Planet Fitness (PLNT): are the analysts right?

Planet Fitness · Consumer Discretionary · ref. ETF XLY · 78 calls · price $52.06
What the company does: Planet Fitness franchit et exploite des centres de fitness aux États-Unis.
📈 1-year price
$52.3-50.8% over range
Jul 8, 25low $44.01 · high $113.55Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
79% recommend buying · 14 analysts

🎯 Analyst price target on PLNT

High target · 1 analyst$128+145.9%
Median target · 14 analysts$72+38.3%
Low target · 1 analyst$45-13.6%
Current price$52.06

🗳️ The analyst consensus

Analyst breakdown · 14 (6 months)
Strong Buy0%
Buy79%
Hold21%
Sell0%
Strong Sell0%

✅ Historical analyst reliability on PLNT

Most reliable analysts on PLNT (% profitable · 365j · ≥2 calls)
Baird 67% +14.2% 12
DA Davidson 50% +16.0% 10
Macquarie 50% +8.9% 2
Guggenheim 50% +5.8% 6
RBC Capital 0% -10.6% 2
Canaccord Genuity 0% -36.2% 2

📊 What $1,000 invested in Planet Fitness would be worth

In short — $1,000 invested in Planet Fitness 10 years ago would be worth $3,338 today, i.e. +13%/yr on average. Best year: 2017 (+72%), worst: 2022 (-13%). Price performance, excluding dividends.

If I'd invested $1,000 in Planet Fitness

InvestmentWorth todayGain
1 years ago$528-47%
3 years ago$662-34%
5 years ago$672-33%
10 years ago$3,338+234%
since inception (2015)$3,044+204%

Return by year (Planet Fitness)

YearReturn$1,000 invested at year start
2026 (YTD)-52%$481 (-52%)
2025+10%$528 (-47%)
2024+35%$715 (-29%)
2023-7%$662 (-34%)
2022-13%$576 (-42%)
2021+17%$672 (-33%)
2020+4%$699 (-30%)
2019+39%$973 (-3%)
2018+55%$1,506 (+51%)
2017+72%$2,596 (+160%)
2016+29%$3,338 (+234%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on PLNT

Roth Capital
May 20, 26
▲ Buy · 🎯$64
Price at call : $50.48 — upside +27%
Today : $52.06 — upside +23%
🎯 on PLNT : no call matured yet · 📊 unranked overall
in progress (365j)
matures : May 20, 27
UBS
May 15, 26
▲ Buy · 🎯$79
Price at call : $54.13 — upside +46%
Today : $52.06 — upside +52%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : May 15, 27
Macquarie
May 9, 26
■ Neutral neutral · not a buy · 🎯$45
Price at call : $48.4 — gap to target -7%
Today : $52.06 — gap to target -14%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : May 9, 27
TD Cowen
May 8, 26
■ Hold neutral · not a buy · 🎯$50
Price at call : $48.4 — gap to target +3%
Today : $52.06 — gap to target -4%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 33.3% · -3.7% (69 calls)
in progress (365j)
matures : May 8, 27
RBC Capital
May 8, 26
▲ Outperform · 🎯$55
Price at call : $48.4 — upside +14%
Today : $52.06 — upside +6%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
in progress (365j)
matures : May 8, 27
Guggenheim
May 8, 26
▲ Buy · 🎯$95
Price at call : $45.88 — upside +107%
Today : $52.06 — upside +82%
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
in progress (365j)
matures : May 8, 27
Wells Fargo
May 8, 26
▲ Overweight · 🎯$65
Price at call : $45.88 — upside +42%
Today : $52.06 — upside +25%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.5% · +6.5% (326 calls)
in progress (365j)
matures : May 8, 27
Keybanc
May 8, 26
▲ Overweight · 🎯$65
Price at call : $45.88 — upside +42%
Today : $52.06 — upside +25%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 47.8% · +3.9% (203 calls)
in progress (365j)
matures : May 8, 27
■ Neutral neutral · not a buy · 🎯$59
Price at call : $45.88 — gap to target +29%
Today : $52.06 — gap to target +13%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 46.8% · +1.2% (308 calls)
in progress (365j)
matures : May 8, 27
Wells Fargo
May 5, 26
▲ Overweight · 🎯$80
Price at call : $64.31 — upside +24%
Today : $52.06 — upside +54%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.5% · +6.5% (326 calls)
in progress (365j)
matures : May 5, 27
Baird
May 5, 26
▲ Outperform · 🎯$100
Price at call : $64.31 — upside +55%
Today : $52.06 — upside +92%
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
in progress (365j)
matures : May 5, 27
TD Cowen
Apr 29, 26
▲ Buy · 🎯$90
Price at call : $66.67 — upside +35%
Today : $52.06 — upside +73%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 33.3% · -3.7% (69 calls)
in progress (365j)
matures : Apr 29, 27
RBC Capital
Apr 29, 26
▲ Outperform · 🎯$85
Price at call : $66.67 — upside +27%
Today : $52.06 — upside +63%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
in progress (365j)
matures : Apr 29, 27
Stifel
Apr 24, 26
▲ Buy · 🎯$90
Price at call : $69.62 — upside +29%
Today : $52.06 — upside +73%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.7% · -1.9% (168 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$122
Price at call : $70.24 — upside +74%
Today : $52.06 — upside +134%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
in progress (365j)
matures : Apr 10, 27
Keybanc
Mar 12, 26
▲ Overweight · 🎯$100
Price at call : $74.76 — upside +34%
Today : $52.06 — upside +92%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 47.8% · +3.9% (203 calls)
in progress (365j)
matures : Mar 12, 27
Wells Fargo
Mar 11, 26
▲ Overweight · 🎯$90
Price at call : $77.92 — upside +16%
Today : $52.06 — upside +73%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.5% · +6.5% (326 calls)
in progress (365j)
matures : Mar 11, 27
JP Morgan
Feb 25, 26
▲ Overweight · 🎯$105
Price at call : $83.77 — upside +25%
Today : $52.06 — upside +102%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Feb 25, 27
RBC Capital
Feb 25, 26
▲ Outperform · 🎯$120
Price at call : $83.77 — upside +43%
Today : $52.06 — upside +131%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
in progress (365j)
matures : Feb 25, 27
Macquarie
Jan 29, 26
■ Neutral neutral · not a buy · 🎯$100
Price at call : $91.04 — gap to target +10%
Today : $52.06 — gap to target +92%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : Jan 29, 27
▲ Buy · 🎯$140
Price at call : $96.92 — upside +44%
Today : $52.06 — upside +169%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
in progress (365j)
matures : Jan 21, 27
▲ Overweight · 🎯$128
Price at call : $97.04 — upside +32%
Today : $52.06 — upside +146%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : Jan 16, 27
Guggenheim
Dec 10, 25
▲ Buy · 🎯$130
Price at call : $107.54 — upside +21%
Today : $52.06 — upside +150%
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
in progress (365j)
matures : Dec 10, 26
▲ Buy · 🎯$139
Price at call : $102.23 — upside +36%
Today : $52.06 — upside +167%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
in progress (365j)
matures : Nov 17, 26
Stifel
Nov 14, 25
▲ Buy · 🎯$130
Price at call : $102.23 — upside +27%
Today : $52.06 — upside +150%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.7% · -1.9% (168 calls)
in progress (365j)
matures : Nov 14, 26
RBC Capital
Nov 14, 25
▲ Outperform · 🎯$120
Price at call : $102.23 — upside +17%
Today : $52.06 — upside +131%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
in progress (365j)
matures : Nov 14, 26
▲ Overweight · 🎯$123
Price at call : $107.11 — upside +15%
Today : $52.06 — upside +136%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : Nov 12, 26
Macquarie
Nov 11, 25
■ Neutral neutral · not a buy · 🎯$110
Price at call : $103.77 — gap to target +6%
Today : $52.06 — gap to target +111%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : Nov 11, 26
▲ Buy · 🎯$130
Price at call : $105.22 — upside +24%
Today : $52.06 — upside +150%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
in progress (365j)
matures : Nov 7, 26
JP Morgan
Nov 7, 25
▲ Overweight · 🎯$110
Price at call : $105.22 — upside +5%
Today : $52.06 — upside +111%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 45.8% · +0.7% (360 calls)
in progress (365j)
matures : Nov 7, 26
RBC Capital
Nov 7, 25
▲ Outperform · 🎯$115
Price at call : $105.22 — upside +9%
Today : $52.06 — upside +121%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
in progress (365j)
matures : Nov 7, 26
▲ Overweight · 🎯$119
Price at call : $93.65 — upside +27%
Today : $52.06 — upside +129%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
in progress (365j)
matures : Oct 27, 26
UBS
Oct 17, 25
▲ Buy · 🎯$125
Price at call : $95.24 — upside +31%
Today : $52.06 — upside +140%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 43.2% · +1.5% (206 calls)
in progress (365j)
matures : Oct 17, 26
▲ Buy · 🎯$126
Price at call : $100.56 — upside +25%
Today : $52.06 — upside +142%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
in progress (365j)
matures : Sep 15, 26
▲ Strong Buy · 🎯$122
Price at call : $105.38 — upside +16%
Today : $52.06 — upside +134%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 49.8% · +7.5% (213 calls)
in progress (365j)
matures : Aug 7, 26
▲ Buy · 🎯$126
Price at call : $102.62 — upside +23%
Today : $52.06 — upside +142%
Expected +23% · Actual -51% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
-51.3%
stock -51% · XLY +12%
Stifel
May 22, 25
▲ Buy · 🎯$120
Price at call : $105.4 — upside +14%
Today : $52.06 — upside +131%
Expected +14% · Actual -50% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.7% · -1.9% (168 calls)
-50.1%
stock -50% · XLY +13%
Macquarie
May 13, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $93.83 — gap to target +1%
Today : $52.06 — gap to target +82%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : May 13, 26
Guggenheim
May 12, 25
▲ Buy · 🎯$110
Price at call : $93.83 — upside +17%
Today : $52.06 — upside +111%
Expected +17% · Actual -46% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
-46.1%
stock -46% · XLY +10%
▲ Overweight · 🎯$112
Price at call : $94.23 — upside +19%
Today : $52.06 — upside +115%
Expected +19% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 47% · +2.9% (413 calls)
-48.6%
stock -49% · XLY +12%
Guggenheim
Apr 14, 25
▲ Buy · 🎯$110
Price at call : $96.16 — upside +14%
Today : $52.06 — upside +111%
Expected +14% · Actual -25% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
-24.9%
stock -25% · XLY +25%
BMO Capital
Mar 31, 25
▲ Outperform · 🎯$110
Price at call : $96.61 — upside +14%
Today : $52.06 — upside +111%
Expected +14% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 35.5% · -8.8% (121 calls)
-23.0%
stock -23% · XLY +10%
▲ Buy · 🎯$120
Price at call : $93.25 — upside +29%
Today : $52.06 — upside +131%
Expected +29% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 42.1% · -3.5% (19 calls)
-21.1%
stock -21% · XLY +15%
Stifel
Feb 28, 25
■ Hold neutral · not a buy · 🎯$82
Price at call : $92.55 — gap to target -11%
Today : $52.06 — gap to target +58%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.7% · -1.9% (168 calls)
in progress (365j)
matures : Feb 28, 26
Macquarie
Feb 27, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $92.55 — gap to target +3%
Today : $52.06 — gap to target +82%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : Feb 27, 26
Guggenheim
Feb 27, 25
▲ Buy · 🎯$105
Price at call : $92.55 — upside +13%
Today : $52.06 — upside +102%
Expected +13% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
-11.6%
stock -12% · XLY +7%
RBC Capital
Feb 26, 25
▲ Outperform · 🎯$110
Price at call : $91.38 — upside +20%
Today : $52.06 — upside +111%
Expected +20% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
-10.1%
stock -10% · XLY +10%
Roth MKM
Feb 26, 25
▲ Buy · 🎯$115
Price at call : $91.38 — upside +26%
Today : $52.06 — upside +121%
Expected +26% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 unranked overall
-10.1%
stock -10% · XLY +10%
RBC Capital
Feb 24, 25
▲ Outperform · 🎯$120
Price at call : $90.12 — upside +33%
Today : $52.06 — upside +131%
Expected +33% · Actual -11% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 55.2% · +4.6% (172 calls)
-11.2%
stock -11% · XLY +8%
DA Davidson
Jan 21, 25
■ Neutral neutral · not a buy · 🎯$87
Price at call : $106.46 — gap to target -18%
Today : $52.06 — gap to target +67%
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 41.2% · -5.8% (80 calls)
in progress (365j)
matures : Jan 21, 26
Baird
Nov 8, 24
▲ Outperform · 🎯$110
Price at call : $95.31 — upside +15%
Today : $52.06 — upside +111%
Expected +15% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
+10.4%
stock +10% · XLY +11%
Macquarie
Nov 8, 24
■ Neutral neutral · not a buy · 🎯$99
Price at call : $95.31 — gap to target +4%
Today : $52.06 — gap to target +90%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
in progress (365j)
matures : Nov 8, 25
Baird
Aug 26, 24
▲ Outperform · 🎯$92
Price at call : $81.91 — upside +12%
Today : $52.06 — upside +77%
Expected +12% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
+28.8%
stock +29% · XLY +25%
Baird
Aug 7, 24
▲ Outperform · 🎯$92
Price at call : $78.24 — upside +18%
Today : $52.06 — upside +77%
Expected +18% · Actual +36% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
+36.3%
stock +36% · XLY +29%
Baird
May 10, 24
▲ Outperform · 🎯$88
Price at call : $64.95 — upside +35%
Today : $52.06 — upside +69%
Expected +35% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
+45.1%
stock +45% · XLY +19%
Guggenheim
Sep 18, 23
▲ Buy · 🎯$70
Price at call : $48.5 — upside +44%
Today : $52.06 — upside +34%
Expected +44% · Actual +68% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 40% · -3.6% (105 calls)
+68.3%
stock +68% · XLY +14%
Macquarie
Aug 30, 23
▲ Outperform · 🎯$77
Price at call : $60.8 — upside +27%
Today : $52.06 — upside +48%
Expected +27% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
+33.6%
stock +34% · XLY +10%
Baird
Aug 4, 23
▲ Outperform · 🎯$87
Price at call : $61.51 — upside +41%
Today : $52.06 — upside +67%
Expected +41% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
+17.1%
stock +17% · XLY -0%
Macquarie
May 5, 23
▲ Outperform · 🎯$85
Price at call : $72.02 — upside +18%
Today : $52.06 — upside +63%
Expected +18% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 50% · -0.4% (28 calls)
-15.8%
stock -16% · XLY +22%
Baird
May 5, 23
▲ Outperform · 🎯$95
Price at call : $69.53 — upside +37%
Today : $52.06 — upside +82%
Expected +37% · Actual -13% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 30.2% · -10.6% (222 calls)
-12.8%
stock -13% · XLY +22%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)