Should I buy Best Buy (BBY) stock or is it too late?

Best Buy · Consumer Discretionary · price $88

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 68% of its targets hit on this sector (485 calls tested). It aims for $90 (+2.3 %), call made on August 29, 2026, maturing on August 29, 2027 (46 d ago).

The 12 reliable analysts $89+1.1 %

The 3 other firms $82-6.8 %

How to read it: the 12 reliable firms are not filtered by optimism — 6 aim above the price, 6 below, hence their $89 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Best Buy

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Barclays	64 %	+17.8 %	11	$85 -3%
Guggenheim	64 %	+5.8 %	11	$95 +8%
Piper Sandler	54 %	+1.3 %	13	$85 -3%
Citigroup	48 %	+1.2 %	23	$88 +0%
Goldman Sachs	43 %	-0.9 %	7	$71 -19%
DA Davidson	40 %	-3.0 %	10	$95 +8%
Jefferies	44 %	-3.6 %	16	$85 -3%
JP Morgan	40 %	-3.8 %	10	$84 -5%

In short — Should you invest in Best Buy? Is it too late, still worth it? Analysts are split (13% buy, median target $85, i.e. -3%), and the most reliable on BBY targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

The most reliable firm on BBY, Morgan Stanley (67% hit rate, 3 scored calls), targets $90 (call made on August 28, 2026, maturing on August 28, 2027) (+2%) in its most recent call, and $76 (call made on January 15, 2026, maturing on January 15, 2027) (-14%) in the one coming due soonest.
Pays a dividend (5.0% yield), raised for 8 years — regular income on top of potential upside.
Reasonable valuation (P/E ~15) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 15 ratings, 12 are neutral and 1 is a sell.
Limited upside: the median target is only -3% from the current price.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on BBY

Median target $85 (-3%) · 15 ratings · Hold consensus

Strong Buy00%

Buy213%

Hold1280%

Sell17%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Best Buy now?

We won't decide for you. The facts: 13% of analysts rate it a buy, median target $85 (-3%), and Morgan Stanley (most reliable on BBY, 67%) targets $90. Weigh that against valuation (P/E ~15) and volatility. This is not personalized advice.

Is it too late to invest in Best Buy?

The stated upside is small: the median target ($85) sits just -3% from the price ($88) (most reliable on BBY: Morgan Stanley, 67%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Best Buy still worth investing in?

It depends on the gap between the price ($88) and its estimated value: analysts target $85 on median (-3%), with 13% buys (most reliable on BBY: Morgan Stanley, 67%). Cross-check with their real reliability on BBY and the cautions above. Information, not advice.

What's the main risk in buying BBY?

The consensus is not unanimous: of 15 ratings, 12 are neutral and 1 is a sell.

→ Go deeper: the full Best Buy profile (consensus, analyst reliability, price target, performance).