Brown–Forman (BF-B): are the analysts right?

Brown–Forman · Consumer Staples · ref. ETF XLP · 50 calls · price $25.91
What the company does: Brown-Forman fabrique et distribue des boissons alcoolisées.
📈 1-year price
$25.91-9.0% over range
Jul 8, 25low $22.8 · high $31.26Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 9 analysts

🎯 Analyst price target on BF-B

High target · 1 analyst$30+15.8%
Median target · 9 analysts$27+4.2%
Low target · 1 analyst$20-22.8%
Current price$25.91

🗳️ The analyst consensus

Analyst breakdown · 9 (6 months)
Strong Buy0%
Buy0%
Hold78%
Sell22%
Strong Sell0%

💰 Brown–Forman dividend

3.56%annual yield
That's ~$0.92 per share per year.

✅ Historical analyst reliability on BF-B

Most reliable analysts on BF-B (% profitable · 365j · ≥2 calls)
Barclays 0% -19.4% 3

📊 What $1,000 invested in Brown–Forman would be worth

In short — $1,000 invested in Brown–Forman 10 years ago would be worth $677 today, i.e. -4%/yr on average. Best year: 2017 (+43%), worst: 2024 (-45%). Price performance, excluding dividends.

If I'd invested $1,000 in Brown–Forman

InvestmentWorth todayGain
1 years ago$805-20%
3 years ago$411-59%
5 years ago$372-63%
10 years ago$677-32%
since inception (1984)$33,560+3256%

Return by year (Brown–Forman)

YearReturn$1,000 invested at year start
2026 (YTD)-8%$923 (-8%)
2025-13%$805 (-20%)
2024-45%$442 (-56%)
2023-7%$411 (-59%)
2022-1%$409 (-59%)
2021-9%$372 (-63%)
2020+17%$434 (-57%)
2019+24%$538 (-46%)
2018-11%$477 (-52%)
2017+43%$683 (-32%)
2016-1%$677 (-32%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on BF-B

TD Cowen
Jun 26, 26
■ Hold neutral · not a buy · 🎯$29
Price at call : $27.72 — gap to target +5%
Today : $25.91 — gap to target +12%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 36.6% · -2.2% (41 calls)
in progress (365j)
matures : Jun 26, 27
Barclays
Jun 25, 26
■ Equal-Weight neutral · not a buy · 🎯$27
Price at call : $27.96 — gap to target -3%
Today : $25.91 — gap to target +4%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Jun 25, 27
BNP Paribas
Jun 5, 26
▼ Underperform · 🎯$20
Price at call : $26.44 — upside -24%
Today : $25.91 — upside -23%
🎯 on BF-B : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jun 5, 27
RBC Capital
Jun 5, 26
■ Sector Perform neutral · not a buy · 🎯$27
Price at call : $26.44 — gap to target +2%
Today : $25.91 — gap to target +4%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 45.2% · +0.3% (168 calls)
in progress (365j)
matures : Jun 5, 27
RBC Capital
Jun 2, 26
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $24.76 — gap to target +21%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 45.2% · +0.3% (168 calls)
in progress (365j)
matures : Jun 2, 27
Barclays
May 29, 26
▲ Overweight · 🎯$28
Price at call : $25.16 — upside +11%
Today : $25.91 — upside +8%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : May 29, 27
Citigroup
May 20, 26
■ Neutral neutral · not a buy · 🎯$26
Price at call : $25.64 — gap to target +1%
Today : $25.91 — gap to target +0%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : May 20, 27
Bernstein
May 13, 26
■ Market Perform neutral · not a buy · 🎯$29
Price at call : $26.09 — gap to target +11%
Today : $25.91 — gap to target +12%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.1% · +4.1% (58 calls)
in progress (365j)
matures : May 13, 27
JP Morgan
Apr 29, 26
▼ Underweight · 🎯$23
Price at call : $24.87 — upside -8%
Today : $25.91 — upside -11%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Apr 29, 27
Citigroup
Apr 15, 26
■ Neutral neutral · not a buy · 🎯$31
Price at call : $29.46 — gap to target +5%
Today : $25.91 — gap to target +20%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Apr 15, 27
Citigroup
Mar 27, 26
■ Neutral neutral · not a buy · 🎯$28
Price at call : $26.71 — gap to target +5%
Today : $25.91 — gap to target +8%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Mar 27, 27
JP Morgan
Mar 27, 26
■ Neutral neutral · not a buy · 🎯$27
Price at call : $27.19 — gap to target -1%
Today : $25.91 — gap to target +4%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Mar 27, 27
UBS
Mar 16, 26
■ Neutral neutral · not a buy · 🎯$25
Price at call : $23.15 — gap to target +8%
Today : $25.91 — gap to target -4%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Mar 16, 27
Bernstein
Mar 9, 26
■ Market Perform neutral · not a buy · 🎯$29
Price at call : $24.88 — gap to target +17%
Today : $25.91 — gap to target +12%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 62.1% · +4.1% (58 calls)
in progress (365j)
matures : Mar 9, 27
Barclays
Mar 6, 26
▲ Overweight · 🎯$30
Price at call : $24.88 — upside +21%
Today : $25.91 — upside +16%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Mar 6, 27
■ In-Line neutral · not a buy · 🎯$30
Price at call : $26.12 — gap to target +15%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : Mar 5, 27
UBS
Feb 26, 26
■ Neutral neutral · not a buy · 🎯$30
Price at call : $28.86 — gap to target +4%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Feb 26, 27
Barclays
Feb 26, 26
▲ Overweight · 🎯$33
Price at call : $28.86 — upside +14%
Today : $25.91 — upside +27%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Feb 26, 27
Citigroup
Jan 14, 26
▼ Sell · 🎯$24
Price at call : $27.42 — upside -12%
Today : $25.91 — upside -7%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Jan 14, 27
Citigroup
Dec 17, 25
▼ Sell · 🎯$27
Price at call : $28.86 — upside -6%
Today : $25.91 — upside +4%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Dec 17, 26
■ In-Line neutral · not a buy · 🎯$32
Price at call : $30.15 — gap to target +6%
Today : $25.91 — gap to target +24%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : Dec 5, 26
JP Morgan
Dec 5, 25
▼ Underweight · 🎯$28
Price at call : $30.15 — upside -7%
Today : $25.91 — upside +8%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Dec 5, 26
Barclays
Nov 28, 25
▲ Overweight · 🎯$31
Price at call : $28.98 — upside +7%
Today : $25.91 — upside +20%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Nov 28, 26
Needham
Oct 16, 25
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 5.6% · -20.7% (18 calls)
in progress (365j)
matures : Oct 16, 26
Barclays
Oct 7, 25
▲ Overweight · 🎯$30
Price at call : $27.85 — upside +8%
Today : $25.91 — upside +16%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Oct 7, 26
JP Morgan
Sep 2, 25
▼ Underweight · 🎯$29
Price at call : $28.2 — upside +3%
Today : $25.91 — upside +12%
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
in progress (365j)
matures : Sep 2, 26
Barclays
Sep 2, 25
▲ Overweight · 🎯$32
Price at call : $29.14 — upside +10%
Today : $25.91 — upside +24%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Sep 2, 26
UBS
Aug 29, 25
■ Neutral neutral · not a buy · 🎯$32
Price at call : $29.14 — gap to target +10%
Today : $25.91 — gap to target +24%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Aug 29, 26
Needham
Aug 29, 25
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 5.6% · -20.7% (18 calls)
in progress (365j)
matures : Aug 29, 26
Needham
Aug 26, 25
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 5.6% · -20.7% (18 calls)
in progress (365j)
matures : Aug 26, 26
UBS
Aug 22, 25
■ Neutral neutral · not a buy · 🎯$33
Price at call : $31.04 — gap to target +6%
Today : $25.91 — gap to target +27%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Aug 22, 26
Barclays
Aug 22, 25
▲ Overweight · 🎯$33
Price at call : $31.26 — upside +6%
Today : $25.91 — upside +27%
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
in progress (365j)
matures : Aug 22, 26
Citigroup
Aug 13, 25
■ Neutral neutral · not a buy · 🎯$31
Price at call : $30.18 — gap to target +3%
Today : $25.91 — gap to target +20%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Aug 13, 26
■ Neutral neutral · not a buy · 🎯$30
Price at call : $28.32 — gap to target +6%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Jul 9, 26
■ Hold neutral · not a buy · 🎯$25
Price at call : $26.44 — gap to target -5%
Today : $25.91 — gap to target -4%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 45.7% · +1.1% (70 calls)
in progress (365j)
matures : Jun 12, 26
Roth Capital
Jun 10, 25
▲ Buy · 🎯$35
Price at call : $27.5 — upside +27%
Today : $25.91 — upside +35%
Expected +27% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (1 call matured) · 📊 unranked overall
-3.0%
stock -3% · XLP +5%
■ Hold neutral · not a buy · 🎯$29
Price at call : $27.77 — gap to target +4%
Today : $25.91 — gap to target +12%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 52.1% · +2.2% (361 calls)
in progress (365j)
matures : Jun 9, 26
Citigroup
Jun 6, 25
■ Neutral neutral · not a buy · 🎯$28
Price at call : $27.66 — gap to target +1%
Today : $25.91 — gap to target +8%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Jun 6, 26
▼ Underweight · 🎯$29
Price at call : $27.66 — upside +5%
Today : $25.91 — upside +12%
Expected +5% · Actual -4% · Reason (≤ −15%) : ✗ No
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 50.8% · +0.4% (421 calls)
+4.4%
stock -4% · XLP +2%
Barclays
Jun 6, 25
▲ Overweight · 🎯$31
Price at call : $27.66 — upside +12%
Today : $25.91 — upside +20%
Expected +12% · Actual -4% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
-4.4%
stock -4% · XLP +2%
RBC Capital
Jun 6, 25
■ Sector Perform neutral · not a buy · 🎯$30
Price at call : $27.66 — gap to target +8%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 45.2% · +0.3% (168 calls)
in progress (365j)
matures : Jun 6, 26
■ In-Line neutral · not a buy · 🎯$30
Price at call : $27.66 — gap to target +8%
Today : $25.91 — gap to target +16%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : Jun 6, 26
JP Morgan
Jun 6, 25
▼ Underweight · 🎯$28
Price at call : $27.66 — upside +1%
Today : $25.91 — upside +8%
Expected +1% · Actual -4% · Reason (≤ −15%) : ✗ No
🎯 on BF-B : 100% (1 call matured) · 📊 on Cons. staples : 54.5% · +1.3% (354 calls)
+4.4%
stock -4% · XLP +2%
Needham
Jun 6, 25
■ Hold neutral · not a buy
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 5.6% · -20.7% (18 calls)
in progress (365j)
matures : Jun 6, 26
■ In-Line neutral · not a buy · 🎯$38
Price at call : $34.56 — gap to target +10%
Today : $25.91 — gap to target +47%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 63.9% · +9.9% (119 calls)
in progress (365j)
matures : May 23, 26
Deutsche Bank
May 21, 25
■ Hold neutral · not a buy · 🎯$38
Price at call : $34.71 — gap to target +9%
Today : $25.91 — gap to target +47%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 52.1% · +2.2% (361 calls)
in progress (365j)
matures : May 21, 26
Citigroup
Apr 14, 25
■ Neutral neutral · not a buy · 🎯$35
Price at call : $33.44 — gap to target +5%
Today : $25.91 — gap to target +35%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 43.2% · -1.6% (292 calls)
in progress (365j)
matures : Apr 14, 26
Barclays
Mar 27, 25
▲ Overweight · 🎯$38
Price at call : $34.49 — upside +10%
Today : $25.91 — upside +47%
Expected +10% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
-21.2%
stock -21% · XLP +1%
UBS
Mar 7, 25
■ Neutral neutral · not a buy · 🎯$39
Price at call : $37.96 — gap to target +3%
Today : $25.91 — gap to target +51%
🎯 on BF-B : no call matured yet · 📊 on Cons. staples : 48.6% · +2.7% (243 calls)
in progress (365j)
matures : Mar 7, 26
Barclays
Mar 7, 25
▲ Overweight · 🎯$39
Price at call : $36.93 — upside +6%
Today : $25.91 — upside +51%
Expected +6% · Actual -33% · Reason (≥ +15%) : ✗ No
🎯 on BF-B : 0% (3 calls matureds) · 📊 on Cons. staples : 45.4% · -2.4% (328 calls)
-32.6%
stock -33% · XLP +4%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)