Southern Company (SO): are the analysts right?

Southern Company · Utilities · ref. ETF XLU · 63 calls · price $97.29
What the company does: Southern Company vend de l'électricité à des clients retail et wholesale, et propose des produits et services énergétiques.
📈 1-year price
$97.29+6.6% over range
Jul 8, 25low $84.08 · high $99.72Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
30% recommend buying · 10 analysts

🎯 Analyst price target on SO

High target · 2 analysts$112+15.1%
Median target · 8 analysts$101.5+4.3%
Low target · 1 analyst$92-5.4%
Current price$97.29

🗳️ The analyst consensus

Analyst breakdown · 10 (6 months)
Strong Buy0%
Buy30%
Hold60%
Sell10%
Strong Sell0%

💰 Southern Company dividend

3.13%annual yield
📈 Steady dividend23 yrs of consecutive dividend increases
That's ~$2.98 per share per year.

✅ Historical analyst reliability on SO

Most reliable analysts on SO (% profitable · 365j · ≥2 calls)
Morgan Stanley 25% -2.7% 12

📊 What $1,000 invested in Southern Company would be worth

In short — $1,000 invested in Southern Company 10 years ago would be worth $1,987 today, i.e. +7%/yr on average. Best year: 2024 (+34%), worst: 2017 (-15%). Price performance, excluding dividends.

If I'd invested $1,000 in Southern Company

InvestmentWorth todayGain
1 years ago$1,066+7%
3 years ago$1,518+52%
5 years ago$1,687+69%
10 years ago$1,987+99%
since inception (1984)$16,937+1594%

Return by year (Southern Company)

YearReturn$1,000 invested at year start
2026 (YTD)-2%$983 (-2%)
2025+8%$1,066 (+7%)
2024+34%$1,423 (+42%)
2023+7%$1,518 (+52%)
2022-3%$1,478 (+48%)
2021+14%$1,687 (+69%)
2020-6%$1,586 (+59%)
2019+21%$1,926 (+93%)
2018+15%$2,223 (+122%)
2017-15%$1,883 (+88%)
2016+5%$1,987 (+99%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on SO

Barclays
Jun 18, 26
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $93.43 — gap to target +5%
Today : $97.29 — gap to target +1%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Jun 18, 27
■ Hold neutral · not a buy · 🎯$100
Price at call : $89.03 — gap to target +12%
Today : $97.29 — gap to target +3%
🎯 on SO : no call matured yet · 📊 overall : 47.4% · +2.7% (1510 calls)
in progress (365j)
matures : May 29, 27
▼ Underweight · 🎯$92
Price at call : $91.87 — upside +0%
Today : $97.29 — upside -5%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Apr 21, 27
■ Hold neutral · not a buy · 🎯$103
Price at call : $91.92 — gap to target +12%
Today : $97.29 — gap to target +6%
🎯 on SO : no call matured yet · 📊 overall : 47.4% · +2.7% (1510 calls)
in progress (365j)
matures : Apr 21, 27
■ Neutral neutral · not a buy
🎯 on SO : no call matured yet · 📊 on Utilities : 41.9% · +0.6% (31 calls)
in progress (365j)
matures : Apr 20, 27
Barclays
Apr 10, 26
■ Equal-Weight neutral · not a buy · 🎯$99
Price at call : $95.93 — gap to target +3%
Today : $97.29 — gap to target +2%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Apr 10, 27
TD Cowen
Mar 6, 26
▲ Buy · 🎯$112
Price at call : $97.25 — upside +15%
Today : $97.29 — upside +15%
🎯 on SO : no call matured yet · 📊 overall : 42.2% · -0.6% (752 calls)
in progress (365j)
matures : Mar 6, 27
▲ Outperform · 🎯$111
Price at call : $97.48 — upside +14%
Today : $97.29 — upside +14%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : Mar 5, 27
Keybanc
Mar 4, 26
■ Sector Weight neutral · not a buy
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 50.2% · +1.1% (237 calls)
in progress (365j)
matures : Mar 4, 27
Scotiabank
Feb 20, 26
■ Sector Perform neutral · not a buy · 🎯$103
Price at call : $95.18 — gap to target +8%
Today : $97.29 — gap to target +6%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 43.8% · -0.3% (48 calls)
in progress (365j)
matures : Feb 20, 27
Wells Fargo
Feb 20, 26
■ Equal-Weight neutral · not a buy · 🎯$96
Price at call : $94.3 — gap to target +2%
Today : $97.29 — gap to target -1%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Feb 20, 27
Mizuho
Feb 20, 26
▲ Outperform · 🎯$104
Price at call : $94.3 — upside +10%
Today : $97.29 — upside +7%
🎯 on SO : no call matured yet · 📊 on Utilities : 46.2% · -3.2% (186 calls)
in progress (365j)
matures : Feb 20, 27
Wells Fargo
Jan 20, 26
▼ Underweight · 🎯$84
Price at call : $88.82 — upside -5%
Today : $97.29 — upside -14%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Jan 20, 27
Barclays
Jan 15, 26
■ Equal-Weight neutral · not a buy · 🎯$88
Price at call : $88.9 — gap to target -1%
Today : $97.29 — gap to target -10%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Jan 15, 27
UBS
Dec 17, 25
■ Neutral neutral · not a buy · 🎯$94
Price at call : $87.22 — gap to target +8%
Today : $97.29 — gap to target -3%
🎯 on SO : no call matured yet · 📊 on Utilities : 51.2% · +2.0% (217 calls)
in progress (365j)
matures : Dec 17, 26
Jefferies
Dec 15, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $97.29 — gap to target -4%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.5% · +1.4% (153 calls)
in progress (365j)
matures : Dec 15, 26
JP Morgan
Dec 15, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $85.71 — gap to target +9%
Today : $97.29 — gap to target -4%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.9% · +1.2% (153 calls)
in progress (365j)
matures : Dec 15, 26
RBC Capital
Dec 12, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $86 — gap to target +15%
Today : $97.29 — gap to target +2%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.4% · -1.1% (76 calls)
in progress (365j)
matures : Dec 12, 26
Keybanc
Dec 12, 25
▼ Underweight · 🎯$76
Price at call : $84.44 — upside -10%
Today : $97.29 — upside -22%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 50.2% · +1.1% (237 calls)
in progress (365j)
matures : Dec 12, 26
Mizuho
Dec 11, 25
■ Neutral neutral · not a buy · 🎯$88
Price at call : $84.73 — gap to target +4%
Today : $97.29 — gap to target -10%
🎯 on SO : no call matured yet · 📊 on Utilities : 46.2% · -3.2% (186 calls)
in progress (365j)
matures : Dec 11, 26
Barclays
Nov 20, 25
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $89.27 — gap to target +2%
Today : $97.29 — gap to target -6%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Nov 20, 26
Jefferies
Nov 5, 25
■ Neutral neutral · not a buy · 🎯$103
Price at call : $91.41 — gap to target +13%
Today : $97.29 — gap to target +6%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.5% · +1.4% (153 calls)
in progress (365j)
matures : Nov 5, 26
Wells Fargo
Oct 28, 25
■ Equal-Weight neutral · not a buy · 🎯$97
Price at call : $93.51 — gap to target +4%
Today : $97.29 — gap to target -0%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : Oct 28, 26
■ Neutral neutral · not a buy · 🎯$102.5
Price at call : $97.69 — gap to target +5%
Today : $97.29 — gap to target +5%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
in progress (365j)
matures : Oct 17, 26
Keybanc
Oct 15, 25
▼ Underweight · 🎯$87
Price at call : $98.43 — upside -12%
Today : $97.29 — upside -11%
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 50.2% · +1.1% (237 calls)
in progress (365j)
matures : Oct 15, 26
Barclays
Oct 14, 25
■ Equal-Weight neutral · not a buy · 🎯$98
Price at call : $99.72 — gap to target -2%
Today : $97.29 — gap to target +1%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Oct 14, 26
UBS
Oct 10, 25
■ Neutral neutral · not a buy · 🎯$104
Price at call : $98.08 — gap to target +6%
Today : $97.29 — gap to target +7%
🎯 on SO : no call matured yet · 📊 on Utilities : 51.2% · +2.0% (217 calls)
in progress (365j)
matures : Oct 10, 26
■ In-Line neutral · not a buy · 🎯$103
Price at call : $96.42 — gap to target +7%
Today : $97.29 — gap to target +6%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : Oct 7, 26
Scotiabank
Oct 3, 25
■ Sector Perform neutral · not a buy · 🎯$99
Price at call : $94.54 — gap to target +5%
Today : $97.29 — gap to target +2%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 43.8% · -0.3% (48 calls)
in progress (365j)
matures : Oct 3, 26
■ Equal-Weight neutral · not a buy · 🎯$92
Price at call : $94.53 — gap to target -3%
Today : $97.29 — gap to target -5%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Sep 25, 26
JP Morgan
Aug 21, 25
■ Neutral neutral · not a buy · 🎯$98
Price at call : $94.48 — gap to target +4%
Today : $97.29 — gap to target +1%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.9% · +1.2% (153 calls)
in progress (365j)
matures : Aug 21, 26
Scotiabank
Aug 1, 25
▲ Sector Outperform · 🎯$99
Price at call : $96 — upside +3%
Today : $97.29 — upside +2%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 43.8% · -0.3% (48 calls)
in progress (365j)
matures : Aug 1, 26
Mizuho
Aug 1, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $96 — gap to target -1%
Today : $97.29 — gap to target -2%
🎯 on SO : no call matured yet · 📊 on Utilities : 46.2% · -3.2% (186 calls)
in progress (365j)
matures : Aug 1, 26
BMO Capital
Jul 22, 25
▲ Outperform · 🎯$102
Price at call : $95.13 — upside +7%
Today : $97.29 — upside +5%
🎯 on SO : no call matured yet · 📊 on Utilities : 49% · +7.4% (202 calls)
in progress (365j)
matures : Jul 22, 26
Barclays
Jul 16, 25
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $93.3 — gap to target -2%
Today : $97.29 — gap to target -6%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Jul 16, 26
JP Morgan
Jul 15, 25
■ Neutral neutral · not a buy · 🎯$97
Price at call : $93.3 — gap to target +4%
Today : $97.29 — gap to target -0%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.9% · +1.2% (153 calls)
in progress (365j)
matures : Jul 15, 26
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $89.3 — gap to target +1%
Today : $97.29 — gap to target -7%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Jun 18, 26
Raymond James
Jun 13, 25
▲ Outperform · 🎯$98
Price at call : $88.94 — upside +10%
Today : $97.29 — upside +1%
Expected +10% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 33.3% · -6.9% (6 calls)
+5.5%
stock +5% · XLU +10%
Jefferies
Jun 5, 25
▲ Buy · 🎯$100
Price at call : $88.38 — upside +13%
Today : $97.29 — upside +3%
Expected +13% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.5% · +1.4% (153 calls)
+4.8%
stock +5% · XLU +10%
Keybanc
May 14, 25
▼ Underweight · 🎯$78
Price at call : $84.91 — upside -8%
Today : $97.29 — upside -20%
Expected -8% · Actual +10% · Reason (≤ −15%) : ✗ No
🎯 on SO : 0% (1 call matured) · 📊 on Utilities : 50.2% · +1.1% (237 calls)
-10.3%
stock +10% · XLU +13%
Wells Fargo
May 2, 25
■ Equal-Weight neutral · not a buy · 🎯$99
Price at call : $91.05 — gap to target +9%
Today : $97.29 — gap to target +2%
🎯 on SO : no call matured yet · 📊 on Utilities : 56.4% · +3.2% (303 calls)
in progress (365j)
matures : May 2, 26
Guggenheim
May 2, 25
■ Neutral neutral · not a buy · 🎯$93
Price at call : $91.05 — gap to target +2%
Today : $97.29 — gap to target -4%
🎯 on SO : no call matured yet · 📊 on Utilities : 41.5% · +2.0% (94 calls)
in progress (365j)
matures : May 2, 26
■ In-Line neutral · not a buy · 🎯$94
Price at call : $91.05 — gap to target +3%
Today : $97.29 — gap to target -3%
🎯 on SO : no call matured yet · 📊 on Utilities : 47.8% · +0.1% (67 calls)
in progress (365j)
matures : May 2, 26
Barclays
Apr 22, 25
■ Equal-Weight neutral · not a buy · 🎯$90
Price at call : $91.13 — gap to target -1%
Today : $97.29 — gap to target -7%
🎯 on SO : no call matured yet · 📊 on Utilities : 55% · +0.9% (302 calls)
in progress (365j)
matures : Apr 22, 26
Jefferies
Apr 21, 25
■ Hold neutral · not a buy · 🎯$102
Price at call : $91.86 — gap to target +11%
Today : $97.29 — gap to target +5%
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 57.5% · +1.4% (153 calls)
in progress (365j)
matures : Apr 21, 26
JP Morgan
Apr 8, 25
■ Neutral neutral · not a buy · 🎯$94
Price at call : $86.86 — gap to target +8%
Today : $97.29 — gap to target -3%
🎯 on SO : no call matured yet · 📊 on Utilities : 54.9% · +1.2% (153 calls)
in progress (365j)
matures : Apr 8, 26
UBS
Mar 21, 25
■ Neutral neutral · not a buy · 🎯$97
Price at call : $88.88 — gap to target +9%
Today : $97.29 — gap to target -0%
🎯 on SO : no call matured yet · 📊 on Utilities : 51.2% · +2.0% (217 calls)
in progress (365j)
matures : Mar 21, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $89.36 — gap to target +2%
Today : $97.29 — gap to target -6%
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
in progress (365j)
matures : Mar 20, 26
Mizuho
Feb 3, 25
■ Neutral neutral · not a buy · 🎯$85
Price at call : $83.2 — gap to target +2%
Today : $97.29 — gap to target -13%
🎯 on SO : no call matured yet · 📊 on Utilities : 46.2% · -3.2% (186 calls)
in progress (365j)
matures : Feb 3, 26
Scotiabank
Dec 12, 24
▲ Sector Outperform · 🎯$98
Price at call : $83.2 — upside +18%
Today : $97.29 — upside +1%
Expected +18% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 43.8% · -0.3% (48 calls)
+3.4%
stock +3% · XLU +11%
▲ Buy · 🎯$72
Price at call : $69.19 — upside +4%
Today : $97.29 — upside -26%
Expected +4% · Actual +25% · Reason (≥ +15%) : ✓ Yes
🎯 on SO : 100% (1 call matured) · 📊 on Utilities : 62.5% · +5.6% (24 calls)
+25.0%
stock +25% · XLU +14%
▼ Underweight · 🎯$60
Price at call : $72.95 — upside -18%
Today : $97.29 — upside -38%
Expected -18% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-12.2%
stock +12% · XLU +4%
▼ Underweight · 🎯$60
Price at call : $71.73 — upside -16%
Today : $97.29 — upside -38%
Expected -16% · Actual +11% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-10.6%
stock +11% · XLU +6%
▼ Underweight · 🎯$61
Price at call : $70.95 — upside -14%
Today : $97.29 — upside -37%
Expected -14% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-12.4%
stock +12% · XLU +10%
▼ Underweight · 🎯$63
Price at call : $73.02 — upside -14%
Today : $97.29 — upside -35%
Expected -14% · Actual -1% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
+1.2%
stock -1% · XLU -6%
▼ Underweight · 🎯$57
Price at call : $67.13 — upside -15%
Today : $97.29 — upside -41%
Expected -15% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.6%
stock +5% · XLU -3%
▼ Underweight · 🎯$61
Price at call : $64.74 — upside -6%
Today : $97.29 — upside -37%
Expected -6% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.6%
stock +5% · XLU -7%
▼ Underweight · 🎯$64
Price at call : $66.7 — upside -4%
Today : $97.29 — upside -34%
Expected -4% · Actual +2% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-2.3%
stock +2% · XLU -14%
▼ Underweight · 🎯$63
Price at call : $69.43 — upside -9%
Today : $97.29 — upside -35%
Expected -9% · Actual +3% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-2.9%
stock +3% · XLU -10%
▼ Underweight · 🎯$59
Price at call : $64.54 — upside -9%
Today : $97.29 — upside -39%
Expected -9% · Actual +4% · Reason (≤ −15%) : ✗ No
🎯 on SO : 25% (12 calls matureds) · 📊 on Utilities : 58.6% · +6.8% (805 calls)
-4.3%
stock +4% · XLU -11%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)