Zebra Technologies (ZBRA): are the analysts right?

Zebra Technologies · Information Technology · ref. ETF XLK · 69 calls · price $264.65
What the company does: Zebra Technologies opère dans le secteur des solutions d'identification automatique et de capture de données, avec des segments d'automatisation frontline et de visibilité des actifs.
📈 1-year price
$264.65-18.1% over range
Jul 8, 25low $199.3 · high $341.36Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
71% recommend buying · 7 analysts

🎯 Analyst price target on ZBRA

High target · 1 analyst$370+39.8%
Median target · 7 analysts$310+17.1%
Low target · 1 analyst$284+7.3%
Current price$264.65

🗳️ The analyst consensus

Analyst breakdown · 7 (6 months)
Strong Buy0%
Buy71%
Hold29%
Sell0%
Strong Sell0%

✅ Historical analyst reliability on ZBRA

Most reliable analysts on ZBRA (% profitable · 365j · ≥2 calls)
Needham 25% +1.3% 12
Baird 25% -8.4% 12
UBS 0% -16.4% 2

📊 What $1,000 invested in Zebra Technologies would be worth

In short — $1,000 invested in Zebra Technologies 10 years ago would be worth $3,780 today, i.e. +14%/yr on average. Best year: 2019 (+60%), worst: 2022 (-57%). Price performance, excluding dividends.

If I'd invested $1,000 in Zebra Technologies

InvestmentWorth todayGain
1 years ago$682-32%
3 years ago$1,027+3%
5 years ago$685-32%
10 years ago$3,780+278%
since inception (1991)$67,215+6621%

Return by year (Zebra Technologies)

YearReturn$1,000 invested at year start
2026 (YTD)+8%$1,084 (+8%)
2025-37%$682 (-32%)
2024+41%$963 (-4%)
2023+7%$1,027 (+3%)
2022-57%$442 (-56%)
2021+55%$685 (-32%)
2020+50%$1,031 (+3%)
2019+60%$1,653 (+65%)
2018+53%$2,536 (+154%)
2017+21%$3,070 (+207%)
2016+23%$3,780 (+278%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on ZBRA

■ Hold neutral · not a buy · 🎯$296
Price at call : $267.18 — gap to target +11%
Today : $264.65 — gap to target +12%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Jul 2, 27
Barclays
Jun 23, 26
▲ Overweight · 🎯$346
Price at call : $237.72 — upside +46%
Today : $264.65 — upside +31%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Jun 23, 27
BNP Paribas
May 14, 26
▲ Outperform · 🎯$370
Price at call : $259.35 — upside +43%
Today : $264.65 — upside +40%
🎯 on ZBRA : no call matured yet · 📊 unranked overall
in progress (365j)
matures : May 14, 27
Citigroup
May 13, 26
■ Neutral neutral · not a buy · 🎯$284
Price at call : $258.1 — gap to target +10%
Today : $264.65 — gap to target +7%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : May 13, 27
■ Hold neutral · not a buy · 🎯$267
Price at call : $258.1 — gap to target +3%
Today : $264.65 — gap to target +1%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : May 13, 27
Barclays
May 13, 26
▲ Overweight · 🎯$345
Price at call : $258.1 — upside +34%
Today : $264.65 — upside +30%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : May 13, 27
Baird
May 13, 26
▲ Outperform · 🎯$310
Price at call : $246.76 — upside +26%
Today : $264.65 — upside +17%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
in progress (365j)
matures : May 13, 27
Needham
May 13, 26
▲ Buy · 🎯$345
Price at call : $246.76 — upside +40%
Today : $264.65 — upside +30%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : May 13, 27
Keybanc
May 13, 26
▲ Overweight · 🎯$305
Price at call : $246.76 — upside +24%
Today : $264.65 — upside +15%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 47.3% · +4.5% (695 calls)
in progress (365j)
matures : May 13, 27
■ Hold neutral · not a buy · 🎯$256
Price at call : $237.3 — gap to target +8%
Today : $264.65 — gap to target -3%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Apr 20, 27
Citigroup
Apr 13, 26
■ Neutral neutral · not a buy · 🎯$274
Price at call : $226.7 — gap to target +21%
Today : $264.65 — gap to target +4%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Apr 13, 27
Baird
Mar 30, 26
▲ Outperform · 🎯$300
Price at call : $199.3 — upside +51%
Today : $264.65 — upside +13%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
in progress (365j)
matures : Mar 30, 27
Citigroup
Feb 13, 26
■ Neutral neutral · not a buy · 🎯$315
Price at call : $260.76 — gap to target +21%
Today : $264.65 — gap to target +19%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Feb 13, 27
Barclays
Feb 13, 26
▲ Overweight · 🎯$330
Price at call : $260.76 — upside +27%
Today : $264.65 — upside +25%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Feb 13, 27
Needham
Feb 13, 26
▲ Buy · 🎯$345
Price at call : $264.62 — upside +30%
Today : $264.65 — upside +30%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : Feb 13, 27
Barclays
Jan 12, 26
▲ Overweight · 🎯$368
Price at call : $261.44 — upside +41%
Today : $264.65 — upside +39%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Jan 12, 27
■ Hold neutral · not a buy · 🎯$291
Price at call : $251.65 — gap to target +16%
Today : $264.65 — gap to target +10%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Dec 18, 26
Citigroup
Oct 29, 25
■ Neutral neutral · not a buy · 🎯$311
Price at call : $261.37 — gap to target +19%
Today : $264.65 — gap to target +18%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Oct 29, 26
■ Hold neutral · not a buy · 🎯$331
Price at call : $261.37 — gap to target +27%
Today : $264.65 — gap to target +25%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Oct 29, 26
Barclays
Oct 29, 25
▲ Overweight · 🎯$360
Price at call : $261.37 — upside +38%
Today : $264.65 — upside +36%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Oct 29, 26
Citigroup
Oct 9, 25
■ Neutral neutral · not a buy · 🎯$346
Price at call : $275.89 — gap to target +25%
Today : $264.65 — gap to target +31%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Oct 9, 26
■ Hold neutral · not a buy · 🎯$350
Price at call : $298.79 — gap to target +17%
Today : $264.65 — gap to target +32%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Oct 8, 26
■ Equal-Weight neutral · not a buy · 🎯$300
Price at call : $316.01 — gap to target -5%
Today : $264.65 — gap to target +13%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : Aug 6, 26
■ Hold neutral · not a buy · 🎯$319
Price at call : $308.31 — gap to target +3%
Today : $264.65 — gap to target +21%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Aug 6, 26
Needham
Aug 6, 25
▲ Buy · 🎯$345
Price at call : $308.31 — upside +12%
Today : $264.65 — upside +30%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : Aug 6, 26
Barclays
Aug 5, 25
■ Equal-Weight neutral · not a buy · 🎯$301
Price at call : $308.31 — gap to target -2%
Today : $264.65 — gap to target +14%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Aug 5, 26
Citigroup
Jul 14, 25
■ Neutral neutral · not a buy · 🎯$342
Price at call : $319.55 — gap to target +7%
Today : $264.65 — gap to target +29%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Jul 14, 26
Baird
Jul 14, 25
▲ Outperform · 🎯$367
Price at call : $322.83 — upside +14%
Today : $264.65 — upside +39%
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
in progress (365j)
matures : Jul 14, 26
Baird
Jun 4, 25
▲ Outperform · 🎯$320
Price at call : $291.03 — upside +10%
Today : $264.65 — upside +21%
Expected +10% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-15.7%
stock -16% · XLK +63%
■ Equal-Weight neutral · not a buy · 🎯$280
Price at call : $292.5 — gap to target -4%
Today : $264.65 — gap to target +6%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : May 28, 26
Barclays
May 1, 25
■ Equal-Weight neutral · not a buy · 🎯$263
Price at call : $249.64 — gap to target +5%
Today : $264.65 — gap to target -1%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : May 1, 26
UBS
Apr 30, 25
▲ Buy · 🎯$410
Price at call : $249.64 — upside +64%
Today : $264.65 — upside +55%
Expected +64% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 0% (2 calls matureds) · 📊 on Tech : 53.3% · +10.4% (529 calls)
-9.0%
stock -9% · XLK +52%
Baird
Apr 30, 25
▲ Outperform · 🎯$290
Price at call : $249.64 — upside +16%
Today : $264.65 — upside +10%
Expected +16% · Actual -9% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-9.0%
stock -9% · XLK +52%
Needham
Apr 30, 25
▲ Buy · 🎯$325
Price at call : $250.32 — upside +30%
Today : $264.65 — upside +23%
Expected +30% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-9.6%
stock -10% · XLK +52%
Citigroup
Apr 14, 25
■ Neutral neutral · not a buy · 🎯$250
Price at call : $228.11 — gap to target +10%
Today : $264.65 — gap to target -6%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Apr 14, 26
■ Equal-Weight neutral · not a buy · 🎯$232
Price at call : $243.77 — gap to target -5%
Today : $264.65 — gap to target -12%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : Apr 8, 26
■ Hold neutral · not a buy · 🎯$254
Price at call : $243.77 — gap to target +4%
Today : $264.65 — gap to target -4%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Apr 8, 26
UBS
Feb 18, 25
▲ Buy · 🎯$425
Price at call : $331.08 — upside +28%
Today : $264.65 — upside +61%
Expected +28% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 0% (2 calls matureds) · 📊 on Tech : 53.3% · +10.4% (529 calls)
-23.7%
stock -24% · XLK +16%
Baird
Feb 18, 25
▲ Outperform · 🎯$380
Price at call : $331.08 — upside +15%
Today : $264.65 — upside +44%
Expected +15% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-23.7%
stock -24% · XLK +16%
■ Hold neutral · not a buy · 🎯$379
Price at call : $331.08 — gap to target +14%
Today : $264.65 — gap to target +43%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Feb 14, 26
Barclays
Feb 14, 25
■ Equal-Weight neutral · not a buy · 🎯$326
Price at call : $331.08 — gap to target -2%
Today : $264.65 — gap to target +23%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Feb 14, 26
■ Equal-Weight neutral · not a buy · 🎯$390
Price at call : $331.08 — gap to target +18%
Today : $264.65 — gap to target +47%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : Feb 14, 26
Needham
Feb 14, 25
▲ Buy · 🎯$395
Price at call : $318.36 — upside +24%
Today : $264.65 — upside +49%
Expected +24% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-18.1%
stock -18% · XLK +16%
■ Hold neutral · not a buy · 🎯$409
Price at call : $405.71 — gap to target +1%
Today : $264.65 — gap to target +55%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Jan 16, 26
Citigroup
Jan 14, 25
■ Neutral neutral · not a buy · 🎯$430
Price at call : $400.25 — gap to target +7%
Today : $264.65 — gap to target +62%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Jan 14, 26
■ Hold neutral · not a buy · 🎯$408
Price at call : $393.04 — gap to target +4%
Today : $264.65 — gap to target +54%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Dec 19, 25
■ Equal-Weight neutral · not a buy · 🎯$427
Price at call : $383.47 — gap to target +11%
Today : $264.65 — gap to target +61%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : Dec 17, 25
■ Equal-Weight neutral · not a buy · 🎯$400
Price at call : $410.04 — gap to target -2%
Today : $264.65 — gap to target +51%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.5% · +4.4% (955 calls)
in progress (365j)
matures : Dec 2, 25
Barclays
Oct 31, 24
■ Equal-Weight neutral · not a buy · 🎯$407
Price at call : $384.64 — gap to target +6%
Today : $264.65 — gap to target +54%
🎯 on ZBRA : no call matured yet · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : Oct 31, 25
TD Cowen
Oct 30, 24
▲ Buy · 🎯$425
Price at call : $381.97 — upside +11%
Today : $264.65 — upside +61%
Expected +11% · Actual -30% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 0% (1 call matured) · 📊 on Tech : 42.9% · +1.9% (170 calls)
-29.5%
stock -30% · XLK +35%
Baird
Oct 30, 24
▲ Outperform · 🎯$415
Price at call : $383.89 — upside +8%
Today : $264.65 — upside +57%
Expected +8% · Actual -32% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-31.9%
stock -32% · XLK +31%
Needham
Oct 30, 24
▲ Buy · 🎯$430
Price at call : $383.89 — upside +12%
Today : $264.65 — upside +62%
Expected +12% · Actual -32% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-31.9%
stock -32% · XLK +31%
Baird
Jul 31, 24
▲ Outperform · 🎯$375
Price at call : $342.58 — upside +9%
Today : $264.65 — upside +42%
Expected +9% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-2.1%
stock -2% · XLK +22%
Needham
Jul 31, 24
▲ Buy · 🎯$394
Price at call : $351.19 — upside +12%
Today : $264.65 — upside +49%
Expected +12% · Actual -3% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-3.5%
stock -3% · XLK +20%
Needham
May 16, 24
▲ Buy · 🎯$370
Price at call : $319.86 — upside +16%
Today : $264.65 — upside +40%
Expected +16% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-6.0%
stock -6% · XLK +11%
Baird
May 1, 24
▲ Outperform · 🎯$330
Price at call : $309.05 — upside +7%
Today : $264.65 — upside +25%
Expected +7% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
-19.2%
stock -19% · XLK +10%
Needham
May 1, 24
▲ Buy · 🎯$352
Price at call : $309.05 — upside +14%
Today : $264.65 — upside +33%
Expected +14% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-19.2%
stock -19% · XLK +10%
Needham
Nov 1, 23
▲ Buy · 🎯$255
Price at call : $197.99 — upside +29%
Today : $264.65 — upside -4%
Expected +29% · Actual +93% · Reason (≥ +15%) : ✓ Yes
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
+92.9%
stock +93% · XLK +33%
Baird
Aug 2, 23
▲ Outperform · 🎯$283
Price at call : $241.15 — upside +17%
Today : $264.65 — upside +7%
Expected +17% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 43.1% · +1.0% (394 calls)
+42.1%
stock +42% · XLK +21%
Needham
Aug 2, 23
▲ Buy · 🎯$285
Price at call : $241.15 — upside +18%
Today : $264.65 — upside +8%
Expected +18% · Actual +42% · Reason (≥ +15%) : ✓ Yes
🎯 on ZBRA : 25% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
+42.1%
stock +42% · XLK +21%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)