Should I buy Academy Sports + Outdoors (ASO) stock or is it too late?
⭐ The most reliable of them, either direction: BMO Capital — 61% of its targets hit on this sector (116 calls tested). It aims for $42 (-23 %), call made on September 10, 2026, maturing on September 10, 2027 (34 d ago).
Firm-by-firm track record on Academy Sports + Outdoors
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Stephens & Co. | 60 % | +54.8 % | 5 | $78 +42% |
| JP Morgan | 80 % | +24.8 % | 10 | $59 +7% |
| Loop Capital | 44 % | +22.1 % | 9 | $65 +18% |
| Goldman Sachs | 80 % | +11.6 % | 5 | $60 +9% |
| Evercore ISI Group | 40 % | +6.9 % | 10 | $55 +0% |
| Wells Fargo | 55 % | +5.4 % | 11 | $55 +0% |
| Telsey Advisory Group | 44 % | -3.6 % | 25 | $63 +15% |
| Baird | 62 % | -4.4 % | 8 | $60 +9% |
✅ Reasons to believe
- The most reliable firm on ASO, JP Morgan (80% hit rate, 10 scored calls), targets $59 (call made on June 10, 2026, maturing on June 10, 2027) (+7%) in its most recent call, and $60 (call made on March 18, 2026, maturing on March 18, 2027) (+9%) in the one coming due soonest.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 10 ratings, 7 are neutral.
- Limited upside: the median target is only +3% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on ASO
Median target $57 (+3%) · 10 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Academy Sports + Outdoors now?
We won't decide for you. The facts: 30% of analysts rate it a buy, median target $57 (+3%), and JP Morgan (most reliable on ASO, 80%) targets $59. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Academy Sports + Outdoors?
The stated upside is small: the median target ($57) sits just +3% from the price ($55) (most reliable on ASO: JP Morgan, 80%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Academy Sports + Outdoors still worth investing in?
It depends on the gap between the price ($55) and its estimated value: analysts target $57 on median (+3%), with 30% buys (most reliable on ASO: JP Morgan, 80%). Cross-check with their real reliability on ASO and the cautions above. Information, not advice.
What's the main risk in buying ASO?
The consensus is not unanimous: of 10 ratings, 7 are neutral.
→ Go deeper: the full Academy Sports + Outdoors profile (consensus, analyst reliability, price target, performance).