Should I buy AppLovin (APP) stock or is it too late?
⭐ The most reliable of them, either direction: BTIG — 82% of its targets hit on this sector (71 calls tested). It aims for $396 (+45 %), call made on September 9, 2026, maturing on September 9, 2027 (35 d ago).
Firm-by-firm track record on AppLovin
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Wedbush | 82 % | +272.6 % | 11 | $610 +124% |
| Goldman Sachs | 80 % | +270.7 % | 10 | $465 +71% |
| Oppenheimer | 80 % | +163.8 % | 15 | $490 +80% |
| Jefferies | 86 % | +158.4 % | 7 | $375 +38% |
| BTIG | 85 % | +145.4 % | 13 | $396 +45% |
| Citigroup | 62 % | +101.7 % | 13 | $650 +139% |
| B of A Securities | 50 % | +101.0 % | 8 | $400 +47% |
| Wells Fargo | 71 % | +63.5 % | 7 | $325 +19% |
✅ Reasons to believe
- 72% of analysts rate it a buy (Buy consensus, 18 ratings) — a sign of market conviction.
- Median price target $490, i.e. +80% from the current price ($272).
- The most reliable firm on APP, Jefferies (86% hit rate, 7 scored calls), targets $375 (call made on October 8, 2026, maturing on October 8, 2027) (+38%) in its most recent call, and $700 (call made on February 12, 2026, maturing on February 12, 2027) (+157%) in the one coming due soonest.
- 11 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 18 ratings, 5 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on APP
Median target $490 (+80%) · 18 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in AppLovin now?
We won't decide for you. The facts: 72% of analysts rate it a buy, median target $490 (+80%), and Jefferies (most reliable on APP, 86%) targets $375. Weigh that against valuation (P/E ~21) and volatility. This is not personalized advice.
Is it too late to invest in AppLovin?
Not according to analysts: the median target ($490) is still +80% above the current price ($272) (most reliable on APP: Jefferies, 86%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is AppLovin still worth investing in?
It depends on the gap between the price ($272) and its estimated value: analysts target $490 on median (+80%), with 72% buys (most reliable on APP: Jefferies, 86%). Cross-check with their real reliability on APP and the cautions above. Information, not advice.
What's the main risk in buying APP?
The consensus is not unanimous: of 18 ratings, 5 are neutral.
→ Go deeper: the full AppLovin profile (consensus, analyst reliability, price target, performance).