 25
▼ Underweight · 🎯$119
Price at call : $124.17 — upside -4%
Today : $97.41 — upside +22%
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Jul 15, 26
Wells Fargo
Jul 9, 25
■ Equal-Weight neutral · not a buy · 🎯$135
Price at call : $126 — gap to target +7%
Today : $97.41 — gap to target +39%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 53.1% · +1.4% (243 calls)
in progress (365j)
matures : Jul 9, 26
Jefferies
Jun 26, 25
▲ Buy · 🎯$145
Price at call : $118.01 — upside +23%
Today : $97.41 — upside +49%
Expected +23% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on CLX : 0% (1 call matured) · 📊 on Cons. staples : 42.6% · -0.3% (176 calls)
-17.3%
stock -17% · XLP +6%
Barclays
May 7, 25
▼ Underweight · 🎯$129
Price at call : $136.48 — upside -5%
Today : $97.41 — upside +32%
Expected -5% · Actual -33% · Reason (≤ −15%) : ✓ Yes
🎯 on CLX : 100% (1 call matured) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
+32.5%
stock -33% · XLP +3%
■ Equal-Weight neutral · not a buy · 🎯$150
Price at call : $136.48 — gap to target +10%
Today : $97.41 — gap to target +54%
🎯 on CLX : no call matured yet · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
in progress (365j)
matures : May 6, 26
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)