Booking Holdings (BKNG): are the analysts right?

Booking Holdings · Consumer Discretionary · ref. ETF XLY · 77 calls · price $181.95
What the company does: Booking Holdings propose des réservations en ligne de voyages et restaurants.
📈 1-year price
$181.95-20.4% over range
Jul 8, 25low $154.13 · high $231.02Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
81% recommend buying · 27 analysts

🎯 Analyst price target on BKNG

High target · 2 analysts$264+45.1%
Median target · 18 analysts$217.5+19.5%
Low target · 1 analyst$175-3.8%
Current price$181.95

🗳️ The analyst consensus

Analyst breakdown · 27 (6 months)
Strong Buy4%
Buy78%
Hold19%
Sell0%
Strong Sell0%

💰 Booking Holdings dividend

0.88%annual yield
That's ~$1.61 per share per year.

✅ Historical analyst reliability on BKNG

Most reliable analysts on BKNG (% profitable · 365j · ≥2 calls)
Wedbush 92% +31.2% 12
Tigress Financial 83% +27.4% 6
B. Riley Securities 67% +15.2% 6

📊 What $1,000 invested in Booking Holdings would be worth

In short — $1,000 invested in Booking Holdings 10 years ago would be worth $3,495 today, i.e. +13%/yr on average. Best year: 2023 (+76%), worst: 2022 (-16%). Price performance, excluding dividends.

If I'd invested $1,000 in Booking Holdings

InvestmentWorth todayGain
1 years ago$897-10%
3 years ago$2,211+121%
5 years ago$2,001+100%
10 years ago$3,495+250%
since inception (1999)$4,574+357%

Return by year (Booking Holdings)

YearReturn$1,000 invested at year start
2026 (YTD)-17%$832 (-17%)
2025+8%$897 (-10%)
2024+40%$1,256 (+26%)
2023+76%$2,211 (+121%)
2022-16%$1,857 (+86%)
2021+8%$2,001 (+100%)
2020+8%$2,170 (+117%)
2019+19%$2,587 (+159%)
2018-1%$2,564 (+156%)
2017+19%$3,039 (+204%)
2016+15%$3,495 (+250%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance💰 Dividend
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on BKNG

Wells Fargo
Jun 30, 26
■ Equal-Weight neutral · not a buy · 🎯$214
Price at call : $182.64 — gap to target +17%
Today : $181.95 — gap to target +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jun 30, 27
BTIG
May 29, 26
▲ Buy · 🎯$250
Price at call : $167.43 — upside +49%
Today : $181.95 — upside +37%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : May 29, 27
▲ Buy · 🎯$205
Price at call : $169.63 — upside +21%
Today : $181.95 — upside +13%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Apr 30, 27
JP Morgan
Apr 29, 26
▲ Overweight · 🎯$208
Price at call : $168.36 — upside +24%
Today : $181.95 — upside +14%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Apr 29, 27
UBS
Apr 29, 26
▲ Buy · 🎯$249
Price at call : $168.36 — upside +48%
Today : $181.95 — upside +37%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Apr 29, 27
TD Cowen
Apr 29, 26
▲ Buy · 🎯$230
Price at call : $168.36 — upside +37%
Today : $181.95 — upside +26%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : Apr 29, 27
RBC Capital
Apr 29, 26
▲ Outperform · 🎯$220
Price at call : $168.36 — upside +31%
Today : $181.95 — upside +21%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Apr 29, 27
Citigroup
Apr 29, 26
▲ Buy · 🎯$225
Price at call : $168.36 — upside +34%
Today : $181.95 — upside +24%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Apr 29, 27
Oppenheimer
Apr 29, 26
▲ Outperform · 🎯$215
Price at call : $168.36 — upside +28%
Today : $181.95 — upside +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.9% · +8.7% (279 calls)
in progress (365j)
matures : Apr 29, 27
Wells Fargo
Apr 29, 26
■ Equal-Weight neutral · not a buy · 🎯$215
Price at call : $168.36 — gap to target +28%
Today : $181.95 — gap to target +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 29, 27
▲ Outperform · 🎯$245
Price at call : $168.36 — upside +46%
Today : $181.95 — upside +35%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Apr 29, 27
■ Neutral neutral · not a buy · 🎯$175
Price at call : $168.36 — gap to target +4%
Today : $181.95 — gap to target -4%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Apr 29, 27
Barclays
Apr 29, 26
▲ Overweight · 🎯$210
Price at call : $168.36 — upside +25%
Today : $181.95 — upside +15%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Apr 29, 27
DA Davidson
Apr 29, 26
▲ Buy · 🎯$230
Price at call : $168.36 — upside +37%
Today : $181.95 — upside +26%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 34.6% · -3.8% (104 calls)
in progress (365j)
matures : Apr 29, 27
Baird
Apr 29, 26
▲ Outperform · 🎯$215
Price at call : $173.98 — upside +24%
Today : $181.95 — upside +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
in progress (365j)
matures : Apr 29, 27
BTIG
Apr 29, 26
▲ Buy · 🎯$250
Price at call : $173.98 — upside +44%
Today : $181.95 — upside +37%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Apr 29, 27
UBS
Apr 27, 26
▲ Buy · 🎯$260
Price at call : $173.38 — upside +50%
Today : $181.95 — upside +43%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Apr 27, 27
▲ Buy · 🎯$264
Price at call : $173.38 — upside +52%
Today : $181.95 — upside +45%
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
in progress (365j)
matures : Apr 27, 27
Deutsche Bank
Apr 21, 26
▲ Buy · 🎯$210
Price at call : $190.86 — upside +10%
Today : $181.95 — upside +15%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 49.3% · -0.3% (448 calls)
in progress (365j)
matures : Apr 21, 27
Wells Fargo
Apr 14, 26
■ Equal-Weight neutral · not a buy · 🎯$214
Price at call : $185.69 — gap to target +15%
Today : $181.95 — gap to target +18%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 14, 27
▲ Buy · 🎯$272
Price at call : $173.46 — upside +57%
Today : $181.95 — upside +49%
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
in progress (365j)
matures : Apr 10, 27
▲ Strong Buy · 🎯$260
Price at call : $176.6 — upside +47%
Today : $181.95 — upside +43%
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 56.5% · +8.6% (69 calls)
in progress (365j)
matures : Apr 8, 27
DA Davidson
Apr 8, 26
▲ Buy · 🎯$240
Price at call : $181 — upside +33%
Today : $181.95 — upside +32%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 34.6% · -3.8% (104 calls)
in progress (365j)
matures : Apr 8, 27
BTIG
Apr 7, 26
▲ Buy · 🎯$250
Price at call : $173.41 — upside +44%
Today : $181.95 — upside +37%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Apr 7, 27
▲ Buy · 🎯$5780
Price at call : $173.41 — upside +3233%
Today : $181.95 — upside +3077%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Apr 6, 27
Bernstein
Apr 6, 26
■ Market Perform neutral · not a buy · 🎯$188
Price at call : $176.19 — gap to target +7%
Today : $181.95 — gap to target +3%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
in progress (365j)
matures : Apr 6, 27
Wells Fargo
Apr 1, 26
■ Equal-Weight neutral · not a buy · 🎯$5377
Price at call : $167.77 — gap to target +3105%
Today : $181.95 — gap to target +2855%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 1, 27
BTIG
Mar 3, 26
▲ Buy · 🎯$6250
Price at call : $166.15 — upside +3662%
Today : $181.95 — upside +3335%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Mar 3, 27
▲ Overweight · 🎯$5500
Price at call : $166.52 — upside +3203%
Today : $181.95 — upside +2923%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.4% · -7.8% (739 calls)
in progress (365j)
matures : Feb 24, 27
JP Morgan
Feb 20, 26
▲ Overweight · 🎯$5600
Price at call : $154.83 — upside +3517%
Today : $181.95 — upside +2978%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Feb 20, 27
Susquehanna
Feb 20, 26
▲ Positive · 🎯$5000
Price at call : $163.07 — upside +2966%
Today : $181.95 — upside +2648%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 56.7% · +9.4% (127 calls)
in progress (365j)
matures : Feb 20, 27
UBS
Feb 19, 26
▲ Buy · 🎯$6485
Price at call : $163.07 — upside +3877%
Today : $181.95 — upside +3464%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Feb 19, 27
Citigroup
Feb 19, 26
▲ Buy · 🎯$6250
Price at call : $163.07 — upside +3733%
Today : $181.95 — upside +3335%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Feb 19, 27
Benchmark
Feb 19, 26
▲ Buy · 🎯$5600
Price at call : $163.07 — upside +3334%
Today : $181.95 — upside +2978%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 52.6% · +6.1% (116 calls)
in progress (365j)
matures : Feb 19, 27
Piper Sandler
Feb 19, 26
■ Neutral neutral · not a buy · 🎯$5000
Price at call : $163.07 — gap to target +2966%
Today : $181.95 — gap to target +2648%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Feb 19, 27
Oppenheimer
Feb 19, 26
▲ Outperform · 🎯$6000
Price at call : $163.07 — upside +3579%
Today : $181.95 — upside +3198%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.9% · +8.7% (279 calls)
in progress (365j)
matures : Feb 19, 27
RBC Capital
Feb 19, 26
▲ Outperform · 🎯$6100
Price at call : $163.07 — upside +3641%
Today : $181.95 — upside +3253%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Feb 19, 27
Barclays
Feb 19, 26
▲ Overweight · 🎯$5500
Price at call : $163.07 — upside +3273%
Today : $181.95 — upside +2923%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Feb 19, 27
Wells Fargo
Feb 19, 26
■ Equal-Weight neutral · not a buy · 🎯$5456
Price at call : $163.07 — gap to target +3246%
Today : $181.95 — gap to target +2899%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Feb 19, 27
■ Neutral neutral · not a buy · 🎯$4495
Price at call : $160.3 — gap to target +2704%
Today : $181.95 — gap to target +2370%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Feb 19, 27
BMO Capital
Feb 19, 26
▲ Outperform · 🎯$6200
Price at call : $160.3 — upside +3768%
Today : $181.95 — upside +3308%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 37.6% · -2.0% (149 calls)
in progress (365j)
matures : Feb 19, 27
DA Davidson
Feb 19, 26
▲ Buy · 🎯$6000
Price at call : $160.3 — upside +3643%
Today : $181.95 — upside +3198%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 34.6% · -3.8% (104 calls)
in progress (365j)
matures : Feb 19, 27
BTIG
Feb 19, 26
▲ Buy · 🎯$6250
Price at call : $160.3 — upside +3799%
Today : $181.95 — upside +3335%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Feb 19, 27
BTIG
Feb 13, 26
▲ Buy · 🎯$6250
Price at call : $165.62 — upside +3674%
Today : $181.95 — upside +3335%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 55.8% · +10.2% (129 calls)
in progress (365j)
matures : Feb 13, 27
Wedbush
Feb 6, 26
▲ Outperform · 🎯$5500
Price at call : $178.29 — upside +2985%
Today : $181.95 — upside +2923%
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.1% · +2.8% (381 calls)
in progress (365j)
matures : Feb 6, 27
Citizens
Feb 4, 26
■ Market Perform neutral · not a buy
🎯 on BKNG : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Feb 4, 27
Keybanc
Feb 4, 26
▲ Overweight · 🎯$6500
Price at call : $184.29 — upside +3427%
Today : $181.95 — upside +3472%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 48% · +2.2% (225 calls)
in progress (365j)
matures : Feb 4, 27
UBS
Feb 3, 26
▲ Buy · 🎯$6608
Price at call : $185.79 — upside +3457%
Today : $181.95 — upside +3532%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Feb 3, 27
Wells Fargo
Jan 9, 26
■ Equal-Weight neutral · not a buy · 🎯$5954
Price at call : $219.68 — gap to target +2610%
Today : $181.95 — gap to target +3172%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jan 9, 27
■ Neutral neutral · not a buy · 🎯$5830
Price at call : $219.68 — gap to target +2554%
Today : $181.95 — gap to target +3104%
🎯 on BKNG : no call matured yet · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Jan 8, 27
▲ Buy · 🎯$6700
Price at call : $220.16 — upside +2943%
Today : $181.95 — upside +3582%
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
in progress (365j)
matures : Jul 30, 26
▲ Buy · 🎯$6100
Price at call : $204.06 — upside +2889%
Today : $181.95 — upside +3253%
Expected +2889% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
-16.9%
stock -17% · XLY +20%
Wedbush
Apr 30, 25
▲ Outperform · 🎯$5400
Price at call : $203.97 — upside +2547%
Today : $181.95 — upside +2868%
Expected +2547% · Actual -17% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.1% · +2.8% (381 calls)
-17.5%
stock -17% · XLY +20%
Wedbush
Apr 15, 25
▲ Outperform · 🎯$5200
Price at call : $184.5 — upside +2718%
Today : $181.95 — upside +2758%
Expected +2718% · Actual +1% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.1% · +2.8% (381 calls)
+0.7%
stock +1% · XLY +25%
▲ Buy · 🎯$6000
Price at call : $201.96 — upside +2871%
Today : $181.95 — upside +3198%
Expected +2871% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
-23.3%
stock -23% · XLY +6%
Wedbush
Jan 6, 25
▲ Outperform · 🎯$5500
Price at call : $191.84 — upside +2767%
Today : $181.95 — upside +2923%
Expected +2767% · Actual +14% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.1% · +2.8% (381 calls)
+13.5%
stock +14% · XLY +9%
▲ Strong Buy · 🎯$5600
Price at call : $199.08 — upside +2713%
Today : $181.95 — upside +2978%
Expected +2713% · Actual -6% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 83% (6 calls matureds) · 📊 on Cons. disc. : 56.5% · +8.6% (69 calls)
-5.8%
stock -6% · XLY +4%
▲ Buy · 🎯$5100
Price at call : $189.96 — upside +2585%
Today : $181.95 — upside +2703%
Expected +2585% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
+5.9%
stock +6% · XLY +21%
Wedbush
Oct 25, 24
▲ Outperform · 🎯$4750
Price at call : $173.9 — upside +2631%
Today : $181.95 — upside +2511%
Expected +2631% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.1% · +2.8% (381 calls)
+20.9%
stock +21% · XLY +20%
▲ Buy · 🎯$4650
Price at call : $135.34 — upside +3336%
Today : $181.95 — upside +2456%
Expected +3336% · Actual +62% · Reason (≥ +15%) : ✓ Yes
🎯 on BKNG : 67% (6 calls matureds) · 📊 on Cons. disc. : 45.7% · +4.4% (35 calls)
+61.9%
stock +62% · XLY +28%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)