ServiceNow (NOW): are the analysts right?

ServiceNow · Information Technology · ref. ETF XLK · 182 calls · price $110.73
What the company does: ServiceNow propose des solutions cloud pour automatisation des processus métier numériques.
📈 1-year price
$110.73-45.9% over range
Jul 8, 25low $83 · high $204.6Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
86% recommend buying · 28 analysts

🎯 Analyst price target on NOW

High target · 1 analyst$236+113.1%
Median target · 28 analysts$134.5+21.5%
Low target · 1 analyst$85-23.2%
Current price$110.73

🗳️ The analyst consensus

Analyst breakdown · 28 (6 months)
Strong Buy0%
Buy86%
Hold11%
Sell4%
Strong Sell0%

✅ Historical analyst reliability on NOW

Most reliable analysts on NOW (% profitable · 365j · ≥2 calls)
Guggenheim 91% +40.2% 11
Wolfe Research 83% +38.8% 6
Bernstein 80% +39.2% 5
UBS 75% +18.8% 12
Barclays 67% +25.8% 12
Stifel 67% +12.6% 12
Mizuho 58% +12.8% 12
BMO Capital 58% +11.8% 12
RBC Capital 58% +10.7% 12
Citigroup 58% +5.6% 12

📊 What $1,000 invested in ServiceNow would be worth

In short — $1,000 invested in ServiceNow 10 years ago would be worth $5,735 today, i.e. +19%/yr on average. Best year: 2020 (+95%), worst: 2022 (-40%). Price performance, excluding dividends.

If I'd invested $1,000 in ServiceNow

InvestmentWorth todayGain
1 years ago$468-53%
3 years ago$1,278+28%
5 years ago$902-10%
10 years ago$5,735+473%
since inception (2012)$18,385+1739%

Return by year (ServiceNow)

YearReturn$1,000 invested at year start
2026 (YTD)-35%$648 (-35%)
2025-28%$468 (-53%)
2024+50%$703 (-30%)
2023+82%$1,278 (+28%)
2022-40%$765 (-24%)
2021+18%$902 (-10%)
2020+95%$1,758 (+76%)
2019+59%$2,788 (+179%)
2018+37%$3,807 (+281%)
2017+75%$6,677 (+568%)
2016-14%$5,735 (+473%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on NOW

Guggenheim
Jul 1, 26
▲ Buy · 🎯$125
Price at call : $105.8 — upside +18%
Today : $110.73 — upside +13%
🎯 on NOW : 91% (11 calls matureds) · 📊 on Tech : 53.7% · +1.9% (82 calls)
in progress (365j)
matures : Jul 1, 27
BTIG
Jun 29, 26
▲ Buy · 🎯$150
Price at call : $99.97 — upside +50%
Today : $110.73 — upside +35%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : Jun 29, 27
Benchmark
Jun 15, 26
▲ Buy · 🎯$130
Price at call : $104.15 — upside +25%
Today : $110.73 — upside +17%
🎯 on NOW : no call matured yet · 📊 on Tech : 50.3% · +7.3% (161 calls)
in progress (365j)
matures : Jun 15, 27
Bernstein
May 6, 26
■ Market Perform neutral · not a buy · 🎯$236
Price at call : $93.59 — gap to target +152%
Today : $110.73 — gap to target +113%
🎯 on NOW : 80% (5 calls matureds) · 📊 on Tech : 47% · +5.3% (117 calls)
in progress (365j)
matures : May 6, 27
Macquarie
May 5, 26
■ Neutral neutral · not a buy · 🎯$109
Price at call : $89.05 — gap to target +22%
Today : $110.73 — gap to target -2%
🎯 on NOW : no call matured yet · 📊 on Tech : 56.1% · +11.4% (66 calls)
in progress (365j)
matures : May 5, 27
DA Davidson
May 5, 26
▲ Buy · 🎯$190
Price at call : $89.05 — upside +113%
Today : $110.73 — upside +72%
🎯 on NOW : no call matured yet · 📊 on Tech : 51.6% · +7.4% (161 calls)
in progress (365j)
matures : May 5, 27
RBC Capital
May 5, 26
▲ Outperform · 🎯$121
Price at call : $89.05 — upside +36%
Today : $110.73 — upside +9%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 40.7% · -8.4% (437 calls)
in progress (365j)
matures : May 5, 27
Barclays
May 5, 26
▲ Overweight · 🎯$134
Price at call : $89.05 — upside +50%
Today : $110.73 — upside +21%
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 50.4% · +6.6% (929 calls)
in progress (365j)
matures : May 5, 27
▲ Outperform · 🎯$150
Price at call : $89.05 — upside +68%
Today : $110.73 — upside +35%
🎯 on NOW : no call matured yet · 📊 on Tech : 45.5% · +7.6% (308 calls)
in progress (365j)
matures : May 5, 27
Citizens
May 5, 26
▲ Market Outperform · 🎯$157
Price at call : $92.01 — upside +71%
Today : $110.73 — upside +42%
🎯 on NOW : no call matured yet · 📊 unranked overall
in progress (365j)
matures : May 5, 27
Needham
May 5, 26
▲ Buy · 🎯$115
Price at call : $92.01 — upside +25%
Today : $110.73 — upside +4%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : May 5, 27
BTIG
May 5, 26
▲ Buy · 🎯$150
Price at call : $92.01 — upside +63%
Today : $110.73 — upside +35%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : May 5, 27
BTIG
May 4, 26
▲ Buy · 🎯$150
Price at call : $91.97 — upside +63%
Today : $110.73 — upside +35%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : May 4, 27
Citigroup
Apr 30, 26
▲ Buy · 🎯$158
Price at call : $91.16 — upside +73%
Today : $110.73 — upside +43%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Apr 30, 27
Macquarie
Apr 23, 26
■ Neutral neutral · not a buy · 🎯$109
Price at call : $90.17 — gap to target +21%
Today : $110.73 — gap to target -2%
🎯 on NOW : no call matured yet · 📊 on Tech : 56.1% · +11.4% (66 calls)
in progress (365j)
matures : Apr 23, 27
Jefferies
Apr 23, 26
▲ Buy · 🎯$135
Price at call : $90.17 — upside +50%
Today : $110.73 — upside +22%
🎯 on NOW : no call matured yet · 📊 on Tech : 47.3% · +3.4% (448 calls)
in progress (365j)
matures : Apr 23, 27
▲ Buy · 🎯$145
Price at call : $90.17 — upside +61%
Today : $110.73 — upside +31%
🎯 on NOW : 33% (12 calls matureds) · 📊 on Tech : 51.9% · +1.9% (206 calls)
in progress (365j)
matures : Apr 23, 27
▲ Buy · 🎯$120
Price at call : $90.17 — upside +33%
Today : $110.73 — upside +8%
🎯 on NOW : no call matured yet · 📊 on Tech : 54.4% · +14.8% (195 calls)
in progress (365j)
matures : Apr 23, 27
TD Cowen
Apr 23, 26
▲ Buy · 🎯$140
Price at call : $90.17 — upside +55%
Today : $110.73 — upside +26%
🎯 on NOW : no call matured yet · 📊 on Tech : 42.9% · +1.9% (170 calls)
in progress (365j)
matures : Apr 23, 27
▲ Overweight · 🎯$122
Price at call : $90.17 — upside +35%
Today : $110.73 — upside +10%
🎯 on NOW : no call matured yet · 📊 on Tech : 53.4% · +35.2% (189 calls)
in progress (365j)
matures : Apr 23, 27
Stifel
Apr 23, 26
▲ Buy · 🎯$120
Price at call : $90.17 — upside +33%
Today : $110.73 — upside +8%
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 47.3% · +8.7% (643 calls)
in progress (365j)
matures : Apr 23, 27
Wells Fargo
Apr 23, 26
▲ Overweight · 🎯$160
Price at call : $90.17 — upside +77%
Today : $110.73 — upside +44%
🎯 on NOW : no call matured yet · 📊 on Tech : 48.5% · +6.5% (530 calls)
in progress (365j)
matures : Apr 23, 27
▲ Outperform · 🎯$140
Price at call : $90.17 — upside +55%
Today : $110.73 — upside +26%
🎯 on NOW : no call matured yet · 📊 on Tech : 45.5% · +7.6% (308 calls)
in progress (365j)
matures : Apr 23, 27
Citizens
Apr 23, 26
▲ Market Outperform · 🎯$157
Price at call : $90.17 — upside +74%
Today : $110.73 — upside +42%
🎯 on NOW : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 23, 27
Keybanc
Apr 23, 26
▼ Underweight · 🎯$85
Price at call : $90.17 — upside -6%
Today : $110.73 — upside -23%
🎯 on NOW : no call matured yet · 📊 on Tech : 47.3% · +4.5% (695 calls)
in progress (365j)
matures : Apr 23, 27
BMO Capital
Apr 23, 26
▲ Outperform · 🎯$115
Price at call : $84.78 — upside +36%
Today : $110.73 — upside +4%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 46.8% · +0.3% (348 calls)
in progress (365j)
matures : Apr 23, 27
Needham
Apr 23, 26
▲ Buy · 🎯$115
Price at call : $84.78 — upside +36%
Today : $110.73 — upside +4%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : Apr 23, 27
Baird
Apr 23, 26
▲ Outperform · 🎯$118
Price at call : $84.78 — upside +39%
Today : $110.73 — upside +7%
🎯 on NOW : no call matured yet · 📊 on Tech : 43.1% · +1.0% (394 calls)
in progress (365j)
matures : Apr 23, 27
BTIG
Apr 23, 26
▲ Buy · 🎯$150
Price at call : $84.78 — upside +77%
Today : $110.73 — upside +35%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : Apr 23, 27
Piper Sandler
Apr 23, 26
▲ Overweight · 🎯$140
Price at call : $84.78 — upside +65%
Today : $110.73 — upside +26%
🎯 on NOW : no call matured yet · 📊 on Tech : 46% · +4.4% (528 calls)
in progress (365j)
matures : Apr 23, 27
BTIG
Apr 20, 26
▲ Buy · 🎯$185
Price at call : $99.72 — upside +86%
Today : $110.73 — upside +67%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : Apr 20, 27
Deutsche Bank
Apr 16, 26
▲ Buy · 🎯$135
Price at call : $96.66 — upside +40%
Today : $110.73 — upside +22%
🎯 on NOW : no call matured yet · 📊 on Tech : 52.5% · +2.8% (570 calls)
in progress (365j)
matures : Apr 16, 27
TD Cowen
Apr 16, 26
▲ Buy · 🎯$140
Price at call : $96.44 — upside +45%
Today : $110.73 — upside +26%
🎯 on NOW : no call matured yet · 📊 on Tech : 42.9% · +1.9% (170 calls)
in progress (365j)
matures : Apr 16, 27
Baird
Apr 16, 26
▲ Outperform · 🎯$125
Price at call : $96.44 — upside +30%
Today : $110.73 — upside +13%
🎯 on NOW : no call matured yet · 📊 on Tech : 43.1% · +1.0% (394 calls)
in progress (365j)
matures : Apr 16, 27
Citigroup
Apr 15, 26
▲ Buy · 🎯$177
Price at call : $96.44 — upside +84%
Today : $110.73 — upside +60%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Apr 15, 27
Oppenheimer
Apr 15, 26
▲ Outperform · 🎯$130
Price at call : $96.44 — upside +35%
Today : $110.73 — upside +17%
🎯 on NOW : no call matured yet · 📊 on Tech : 47.3% · +9.4% (444 calls)
in progress (365j)
matures : Apr 15, 27
Mizuho
Apr 14, 26
▲ Outperform · 🎯$150
Price at call : $94.19 — upside +59%
Today : $110.73 — upside +35%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 45.3% · +6.9% (576 calls)
in progress (365j)
matures : Apr 14, 27
RBC Capital
Apr 13, 26
▲ Outperform · 🎯$121
Price at call : $89.06 — upside +36%
Today : $110.73 — upside +9%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 40.7% · -8.4% (437 calls)
in progress (365j)
matures : Apr 13, 27
UBS
Apr 10, 26
■ Neutral neutral · not a buy · 🎯$100
Price at call : $83 — gap to target +20%
Today : $110.73 — gap to target -10%
🎯 on NOW : 75% (12 calls matureds) · 📊 on Tech : 53.3% · +10.4% (529 calls)
in progress (365j)
matures : Apr 10, 27
▲ Buy · 🎯$188
Price at call : $97.47 — upside +93%
Today : $110.73 — upside +70%
🎯 on NOW : no call matured yet · 📊 on Tech : 51.1% · +8.3% (515 calls)
in progress (365j)
matures : Apr 7, 27
BTIG
Apr 7, 26
▲ Buy · 🎯$185
Price at call : $100.55 — upside +84%
Today : $110.73 — upside +67%
🎯 on NOW : no call matured yet · 📊 on Tech : 57.6% · +37.2% (66 calls)
in progress (365j)
matures : Apr 7, 27
Stifel
Apr 2, 26
▲ Buy · 🎯$135
Price at call : $102.42 — upside +32%
Today : $110.73 — upside +22%
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 47.3% · +8.7% (643 calls)
in progress (365j)
matures : Apr 2, 27
Wells Fargo
Mar 31, 26
▲ Overweight · 🎯$185
Price at call : $104.04 — upside +78%
Today : $110.73 — upside +67%
🎯 on NOW : no call matured yet · 📊 on Tech : 48.5% · +6.5% (530 calls)
in progress (365j)
matures : Mar 31, 27
Needham
Feb 9, 26
▲ Buy · 🎯$155
Price at call : $103.87 — upside +49%
Today : $110.73 — upside +40%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : Feb 9, 27
Needham
Feb 5, 26
▲ Buy · 🎯$155
Price at call : $102.63 — upside +51%
Today : $110.73 — upside +40%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
in progress (365j)
matures : Feb 5, 27
Citigroup
Jan 30, 26
▲ Buy · 🎯$237
Price at call : $118 — upside +101%
Today : $110.73 — upside +114%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 50.7% · +14.1% (823 calls)
in progress (365j)
matures : Jan 30, 27
Macquarie
Jan 29, 26
■ Neutral neutral · not a buy · 🎯$140
Price at call : $117.01 — gap to target +20%
Today : $110.73 — gap to target +26%
🎯 on NOW : no call matured yet · 📊 on Tech : 56.1% · +11.4% (66 calls)
in progress (365j)
matures : Jan 29, 27
DA Davidson
Jan 29, 26
▲ Buy · 🎯$220
Price at call : $117.01 — upside +88%
Today : $110.73 — upside +99%
🎯 on NOW : no call matured yet · 📊 on Tech : 51.6% · +7.4% (161 calls)
in progress (365j)
matures : Jan 29, 27
RBC Capital
Jan 29, 26
▲ Outperform · 🎯$185
Price at call : $117.01 — upside +58%
Today : $110.73 — upside +67%
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 40.7% · -8.4% (437 calls)
in progress (365j)
matures : Jan 29, 27
Stifel
Jan 29, 26
▲ Buy · 🎯$180
Price at call : $117.01 — upside +54%
Today : $110.73 — upside +63%
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 47.3% · +8.7% (643 calls)
in progress (365j)
matures : Jan 29, 27
Macquarie
Jan 8, 26
■ Neutral neutral · not a buy · 🎯$172
Price at call : $146.19 — gap to target +18%
Today : $110.73 — gap to target +55%
🎯 on NOW : no call matured yet · 📊 on Tech : 56.1% · +11.4% (66 calls)
in progress (365j)
matures : Jan 8, 27
Macquarie
Nov 25, 25
■ Neutral neutral · not a buy · 🎯$860
Price at call : $165.06 — gap to target +421%
Today : $110.73 — gap to target +677%
🎯 on NOW : no call matured yet · 📊 on Tech : 56.1% · +11.4% (66 calls)
in progress (365j)
matures : Nov 25, 26
Mizuho
Jun 12, 25
▲ Outperform · 🎯$1100
Price at call : $197.73 — upside +456%
Today : $110.73 — upside +893%
Expected +456% · Actual -47% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 45.3% · +6.9% (576 calls)
-47.3%
stock -47% · XLK +60%
BMO Capital
May 14, 25
▲ Outperform · 🎯$1150
Price at call : $207.04 — upside +455%
Today : $110.73 — upside +939%
Expected +455% · Actual -54% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 46.8% · +0.3% (348 calls)
-54.1%
stock -54% · XLK +50%
Citigroup
May 7, 25
▲ Buy · 🎯$1160
Price at call : $194.9 — upside +495%
Today : $110.73 — upside +948%
Expected +495% · Actual -53% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 50.7% · +14.1% (823 calls)
-53.2%
stock -53% · XLK +61%
Stifel
May 6, 25
▲ Buy · 🎯$1050
Price at call : $196.66 — upside +434%
Today : $110.73 — upside +848%
Expected +434% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 47.3% · +8.7% (643 calls)
-52.4%
stock -52% · XLK +57%
RBC Capital
May 6, 25
▲ Outperform · 🎯$1100
Price at call : $196.66 — upside +459%
Today : $110.73 — upside +893%
Expected +459% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 40.7% · -8.4% (437 calls)
-52.4%
stock -52% · XLK +57%
Needham
May 6, 25
▲ Buy · 🎯$1050
Price at call : $193.05 — upside +444%
Today : $110.73 — upside +848%
Expected +444% · Actual -54% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-53.9%
stock -54% · XLK +59%
Barclays
Apr 24, 25
▲ Overweight · 🎯$969
Price at call : $189.05 — upside +413%
Today : $110.73 — upside +775%
Expected +413% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 67% (12 calls matureds) · 📊 on Tech : 50.4% · +6.6% (929 calls)
-52.2%
stock -52% · XLK +54%
Needham
Apr 24, 25
▲ Buy · 🎯$1050
Price at call : $189.05 — upside +455%
Today : $110.73 — upside +848%
Expected +455% · Actual -52% · Reason (≥ +15%) : ✗ No
🎯 on NOW : 58% (12 calls matureds) · 📊 on Tech : 48.5% · +11.5% (730 calls)
-52.2%
stock -52% · XLK +54%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)