Amazon (AMZN): are the analysts right?

Amazon · Consumer Discretionary · ref. ETF XLY · 317 calls · price $245.98
What the company does: Amazon.com vend des produits de consommation, services publicitaires et d'abonnement via des magasins en ligne et physiques.
📈 1-year price
$245.98+12.1% over range
Jul 8, 25low $198.79 · high $274.99Jul 7, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
97% recommend buying · 33 analysts

🎯 Analyst price target on AMZN

High target · 1 analyst$370+50.4%
Median target · 33 analysts$320+30.1%
Low target · 1 analyst$175-28.9%
Current price$245.98

🗳️ The analyst consensus

Analyst breakdown · 33 (6 months)
Strong Buy0%
Buy97%
Hold3%
Sell0%
Strong Sell0%

✅ Historical analyst reliability on AMZN

Most reliable analysts on AMZN (% profitable · 365j · ≥2 calls)
Evercore ISI Group ↗ 100% +39.1% 12
Bernstein ↗ 92% +46.8% 12
Piper Sandler ↗ 92% +42.9% 12
B of A Securities ↗ 92% +30.6% 12
JP Morgan ↗ 92% +23.4% 12
Telsey Advisory Group ↗ 92% +23.3% 12
BMO Capital ↗ 92% +18.1% 12
Needham ↗ 92% +14.4% 12
Cantor Fitzgerald ↗ 90% +19.8% 10
Baird ↗ 83% +31.1% 12

📊 What $1,000 invested in Amazon would be worth

In short — $1,000 invested in Amazon 10 years ago would be worth $7,053 today, i.e. +22%/yr on average. Best year: 2023 (+81%), worst: 2022 (-50%). Price performance, excluding dividends.

If I'd invested $1,000 in Amazon

InvestmentWorth todayGain
1 years ago$1,086+9%
3 years ago$2,837+184%
5 years ago$1,464+46%
10 years ago$7,053+605%
since inception (1997)$3,091,310+309031%

Return by year (Amazon)

YearReturn$1,000 invested at year start
2026 (YTD)+3%$1,033 (+3%)
2025+5%$1,086 (+9%)
2024+44%$1,569 (+57%)
2023+81%$2,837 (+184%)
2022-50%$1,430 (+43%)
2021+2%$1,464 (+46%)
2020+76%$2,580 (+158%)
2019+23%$3,174 (+217%)
2018+28%$4,076 (+308%)
2017+56%$6,357 (+536%)
2016+11%$7,053 (+605%)
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

🔎 Detailed analyses

👥 Analysts & forecasts📊 Returns & performance
📈 Fundamentals, technical momentum and live news will show here on the final site (loaded live from the same origin as the API).

📋 All analyst calls on AMZN

Wells Fargo ↗
Jul 2, 26
▲ Overweight · 🎯$313
Price at call : $242.67 — upside +29%
Today : $245.98 — upside +27%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Jul 2, 27
Truist Securities ↗
May 29, 26
▲ Buy · 🎯$320
Price at call : $261.26 — upside +22%
Today : $245.98 — upside +30%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : May 29, 27
Wells Fargo ↗
May 20, 26
▲ Overweight · 🎯$312
Price at call : $268.46 — upside +16%
Today : $245.98 — upside +27%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : May 20, 27
TD Cowen ↗
May 12, 26
▲ Buy · 🎯$350
Price at call : $270.13 — upside +30%
Today : $245.98 — upside +42%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : May 12, 27
Stifel ↗
May 1, 26
▲ Buy · 🎯$319
Price at call : $272.05 — upside +17%
Today : $245.98 — upside +30%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 44.8% · -1.1% (319 calls)
in progress (365j)
matures : May 1, 27
Telsey Advisory Group ↗
May 1, 26
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $245.98 — upside +28%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : May 1, 27
Canaccord Genuity ↗
May 1, 26
▲ Buy · 🎯$330
Price at call : $268.26 — upside +23%
Today : $245.98 — upside +34%
🎯 on AMZN : 40% (10 calls matureds) · 📊 on Cons. disc. : 59.4% · +35.3% (96 calls)
in progress (365j)
matures : May 1, 27
JP Morgan ↗
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $245.98 — upside +34%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Apr 30, 27
TD Cowen ↗
Apr 30, 26
▲ Buy · 🎯$350
Price at call : $268.26 — upside +30%
Today : $245.98 — upside +42%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : Apr 30, 27
Bernstein ↗
Apr 30, 26
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $245.98 — upside +28%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
in progress (365j)
matures : Apr 30, 27
Citigroup ↗
Apr 30, 26
▲ Buy · 🎯$325
Price at call : $268.26 — upside +21%
Today : $245.98 — upside +32%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Apr 30, 27
Morgan Stanley ↗
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $245.98 — upside +34%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 44.4% · -7.8% (739 calls)
in progress (365j)
matures : Apr 30, 27
Susquehanna ↗
Apr 30, 26
▲ Positive · 🎯$325
Price at call : $268.26 — upside +21%
Today : $245.98 — upside +32%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 56.7% · +9.4% (127 calls)
in progress (365j)
matures : Apr 30, 27
RBC Capital ↗
Apr 30, 26
▲ Outperform · 🎯$320
Price at call : $268.26 — upside +19%
Today : $245.98 — upside +30%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Apr 30, 27
Piper Sandler ↗
Apr 30, 26
▲ Overweight · 🎯$315
Price at call : $268.26 — upside +17%
Today : $245.98 — upside +28%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 52% · +17.0% (277 calls)
in progress (365j)
matures : Apr 30, 27
Guggenheim ↗
Apr 30, 26
▲ Buy · 🎯$320
Price at call : $268.26 — upside +19%
Today : $245.98 — upside +30%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 38.9% · -2.8% (149 calls)
in progress (365j)
matures : Apr 30, 27
Barclays ↗
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $268.26 — upside +23%
Today : $245.98 — upside +34%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.7% · +0.1% (680 calls)
in progress (365j)
matures : Apr 30, 27
Evercore ISI Group ↗
Apr 30, 26
▲ Outperform · 🎯$315
Price at call : $268.26 — upside +17%
Today : $245.98 — upside +28%
🎯 on AMZN : 100% (12 calls matureds) · 📊 on Cons. disc. : 39.4% · -8.0% (198 calls)
in progress (365j)
matures : Apr 30, 27
Wells Fargo ↗
Apr 30, 26
▲ Overweight · 🎯$313
Price at call : $268.26 — upside +17%
Today : $245.98 — upside +27%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 30, 27
Benchmark ↗
Apr 30, 26
▲ Buy · 🎯$370
Price at call : $268.26 — upside +38%
Today : $245.98 — upside +50%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 52.6% · +6.1% (116 calls)
in progress (365j)
matures : Apr 30, 27
Cantor Fitzgerald ↗
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $265.06 — upside +25%
Today : $245.98 — upside +34%
🎯 on AMZN : 90% (10 calls matureds) · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Apr 30, 27
Keybanc ↗
Apr 30, 26
▲ Overweight · 🎯$330
Price at call : $265.06 — upside +25%
Today : $245.98 — upside +34%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 48% · +2.2% (225 calls)
in progress (365j)
matures : Apr 30, 27
Rosenblatt ↗
Apr 30, 26
▲ Buy · 🎯$332
Price at call : $265.06 — upside +25%
Today : $245.98 — upside +35%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 71.4% · +6.5% (7 calls)
in progress (365j)
matures : Apr 30, 27
Truist Securities ↗
Apr 30, 26
▲ Buy · 🎯$310
Price at call : $265.06 — upside +17%
Today : $245.98 — upside +26%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Apr 30, 27
Scotiabank ↗
Apr 30, 26
▲ Sector Outperform · 🎯$325
Price at call : $265.06 — upside +23%
Today : $245.98 — upside +32%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +5.3% (4 calls)
in progress (365j)
matures : Apr 30, 27
Needham ↗
Apr 30, 26
▲ Buy · 🎯$300
Price at call : $265.06 — upside +13%
Today : $245.98 — upside +22%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.2% · +11.4% (161 calls)
in progress (365j)
matures : Apr 30, 27
Mizuho ↗
Apr 28, 26
▲ Outperform · 🎯$325
Price at call : $259.7 — upside +25%
Today : $245.98 — upside +32%
🎯 on AMZN : 75% (12 calls matureds) · 📊 on Cons. disc. : 43.2% · +2.5% (132 calls)
in progress (365j)
matures : Apr 28, 27
Oppenheimer ↗
Apr 24, 26
▲ Outperform · 🎯$275
Price at call : $263.99 — upside +4%
Today : $245.98 — upside +12%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.9% · +8.7% (279 calls)
in progress (365j)
matures : Apr 24, 27
UBS ↗
Apr 23, 26
▲ Buy · 🎯$304
Price at call : $263.99 — upside +15%
Today : $245.98 — upside +24%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
in progress (365j)
matures : Apr 23, 27
BMO Capital ↗
Apr 23, 26
▲ Outperform · 🎯$315
Price at call : $255.08 — upside +23%
Today : $245.98 — upside +28%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 37.6% · -2.0% (149 calls)
in progress (365j)
matures : Apr 23, 27
Cantor Fitzgerald ↗
Apr 21, 26
▲ Overweight · 🎯$280
Price at call : $249.91 — upside +12%
Today : $245.98 — upside +14%
🎯 on AMZN : 90% (10 calls matureds) · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Apr 21, 27
Keybanc ↗
Apr 20, 26
▲ Overweight · 🎯$325
Price at call : $248.28 — upside +31%
Today : $245.98 — upside +32%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 48% · +2.2% (225 calls)
in progress (365j)
matures : Apr 20, 27
B of A Securities ↗
Apr 20, 26
▲ Buy · 🎯$298
Price at call : $248.28 — upside +20%
Today : $245.98 — upside +21%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 42.7% · -6.6% (351 calls)
in progress (365j)
matures : Apr 20, 27
Truist Securities ↗
Apr 17, 26
▲ Buy · 🎯$285
Price at call : $250.56 — upside +14%
Today : $245.98 — upside +16%
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
in progress (365j)
matures : Apr 17, 27
TD Cowen ↗
Apr 16, 26
▲ Buy · 🎯$300
Price at call : $249.7 — upside +20%
Today : $245.98 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : Apr 16, 27
Citizens
Apr 15, 26
▲ Market Outperform · 🎯$315
Price at call : $248.5 — upside +27%
Today : $245.98 — upside +28%
🎯 on AMZN : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 15, 27
Rosenblatt ↗
Apr 15, 26
▲ Buy · 🎯$296
Price at call : $248.5 — upside +19%
Today : $245.98 — upside +20%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 71.4% · +6.5% (7 calls)
in progress (365j)
matures : Apr 15, 27
Stifel ↗
Apr 13, 26
▲ Buy · 🎯$294
Price at call : $249.02 — upside +18%
Today : $245.98 — upside +20%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 44.8% · -1.1% (319 calls)
in progress (365j)
matures : Apr 13, 27
Citizens
Apr 10, 26
▲ Market Outperform · 🎯$315
Price at call : $238.38 — upside +32%
Today : $245.98 — upside +28%
🎯 on AMZN : no call matured yet · 📊 unranked overall
in progress (365j)
matures : Apr 10, 27
Cantor Fitzgerald ↗
Apr 8, 26
▲ Overweight · 🎯$260
Price at call : $221.25 — upside +18%
Today : $245.98 — upside +6%
🎯 on AMZN : 90% (10 calls matureds) · 📊 on Cons. disc. : 66.7% · +11.9% (54 calls)
in progress (365j)
matures : Apr 8, 27
Wells Fargo ↗
Apr 2, 26
▲ Overweight · 🎯$305
Price at call : $212.79 — upside +43%
Today : $245.98 — upside +24%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Apr 2, 27
Tigress Financial ↗
Mar 25, 26
▲ Buy · 🎯$315
Price at call : $207.54 — upside +52%
Today : $245.98 — upside +28%
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 56.5% · +8.6% (69 calls)
in progress (365j)
matures : Mar 25, 27
JP Morgan ↗
Mar 25, 26
▲ Overweight · 🎯$280
Price at call : $207.54 — upside +35%
Today : $245.98 — upside +14%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
in progress (365j)
matures : Mar 25, 27
Citigroup ↗
Mar 25, 26
▲ Buy · 🎯$285
Price at call : $207.54 — upside +37%
Today : $245.98 — upside +16%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Mar 25, 27
TD Cowen ↗
Mar 23, 26
▲ Buy · 🎯$300
Price at call : $207.24 — upside +45%
Today : $245.98 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 33.7% · -6.1% (187 calls)
in progress (365j)
matures : Mar 23, 27
Needham ↗
Mar 17, 26
▲ Buy · 🎯$265
Price at call : $215.2 — upside +23%
Today : $245.98 — upside +8%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 47.2% · +11.4% (161 calls)
in progress (365j)
matures : Mar 17, 27
Wells Fargo ↗
Feb 23, 26
▲ Overweight · 🎯$304
Price at call : $208.56 — upside +46%
Today : $245.98 — upside +24%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Feb 23, 27
Citigroup ↗
Feb 9, 26
▲ Buy · 🎯$265
Price at call : $206.96 — upside +28%
Today : $245.98 — upside +8%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50.4% · +0.6% (569 calls)
in progress (365j)
matures : Feb 9, 27
Wells Fargo ↗
Feb 6, 26
▲ Overweight · 🎯$305
Price at call : $208.72 — upside +46%
Today : $245.98 — upside +24%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 50% · +4.8% (492 calls)
in progress (365j)
matures : Feb 6, 27
RBC Capital ↗
Feb 6, 26
▲ Outperform · 🎯$300
Price at call : $208.72 — upside +44%
Today : $245.98 — upside +22%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 42.4% · -9.7% (304 calls)
in progress (365j)
matures : Feb 6, 27
Argus Research ↗
Feb 6, 26
▲ Buy · 🎯$325
Price at call : $208.72 — upside +56%
Today : $245.98 — upside +32%
🎯 on AMZN : no call matured yet · 📊 on Cons. disc. : 56.7% · +8.5% (164 calls)
in progress (365j)
matures : Feb 6, 27
Telsey Advisory Group ↗
Feb 6, 26
▲ Outperform · 🎯$300
Price at call : $210.32 — upside +43%
Today : $245.98 — upside +22%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Feb 6, 27
Telsey Advisory Group ↗
Jan 30, 26
▲ Outperform · 🎯$300
Price at call : $239.3 — upside +25%
Today : $245.98 — upside +22%
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 50.9% · +7.0% (348 calls)
in progress (365j)
matures : Jan 30, 27
Truist Securities ↗
Jul 2, 25
▲ Buy · 🎯$250
Price at call : $223.41 — upside +12%
Today : $245.98 — upside +2%
Expected +12% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 35.3% · -5.4% (283 calls)
+9.3%
stock +9% · XLY +7%
JP Morgan ↗
Jun 4, 25
▲ Overweight · 🎯$240
Price at call : $207.91 — upside +15%
Today : $245.98 — upside -2%
Expected +15% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 44.2% · -2.3% (514 calls)
+18.3%
stock +18% · XLY +10%
B of A Securities ↗
Jun 2, 25
▲ Buy · 🎯$248
Price at call : $206.65 — upside +20%
Today : $245.98 — upside +1%
Expected +20% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 42.7% · -6.6% (351 calls)
+24.1%
stock +24% · XLY +10%
Tigress Financial ↗
May 6, 25
▲ Buy · 🎯$305
Price at call : $188.71 — upside +62%
Today : $245.98 — upside +24%
Expected +62% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 73% (11 calls matureds) · 📊 on Cons. disc. : 56.5% · +8.6% (69 calls)
+43.7%
stock +44% · XLY +20%
Baird ↗
May 5, 25
▲ Outperform · 🎯$220
Price at call : $186.35 — upside +18%
Today : $245.98 — upside -11%
Expected +18% · Actual +47% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 46.2% · +3.2% (327 calls)
+46.8%
stock +47% · XLY +18%
UBS ↗
May 3, 25
▲ Buy · 🎯$249
Price at call : $186.35 — upside +34%
Today : $245.98 — upside +1%
Expected +34% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 83% (12 calls matureds) · 📊 on Cons. disc. : 47.4% · +2.9% (437 calls)
+46.0%
stock +46% · XLY +18%
Bernstein ↗
May 2, 25
▲ Outperform · 🎯$230
Price at call : $186.35 — upside +23%
Today : $245.98 — upside -6%
Expected +23% · Actual +46% · Reason (≥ +15%) : ✓ Yes
🎯 on AMZN : 92% (12 calls matureds) · 📊 on Cons. disc. : 46.7% · -4.1% (90 calls)
+46.0%
stock +46% · XLY +18%
JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)