Deckers Brands (DECK): are the analysts right?

Deckers Brands · Consumer Discretionary · ref. ETF XLY · 119 calls · price $106.08
What the company does: Deckers Outdoor conçoit et vend des chaussures, vêtements et accessoires sous les marques UGG et autres.
📈 1-year price
$106.08+0.8% over range
Jul 8, 25low $79.54 · high $123.91Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
50% recommend buying · 14 analysts

🎯 Analyst price target on DECK

High target · 1 analyst$161+51.8%
Median target · 13 analysts$120+13.1%
Low target · 2 analysts$90-15.2%
Current price$106.08

🗳️ The analyst consensus

Analyst breakdown · 14 (6 months)
Strong Buy0%
Buy50%
Hold36%
Sell14%
Strong Sell0%

✅ Historical analyst reliability on DECK

Most reliable analysts on DECK (% profitable · 365j · ≥2 calls)
BTIG 73% +50.6% 11
Wedbush 50% +21.8% 12
Baird 42% +5.6% 12
UBS 42% -2.5% 12
TD Cowen 33% +0.2% 9
Telsey Advisory Group 25% -17.7% 12

📊 What $1,000 invested in Deckers Brands would be worth

In short — $1,000 invested in Deckers Brands 10 years ago would be worth $12,622 today, i.e. +29%/yr on average. Best year: 2024 (+82%), worst: 2025 (-49%). Price performance, excluding dividends.

If I'd invested $1,000 in Deckers Brands

InvestmentWorth todayGain
1 years ago$489-51%
3 years ago$1,492+49%
5 years ago$2,077+108%
10 years ago$12,622+1162%
since inception (1993)$91,655+9066%

Return by year (Deckers Brands)

YearReturn$1,000 invested at year start
2026 (YTD)-4%$958 (-4%)
2025-49%$489 (-51%)
2024+82%$891 (-11%)
2023+67%$1,492 (+49%)
2022+9%$1,626 (+63%)
2021+28%$2,077 (+108%)
2020+70%$3,528 (+253%)
2019+32%$4,656 (+366%)
2018+59%$7,424 (+642%)
2017+45%$10,755 (+976%)
2016+17%$12,622 (+1162%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on DECK

Barclays
May 26, 26
▲ Overweight · 🎯$141
Price at call : $114.37 — upside +23%
Today : $106.08 — upside +33%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : May 26, 27
UBS
May 22, 26
▲ Buy · 🎯$161
Price at call : $111.44 — upside +44%
Today : $106.08 — upside +52%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : May 22, 27
■ Neutral neutral · not a buy · 🎯$117
Price at call : $111.44 — gap to target +5%
Today : $106.08 — gap to target +10%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 66.7% · +15.5% (3 calls)
in progress (365j)
matures : May 22, 27
▲ Buy · 🎯$125
Price at call : $111.44 — upside +12%
Today : $106.08 — upside +18%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : May 22, 27
Needham
May 22, 26
▲ Buy · 🎯$138
Price at call : $106.67 — upside +29%
Today : $106.08 — upside +30%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 47.2% · +11.4% (161 calls)
in progress (365j)
matures : May 22, 27
Piper Sandler
May 18, 26
■ Neutral neutral · not a buy · 🎯$100
Price at call : $94.61 — gap to target +6%
Today : $106.08 — gap to target -6%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : May 18, 27
UBS
May 14, 26
▲ Buy · 🎯$145
Price at call : $93.56 — upside +55%
Today : $106.08 — upside +37%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : May 14, 27
Wells Fargo
May 8, 26
▼ Underweight · 🎯$90
Price at call : $100.42 — upside -10%
Today : $106.08 — upside -15%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : May 8, 27
Bernstein
May 6, 26
■ Market Perform neutral · not a buy · 🎯$100
Price at call : $102.72 — gap to target -3%
Today : $106.08 — gap to target -6%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
in progress (365j)
matures : May 6, 27
Wells Fargo
Apr 15, 26
■ Equal-Weight neutral · not a buy · 🎯$115
Price at call : $108.33 — gap to target +6%
Today : $106.08 — gap to target +8%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 15, 27
▲ Buy
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Feb 20, 27
Barclays
Feb 2, 26
▲ Overweight · 🎯$143
Price at call : $113.34 — upside +26%
Today : $106.08 — upside +35%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Feb 2, 27
UBS
Jan 30, 26
▲ Buy · 🎯$161
Price at call : $116.25 — upside +38%
Today : $106.08 — upside +52%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Jan 30, 27
Jefferies
Jan 30, 26
■ Hold neutral · not a buy · 🎯$118
Price at call : $116.25 — gap to target +2%
Today : $106.08 — gap to target +11%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
in progress (365j)
matures : Jan 30, 27
Goldman Sachs
Jan 30, 26
▼ Sell · 🎯$92
Price at call : $116.25 — upside -21%
Today : $106.08 — upside -13%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
in progress (365j)
matures : Jan 30, 27
Piper Sandler
Jan 30, 26
▼ Underweight · 🎯$95
Price at call : $116.25 — upside -18%
Today : $106.08 — upside -10%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Jan 30, 27
Wells Fargo
Jan 30, 26
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $116.25 — gap to target -5%
Today : $106.08 — gap to target +4%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jan 30, 27
Stifel
Jan 30, 26
▲ Buy · 🎯$140
Price at call : $119.34 — upside +17%
Today : $106.08 — upside +32%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 44.8% · -1.1% (319 calls)
in progress (365j)
matures : Jan 30, 27
■ Market Perform neutral · not a buy · 🎯$120
Price at call : $119.34 — gap to target +1%
Today : $106.08 — gap to target +13%
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Jan 30, 27
Needham
Jan 30, 26
▲ Buy · 🎯$138
Price at call : $119.34 — upside +16%
Today : $106.08 — upside +30%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 47.2% · +11.4% (161 calls)
in progress (365j)
matures : Jan 30, 27
Jefferies
Jan 27, 26
■ Hold neutral · not a buy · 🎯$105
Price at call : $97.62 — gap to target +8%
Today : $106.08 — gap to target -1%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
in progress (365j)
matures : Jan 27, 27
■ Market Perform neutral · not a buy · 🎯$105
Price at call : $101.3 — gap to target +4%
Today : $106.08 — gap to target -1%
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Jan 26, 27
Citigroup
Jan 15, 26
▲ Buy · 🎯$130
Price at call : $100.69 — upside +29%
Today : $106.08 — upside +23%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Jan 15, 27
▼ Underweight · 🎯$85
Price at call : $103.04 — upside -18%
Today : $106.08 — upside -20%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Jan 7, 27
Baird
Jan 7, 26
■ Neutral neutral · not a buy · 🎯$125
Price at call : $103.04 — gap to target +21%
Today : $106.08 — gap to target +18%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
in progress (365j)
matures : Jan 7, 27
Guggenheim
Dec 10, 25
■ Neutral neutral · not a buy
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 38.9% · -2.8% (149 calls)
in progress (365j)
matures : Dec 10, 26
Stifel
Nov 18, 25
▲ Buy · 🎯$117
Price at call : $83.77 — upside +40%
Today : $106.08 — upside +10%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 44.8% · -1.1% (319 calls)
in progress (365j)
matures : Nov 18, 26
Barclays
Oct 27, 25
▲ Overweight · 🎯$113
Price at call : $87.61 — upside +29%
Today : $106.08 — upside +7%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Oct 27, 26
Goldman Sachs
Oct 24, 25
▼ Sell · 🎯$81
Price at call : $90.47 — upside -10%
Today : $106.08 — upside -24%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 46.3% · +2.0% (324 calls)
in progress (365j)
matures : Oct 24, 26
▲ Buy · 🎯$105
Price at call : $90.47 — upside +16%
Today : $106.08 — upside -1%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Oct 24, 26
TD Cowen
Oct 24, 25
▲ Buy · 🎯$124
Price at call : $90.47 — upside +37%
Today : $106.08 — upside +17%
🎯 on DECK : 33% (9 calls matureds) · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : Oct 24, 26
Citigroup
Oct 24, 25
▲ Buy · 🎯$120
Price at call : $90.47 — upside +33%
Today : $106.08 — upside +13%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Oct 24, 26
Wells Fargo
Oct 24, 25
■ Equal-Weight neutral · not a buy · 🎯$95
Price at call : $90.47 — gap to target +5%
Today : $106.08 — gap to target -10%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Oct 24, 26
Baird
Oct 24, 25
▲ Outperform · 🎯$125
Price at call : $86.94 — upside +44%
Today : $106.08 — upside +18%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
in progress (365j)
matures : Oct 24, 26
■ Market Perform neutral · not a buy · 🎯$105
Price at call : $86.94 — gap to target +21%
Today : $106.08 — gap to target -1%
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Oct 24, 26
Needham
Oct 24, 25
▲ Buy · 🎯$113
Price at call : $86.94 — upside +30%
Today : $106.08 — upside +7%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 47.2% · +11.4% (161 calls)
in progress (365j)
matures : Oct 24, 26
Jefferies
Oct 23, 25
■ Hold neutral · not a buy · 🎯$107
Price at call : $86.94 — gap to target +23%
Today : $106.08 — gap to target +1%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 44.3% · +6.6% (246 calls)
in progress (365j)
matures : Oct 23, 26
■ In-Line neutral · not a buy · 🎯$110
Price at call : $100.19 — gap to target +10%
Today : $106.08 — gap to target +4%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Oct 17, 26
■ Market Perform neutral · not a buy · 🎯$120
Price at call : $99.82 — gap to target +20%
Today : $106.08 — gap to target +13%
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Oct 17, 26
BWG Global
Oct 14, 25
▲ Positive
🎯 on DECK : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Oct 14, 26
UBS
Oct 8, 25
▲ Buy · 🎯$157
Price at call : $98.85 — upside +59%
Today : $106.08 — upside +48%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Oct 8, 26
■ Neutral neutral · not a buy · 🎯$122
Price at call : $105.83 — gap to target +15%
Today : $106.08 — gap to target +15%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 42.7% · -6.6% (351 calls)
in progress (365j)
matures : Sep 25, 26
Bernstein
Sep 18, 25
▼ Underperform · 🎯$100
Price at call : $113.79 — upside -12%
Today : $106.08 — upside -6%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
in progress (365j)
matures : Sep 18, 26
Barclays
Sep 12, 25
▲ Overweight · 🎯$141
Price at call : $118.5 — upside +19%
Today : $106.08 — upside +33%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Sep 12, 26
Raymond James
Jul 25, 25
▲ Strong Buy · 🎯$137
Price at call : $112.39 — upside +22%
Today : $106.08 — upside +29%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 51.9% · +6.4% (285 calls)
in progress (365j)
matures : Jul 25, 26
▲ Buy · 🎯$145
Price at call : $112.39 — upside +29%
Today : $106.08 — upside +37%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Jul 25, 26
UBS
Jul 25, 25
▲ Buy · 🎯$158
Price at call : $112.39 — upside +41%
Today : $106.08 — upside +49%
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Jul 25, 26
Barclays
Jul 25, 25
▲ Overweight · 🎯$134
Price at call : $112.39 — upside +19%
Today : $106.08 — upside +26%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Jul 25, 26
Wells Fargo
Jul 25, 25
■ Equal-Weight neutral · not a buy · 🎯$100
Price at call : $112.39 — gap to target -11%
Today : $106.08 — gap to target -6%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jul 25, 26
■ In-Line neutral · not a buy · 🎯$115
Price at call : $112.39 — gap to target +2%
Today : $106.08 — gap to target +8%
🎯 on DECK : no call matured yet · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Jul 25, 26
Baird
May 23, 25
▲ Outperform · 🎯$140
Price at call : $108.96 — upside +28%
Today : $106.08 — upside +32%
Expected +28% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
+2.3%
stock +2% · XLY +10%
UBS
May 23, 25
▲ Buy · 🎯$169
Price at call : $108.96 — upside +55%
Today : $106.08 — upside +59%
Expected +55% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
+2.3%
stock +2% · XLY +10%
▲ Outperform · 🎯$240
Price at call : $127.41 — upside +88%
Today : $106.08 — upside +126%
Expected +88% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
-25.7%
stock -26% · XLY +7%
UBS
May 7, 25
▲ Buy · 🎯$158
Price at call : $125.62 — upside +26%
Today : $106.08 — upside +49%
Expected +26% · Actual -20% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
-20.1%
stock -20% · XLY +19%
Baird
Mar 4, 25
▲ Outperform · 🎯$160
Price at call : $133.78 — upside +20%
Today : $106.08 — upside +51%
Expected +20% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
-18.7%
stock -19% · XLY +12%
UBS
Jan 31, 25
▲ Buy · 🎯$284
Price at call : $170.63 — upside +66%
Today : $106.08 — upside +168%
Expected +66% · Actual -32% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
-31.9%
stock -32% · XLY +6%
▲ Outperform · 🎯$240
Price at call : $177.36 — upside +35%
Today : $106.08 — upside +126%
Expected +35% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
-34.5%
stock -34% · XLY +5%
▲ Outperform · 🎯$240
Price at call : $218.57 — upside +10%
Today : $106.08 — upside +126%
Expected +10% · Actual -54% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 25% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
-54.3%
stock -54% · XLY +6%
UBS
Jan 10, 25
▲ Buy · 🎯$267
Price at call : $204.59 — upside +31%
Today : $106.08 — upside +152%
Expected +31% · Actual -50% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
-50.2%
stock -50% · XLY +12%
Baird
Dec 30, 24
▲ Outperform · 🎯$225
Price at call : $205.76 — upside +9%
Today : $106.08 — upside +112%
Expected +9% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on DECK : 42% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
-49.0%
stock -49% · XLY +6%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)