Should I buy Alaska Air Group (ALK) stock or is it too late?

Alaska Air Group · Industrials · price $38

See the full Alaska Air Group (ALK) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: BMO Capital — 76% of its targets hit on this sector (88 calls tested). It aims for $50 (+32 %), call made on September 29, 2026, maturing on September 29, 2027 (15 d ago).

The 7 reliable analysts $50+32 %

The 4 other firms $65+72 %

How to read it: the 7 reliable firms are not filtered by optimism — 6 aim above the price, 1 below, hence their $50 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Alaska Air Group

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
UBS	62 %	+25.9 %	8	$54 +43%
Deutsche Bank	54 %	+18.0 %	13	$51 +35%
Raymond James	52 %	+15.0 %	23	$52 +38%
Evercore ISI Group	83 %	+8.1 %	6	$65 +72%
JP Morgan	33 %	+3.9 %	21	$92 +143%
Susquehanna	40 %	+1.3 %	10	$50 +32%
B of A Securities	29 %	-4.0 %	14	$65 +72%
Goldman Sachs	33 %	-4.7 %	6	$69 +82%

In short — Should you invest in Alaska Air Group? Is it too late, still worth it? Analysts are overwhelmingly positive (91% buy, median target $52, i.e. +38%), and the most reliable on ALK targets even higher. But it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

91% of analysts rate it a buy (Buy consensus, 11 ratings) — a sign of market conviction.
Median price target $52, i.e. +38% from the current price ($38).
The most reliable firm on ALK, TD Cowen (100% hit rate, 3 scored calls), targets $44 (call made on October 2, 2026, maturing on October 2, 2027) (+16%) in its most recent call, and $65 (call made on November 3, 2025, maturing on November 3, 2026) (+72%) in the one coming due soonest.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 11 ratings, 1 is a sell.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
No dividend: your return depends only on price appreciation.

The analyst consensus on ALK

Median target $52 (+38%) · 11 ratings · Buy consensus

Strong Buy00%

Buy1091%

Hold00%

Sell19%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Alaska Air Group now?

We won't decide for you. The facts: 91% of analysts rate it a buy, median target $52 (+38%), and TD Cowen (most reliable on ALK, 100%) targets $44. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Alaska Air Group?

Not according to analysts: the median target ($52) is still +38% above the current price ($38) (most reliable on ALK: TD Cowen, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Alaska Air Group still worth investing in?

It depends on the gap between the price ($38) and its estimated value: analysts target $52 on median (+38%), with 91% buys (most reliable on ALK: TD Cowen, 100%). Cross-check with their real reliability on ALK and the cautions above. Information, not advice.

What's the main risk in buying ALK?

The consensus is not unanimous: of 11 ratings, 1 is a sell.

→ Go deeper: the full Alaska Air Group profile (consensus, analyst reliability, price target, performance).