Macy's (M): are the analysts right?

Macy's · Consumer Discretionary · ref. ETF XLY · 60 calls · price $24.51
What the company does: Macy's est une entreprise de vente au détail omnicanal vendant vêtements, cosmétiques et articles pour la maison sous les marques Macy's, Bloomingdale's et Bluemercury.
📈 1-year price
$23.13+84.4% over range
Jul 8, 25low $11.9 · high $25.96Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 6 analysts
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.

🎯 Analyst price target on M

High target · 1 analyst$27+10.2%
Median target · 6 analysts$22.5-8.2%
Low target · 1 analyst$9-63.3%
Current price$24.51

🗳️ The analyst consensus

Analyst breakdown · 6 (6 months)
Strong Buy0%
Buy0%
Hold83%
Sell17%
Strong Sell0%

💰 Macy's dividend

3.19%annual yield
That's ~$0.75 per share per year.

✅ Historical analyst reliability on M

Most reliable analysts on M (% profitable · 365j · ≥2 calls)
Goldman Sachs 78% +17.9% 9

📊 What $1,000 invested in Macy's would be worth

In short — $1,000 invested in Macy's 10 years ago would be worth $673 today, i.e. -4%/yr on average. Best year: 2021 (+133%), worst: 2019 (-43%). Price performance, excluding dividends.

If I'd invested $1,000 in Macy's

InvestmentWorth todayGain
1 years ago$1,391+39%
3 years ago$1,140+14%
5 years ago$2,093+109%
10 years ago$673-33%
since inception (1992)$3,305+231%

Return by year (Macy's)

YearReturn$1,000 invested at year start
2026 (YTD)+7%$1,068 (+7%)
2025+30%$1,391 (+39%)
2024-16%$1,170 (+17%)
2023-3%$1,140 (+14%)
2022-21%$900 (-10%)
2021+133%$2,093 (+109%)
2020-34%$1,385 (+39%)
2019-43%$791 (-21%)
2018+18%$935 (-7%)
2017-30%$658 (-34%)
2016+2%$673 (-33%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on M

TD Cowen
Jun 22, 26
■ Hold neutral · not a buy · 🎯$25
Price at call : $23.95 — gap to target +4%
Today : $24.51 — gap to target +2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 33.3% · -3.7% (69 calls)
in progress (365j)
matures : Jun 22, 27
■ Market Perform neutral · not a buy · 🎯$23
Price at call : $22.16 — gap to target +4%
Today : $24.51 — gap to target -6%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Jun 4, 27
Citigroup
Jun 4, 26
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $24.51 — gap to target -10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Jun 4, 27
JP Morgan
Jun 4, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $22.16 — gap to target +22%
Today : $24.51 — gap to target +10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Jun 4, 27
■ In-Line neutral · not a buy · 🎯$22
Price at call : $22.16 — gap to target -1%
Today : $24.51 — gap to target -10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.4% · -6.7% (90 calls)
in progress (365j)
matures : Jun 4, 27
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.1 — gap to target +10%
Today : $24.51 — gap to target -18%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Apr 1, 27
Citigroup
Mar 19, 26
■ Neutral neutral · not a buy · 🎯$18
Price at call : $17.87 — gap to target +1%
Today : $24.51 — gap to target -27%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Mar 19, 27
TD Cowen
Mar 19, 26
■ Hold neutral · not a buy · 🎯$20
Price at call : $17.87 — gap to target +12%
Today : $24.51 — gap to target -18%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 33.3% · -3.7% (69 calls)
in progress (365j)
matures : Mar 19, 27
■ Market Perform neutral · not a buy · 🎯$20
Price at call : $18.05 — gap to target +11%
Today : $24.51 — gap to target -18%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Mar 19, 27
JP Morgan
Mar 18, 26
■ Neutral neutral · not a buy · 🎯$21
Price at call : $18.05 — gap to target +16%
Today : $24.51 — gap to target -14%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Mar 18, 27
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $18.05 — gap to target +39%
Today : $24.51 — gap to target +2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Mar 18, 27
UBS
Mar 9, 26
▼ Sell · 🎯$9
Price at call : $17.99 — upside -50%
Today : $24.51 — upside -63%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : Mar 9, 27
Jefferies
Dec 12, 25
▲ Buy · 🎯$27
Price at call : $23.84 — upside +13%
Today : $24.51 — upside +10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.2% (145 calls)
in progress (365j)
matures : Dec 12, 26
Guggenheim
Dec 10, 25
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
in progress (365j)
matures : Dec 10, 26
■ Neutral neutral · not a buy · 🎯$22
Price at call : $22.13 — gap to target -1%
Today : $24.51 — gap to target -10%
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
in progress (365j)
matures : Dec 5, 26
■ In-Line neutral · not a buy · 🎯$21
Price at call : $22.13 — gap to target -5%
Today : $24.51 — gap to target -14%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.4% · -6.7% (90 calls)
in progress (365j)
matures : Dec 5, 26
■ Equal-Weight neutral · not a buy · 🎯$21
Price at call : $22.85 — gap to target -8%
Today : $24.51 — gap to target -14%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : Dec 5, 26
Jefferies
Dec 4, 25
▲ Buy · 🎯$26
Price at call : $22.85 — upside +14%
Today : $24.51 — upside +6%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.2% (145 calls)
in progress (365j)
matures : Dec 4, 26
Citigroup
Dec 4, 25
■ Neutral neutral · not a buy · 🎯$24
Price at call : $22.85 — gap to target +5%
Today : $24.51 — gap to target -2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Dec 4, 26
UBS
Dec 4, 25
▼ Sell · 🎯$8
Price at call : $22.85 — upside -65%
Today : $24.51 — upside -67%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : Dec 4, 26
■ Market Perform neutral · not a buy · 🎯$25
Price at call : $22.32 — gap to target +12%
Today : $24.51 — gap to target +2%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Dec 4, 26
JP Morgan
Dec 3, 25
■ Neutral neutral · not a buy · 🎯$23
Price at call : $22.32 — gap to target +3%
Today : $24.51 — gap to target -6%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Dec 3, 26
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.32 — gap to target -1%
Today : $24.51 — gap to target -10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Dec 3, 26
UBS
Dec 1, 25
▼ Sell · 🎯$7
Price at call : $22.71 — upside -69%
Today : $24.51 — upside -71%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : Dec 1, 26
■ Market Perform neutral · not a buy · 🎯$22
Price at call : $22.36 — gap to target -2%
Today : $24.51 — gap to target -10%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Nov 28, 26
Citigroup
Nov 19, 25
■ Neutral neutral · not a buy · 🎯$19
Price at call : $19.06 — gap to target -0%
Today : $24.51 — gap to target -22%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Nov 19, 26
JP Morgan
Oct 27, 25
■ Neutral neutral · not a buy · 🎯$18
Price at call : $19.7 — gap to target -9%
Today : $24.51 — gap to target -27%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Oct 27, 26
BTIG
Oct 15, 25
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 on Cons. disc. : 42.1% · -1.4% (38 calls)
in progress (365j)
matures : Oct 15, 26
■ Neutral neutral · not a buy · 🎯$16.5
Price at call : $17.77 — gap to target -7%
Today : $24.51 — gap to target -33%
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
in progress (365j)
matures : Oct 6, 26
■ Equal-Weight neutral · not a buy · 🎯$16
Price at call : $17.55 — gap to target -9%
Today : $24.51 — gap to target -35%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : Sep 18, 26
■ Neutral neutral · not a buy · 🎯$14.5
Price at call : $17.33 — gap to target -16%
Today : $24.51 — gap to target -41%
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
in progress (365j)
matures : Sep 4, 26
Citigroup
Sep 4, 25
■ Neutral neutral · not a buy · 🎯$16
Price at call : $17.33 — gap to target -8%
Today : $24.51 — gap to target -35%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Sep 4, 26
Barclays
Sep 4, 25
■ Equal-Weight neutral · not a buy · 🎯$15
Price at call : $17.24 — gap to target -13%
Today : $24.51 — gap to target -39%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 48.9% · +3.0% (378 calls)
in progress (365j)
matures : Sep 4, 26
UBS
Sep 4, 25
▼ Sell · 🎯$6.5
Price at call : $17.24 — upside -62%
Today : $24.51 — upside -73%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : Sep 4, 26
■ Market Perform neutral · not a buy · 🎯$17
Price at call : $17.24 — gap to target -1%
Today : $24.51 — gap to target -31%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Sep 4, 26
Jefferies
Sep 4, 25
▲ Buy · 🎯$18.5
Price at call : $17.24 — upside +7%
Today : $24.51 — upside -25%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47.6% · +2.2% (145 calls)
in progress (365j)
matures : Sep 4, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $17.24 — gap to target -19%
Today : $24.51 — gap to target -43%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Sep 3, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $13.6 — gap to target +3%
Today : $24.51 — gap to target -43%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Aug 27, 26
JP Morgan
Jul 28, 25
■ Neutral neutral · not a buy · 🎯$16
Price at call : $13.72 — gap to target +17%
Today : $24.51 — gap to target -35%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Jul 28, 26
Citigroup
May 29, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $24.51 — gap to target -51%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : May 29, 26
JP Morgan
May 29, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.89 — gap to target +1%
Today : $24.51 — gap to target -51%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : May 29, 26
■ Market Perform neutral · not a buy · 🎯$14
Price at call : $11.94 — gap to target +17%
Today : $24.51 — gap to target -43%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : May 29, 26
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.6 — gap to target +3%
Today : $24.51 — gap to target -51%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : May 6, 26
Barclays
Apr 28, 25
■ Equal-Weight neutral · not a buy · 🎯$12
Price at call : $11.59 — gap to target +4%
Today : $24.51 — gap to target -51%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 48.9% · +3.0% (378 calls)
in progress (365j)
matures : Apr 28, 26
Goldman Sachs
Apr 22, 25
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.8 — gap to target +11%
Today : $24.51 — gap to target -51%
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
in progress (365j)
matures : Apr 22, 26
Citigroup
Apr 17, 25
■ Neutral neutral · not a buy · 🎯$11
Price at call : $10.76 — gap to target +2%
Today : $24.51 — gap to target -55%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Apr 17, 26
JP Morgan
Apr 14, 25
■ Neutral neutral · not a buy · 🎯$13
Price at call : $11.2 — gap to target +16%
Today : $24.51 — gap to target -47%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Apr 14, 26
■ Market Perform neutral · not a buy · 🎯$15
Price at call : $13.19 — gap to target +14%
Today : $24.51 — gap to target -39%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 36.1% · +1.9% (263 calls)
in progress (365j)
matures : Apr 2, 26
Citigroup
Mar 7, 25
■ Neutral neutral · not a buy · 🎯$14
Price at call : $14.07 — gap to target -0%
Today : $24.51 — gap to target -43%
🎯 on M : no call matured yet · 📊 on Cons. disc. : 34.2% · -5.9% (313 calls)
in progress (365j)
matures : Mar 7, 26
▲ Buy · 🎯$17
Price at call : $14.07 — upside +21%
Today : $24.51 — upside -31%
Expected +21% · Actual +28% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+27.8%
stock +28% · XLY +16%
Goldman Sachs
Feb 28, 24
▲ Buy · 🎯$22
Price at call : $17.44 — upside +26%
Today : $24.51 — upside -10%
Expected +26% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
-17.7%
stock -18% · XLY +17%
Goldman Sachs
Aug 23, 23
▲ Buy · 🎯$17
Price at call : $12.59 — upside +35%
Today : $24.51 — upside -31%
Expected +35% · Actual +20% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+20.5%
stock +20% · XLY +11%
▲ Buy · 🎯$23
Price at call : $15.42 — upside +49%
Today : $24.51 — upside -6%
Expected +49% · Actual +22% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+22.0%
stock +22% · XLY +12%
Goldman Sachs
May 17, 23
▲ Buy · 🎯$26
Price at call : $15.61 — upside +67%
Today : $24.51 — upside +6%
Expected +67% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+25.7%
stock +26% · XLY +18%
Goldman Sachs
Jan 30, 23
▲ Buy · 🎯$28
Price at call : $23.32 — upside +20%
Today : $24.51 — upside +14%
Expected +20% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
-20.1%
stock -20% · XLY +20%
▼ Sell
Actual -26% · Reason (≤ −15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+25.6%
stock -26% · XLY +29%
▼ Sell · 🎯$33
Price at call : $36.39 — upside -9%
Today : $24.51 — upside +35%
Expected -9% · Actual -59% · Reason (≤ −15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+59.0%
stock -59% · XLY +3%
■ Neutral neutral · not a buy
🎯 on M : no call matured yet · 📊 overall : 61.7% · +27.4% (47 calls)
in progress (365j)
matures : May 12, 17
Goldman Sachs
Jan 10, 14
▲ Buy · 🎯$65
Price at call : $55.84 — upside +16%
Today : $24.51 — upside +165%
Expected +16% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 78% (9 calls matureds) · 📊 on Cons. disc. : 51.2% · +4.7% (256 calls)
+18.3%
stock +18% · XLY +6%
▲ Buy
Actual +31% · Reason (≥ +15%) : ✓ Yes
🎯 on M : 100% (1 call matured) · 📊 on Cons. disc. : 71.4% · +8.7% (7 calls)
+31.2%
stock +31% · XLY +18%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)