Should I buy Associated Bank (ASB) stock or is it too late?

Associated Bank · Financials · price $29

See the full Associated Bank (ASB) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Truist Securities — 71% of its targets hit on this sector (203 calls tested). It aims for $33 (+16 %), call made on August 5, 2026, maturing on August 5, 2027 (70 d ago).

The 2 reliable analysts $34+19 %

The 5 other firms $31+8.5 %

How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $34 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Associated Bank

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Wells Fargo	83 %	+20.9 %	6	$35 +23%

In short — Should you invest in Associated Bank? Is it too late, still worth it? Analysts are split (43% buy, median target $33, i.e. +16%), and the most reliable on ASB targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $33, i.e. +16% from the current price ($29).
The most reliable firm on ASB, Raymond James (100% hit rate, 4 scored calls), targets $35 (call made on July 1, 2026, maturing on July 1, 2027) (+23%) in its most recent call, and $30 (call made on October 27, 2025, maturing on October 27, 2026) (+5%) in the one coming due soonest.
Pays a dividend (3.0% yield) — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 7 ratings, 4 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on ASB

Median target $33 (+16%) · 7 ratings · Hold consensus

Strong Buy00%

Buy343%

Hold457%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Associated Bank now?

We won't decide for you. The facts: 43% of analysts rate it a buy, median target $33 (+16%), and Raymond James (most reliable on ASB, 100%) targets $35. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Associated Bank?

Not according to analysts: the median target ($33) is still +16% above the current price ($29) (most reliable on ASB: Raymond James, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Associated Bank still worth investing in?

It depends on the gap between the price ($29) and its estimated value: analysts target $33 on median (+16%), with 43% buys (most reliable on ASB: Raymond James, 100%). Cross-check with their real reliability on ASB and the cautions above. Information, not advice.

What's the main risk in buying ASB?

The consensus is not unanimous: of 7 ratings, 4 are neutral.

→ Go deeper: the full Associated Bank profile (consensus, analyst reliability, price target, performance).