Does Bath & Body Works, Inc. (BBWI) stock go up or down depending on the month?
Bath & Body Works, Inc. month by month, year by year
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +8.6% | +4.4% | -18.0% | +4.1% | +3.0% | +15.5% | -13.0% | |||||
| 2025 | -3.0% | -3.7% | -16.3% | +0.6% | -7.8% | +6.5% | -3.3% | +0.9% | -11.8% | -5.0% | -28.9% | +15.3% |
| 2024 | -1.2% | +7.1% | +9.5% | -9.2% | +14.4% | -24.8% | -5.9% | -16.3% | +3.8% | -11.1% | +27.7% | +7.0% |
| 2023 | +9.2% | -11.2% | -10.5% | -4.0% | +0.4% | +6.4% | -1.2% | -0.5% | -8.3% | -12.3% | +10.0% | +32.3% |
| 2022 | -19.7% | -4.8% | -10.4% | +10.6% | -22.4% | -34.4% | +32.0% | +5.0% | -12.7% | +2.4% | +27.3% | -0.8% |
| 2021 | +9.6% | +34.1% | +13.2% | +6.5% | +6.0% | +3.1% | +11.1% | +4.2% | -6.6% | +9.6% | +8.7% | -7.1% |
| 2020 | +27.8% | -6.5% | -46.6% | +2.8% | +36.2% | -7.6% | +63.1% | +20.5% | +8.2% | +0.6% | +21.2% | -4.2% |
| 2019 | +8.5% | -6.1% | +5.5% | -7.0% | -12.4% | +16.2% | -0.6% | -36.4% | +18.7% | -13.0% | +12.3% | -5.3% |
| 2018 | -16.8% | -1.5% | -22.5% | -8.6% | -2.9% | +8.8% | -14.1% | -16.5% | +14.6% | +7.0% | +2.1% | -22.5% |
| 2017 | -8.6% | -12.6% | -10.5% | +12.1% | -2.3% | +4.5% | -13.9% | -21.9% | +14.9% | +3.4% | +30.3% | +7.4% |
| 2016 | +0.3% | -11.8% | +3.6% | -10.8% | -12.4% | -2.1% | +10.1% | +3.1% | -7.1% | +2.0% | -2.7% | -6.2% |
| 2015 | -2.2% | +8.5% | +2.6% | -5.2% | -3.2% | -0.9% | -5.8% | +4.0% | +7.4% | +6.5% | -0.6% | +0.4% |
| 2014 | -15.3% | +7.6% | +0.8% | -4.5% | +5.9% | +2.2% | -1.2% | +10.2% | +4.9% | +7.7% | +12.2% | +7.0% |
| 2013 | -5.2% | -1.9% | +12.9% | -0.8% | -1.5% | +13.2% | +2.9% | +6.5% | +2.5% | +3.8% | -4.8% | |
| Average | -0.2% | -0.1% | -7.3% | +0.0% | +0.1% | -0.6% | +5.0% | -3.1% | +2.5% | +0.0% | +9.5% | +1.4% |
| % of years up | 46% | 36% | 43% | 50% | 43% | 57% | 36% | 62% | 62% | 69% | 77% | 46% |
| Years observed | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | 13 | 13 | 13 |
Bath & Body Works, Inc. month by month: the summary
Over 2013-2026, here's what Bath & Body Works, Inc. (BBWI) stock did each month, on average: January -0.2% (up 46% of 13 years), February -0.1% (up 36% of 14 years), March -7.3% (up 43% of 14 years), April +0.0% (up 50% of 14 years), May +0.1% (up 43% of 14 years), June -0.6% (up 57% of 14 years), July +5.0% (up 36% of 14 years), August -3.1% (up 62% of 13 years), September +2.5% (up 62% of 13 years), October +0.0% (up 69% of 13 years), November +9.5% (up 77% of 13 years), December +1.4% (up 46% of 13 years). In other words, BBWI historically rose in April, May, July, September, October, November, December, and fell in January, February, March, June, August.
Does Bath & Body Works, Inc. really go up in November?
Over 2013-2026, November is Bath & Body Works, Inc.'s strongest month: +9.5% on average, positive in 10 of 13 years. At the other end, March shows -7.3%. But a monthly gap is often built on one or two extreme years — the table above shows it: look at the spread, not just the average. Seasonality only means something when it has a cause (selling season, earnings calendar, year-end tax effects); with no identified cause, it's probably noise.
Frequently asked questions
Does Bath & Body Works, Inc. stock go up or down in August?
Over 13 years, BBWI fell -3.1% on average in August, finishing the month up 8 times out of 13 (62%). Median: +2.9%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Bath & Body Works, Inc. stock go up or down in July?
Over 14 years, BBWI rose +5.0% on average in July, finishing the month up 5 times out of 14 (36%). Median: -1.2%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Bath & Body Works, Inc. stock go up or down in September?
Over 13 years, BBWI rose +2.5% on average in September, finishing the month up 8 times out of 13 (62%). Median: +4.9%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Bath & Body Works, Inc. stock go up or down in December?
Over 13 years, BBWI rose +1.4% on average in December, finishing the month up 6 times out of 13 (46%). Median: -0.8%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Bath & Body Works, Inc. stock go up or down in June?
Over 14 years, BBWI fell -0.6% on average in June, finishing the month up 8 times out of 14 (57%). Median: +2.7%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Bath & Body Works, Inc. stock go up or down in January?
Over 13 years, BBWI fell -0.2% on average in January, finishing the month up 6 times out of 13 (46%). Median: -1.2%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
What is the best month to buy Bath & Body Works, Inc. stock?
Historically, November: over the last 14 years, BBWI gained +9.5% on average that month and finished up 77% of the time (13 years observed). March is the weakest month (-7.3%). This is not a prediction: 14 years is a small sample, and the past is under no obligation to repeat.
Do Bath & Body Works's quarterly earnings move the stock?
November — when Bath & Body Works reports quarterly earnings — has been its best month over 14 years (+9.5% on average, up 77% of years). Earnings are a known driver of moves. ⚠️ This is a past tendency over a short history, not a rule. Use it as context, never as a buy plan.
Why does Bath & Body Works, Inc. stock often rise in November?
November has averaged as its best month over 14 years (+9.5%, up 77% of years). This month covers Bath & Body Works's quarterly earnings release — a known driver of moves, and over this history it has tended to push the stock higher.
Why is Bath & Body Works, Inc. stock weaker in March?
March has averaged as its weakest month over 14 years (-7.3%, up only 43% of years). No clearly established recurring seasonal driver explains this month — it's a statistical tendency over 14 years of history, not a prediction.
Is there a best month to invest in the stock market in general?
There's no universal rule: every stock has its own seasonality. For BBWI it's November (+9.5% on average over 14 years) — another stock will look completely different. The calendar effects people cite ("sell in May", the year-end rally) are market-wide averages, not laws: on BBWI, November is the most consistent month (77% positive years). We also rank all 12 months for the whole market.
Does stock seasonality actually work?
Careful. A month that rose 14 times out of 14 can simply be chance: with 12 months and a dozen years, patterns appear naturally even in random data. Seasonality describes what happened; it doesn't explain why and predicts nothing. Treat it as context, never as a standalone buy signal.
What data is this table based on?
On BBWI's real monthly closing prices from 2013 to 2026 (14 years), source Yahoo Finance. Each cell = the price change over that month. Price performance, excluding dividends. Incomplete months and quote gaps are excluded.