Should I buy Franklin Resources (BEN) stock or is it too late?

Franklin Resources · Financials · price $31

See the full Franklin Resources (BEN) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Evercore ISI Group — 67% of its targets hit on this sector (245 calls tested). It aims for $35 (+12 %), call made on October 10, 2026, maturing on October 10, 2027 (4 d ago).

The 5 reliable analysts $35+12 %

The 1 other firm $34+9.0 %

How to read it: the 5 reliable firms are not filtered by optimism — 5 aim above the price, 0 below, hence their $35 median. “The 1 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Franklin Resources

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Goldman Sachs	56 %	+6.1 %	9	$34 +9%
Morgan Stanley	48 %	-1.0 %	31	$35 +12%
Keefe, Bruyette & Woods	40 %	-1.9 %	10	$21 -33%
Wells Fargo	60 %	-10.6 %	5	$26 -17%
B of A Securities	36 %	-11.5 %	11	$22 -29%
Evercore ISI Group	44 %	-13.6 %	9	$35 +12%
Barclays	17 %	-16.6 %	23	$36 +15%
Credit Suisse	33 %	-14.4 %	6	—

In short — Should you invest in Franklin Resources? Is it too late, still worth it? Analysts are split (33% buy, median target $35, i.e. +12%), and the most reliable on BEN targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $35, i.e. +12% from the current price ($31).
The most reliable firm on BEN, JP Morgan (100% hit rate, 2 scored calls), targets $35 (call made on October 12, 2026, maturing on October 12, 2027) (+12%) in its most recent call, and $25 (call made on November 10, 2025, maturing on November 10, 2026) (-20%) in the one coming due soonest.
Pays a dividend (3.9% yield), raised for 6 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 6 ratings, 3 are neutral and 1 is a sell.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on BEN

Median target $35 (+12%) · 6 ratings · Hold consensus

Strong Buy00%

Buy233%

Hold350%

Sell117%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Franklin Resources now?

We won't decide for you. The facts: 33% of analysts rate it a buy, median target $35 (+12%), and JP Morgan (most reliable on BEN, 100%) targets $35. Weigh that against valuation (P/E ~22). This is not personalized advice.

Is it too late to invest in Franklin Resources?

Not according to analysts: the median target ($35) is still +12% above the current price ($31) (most reliable on BEN: JP Morgan, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Franklin Resources still worth investing in?

It depends on the gap between the price ($31) and its estimated value: analysts target $35 on median (+12%), with 33% buys (most reliable on BEN: JP Morgan, 100%). Cross-check with their real reliability on BEN and the cautions above. Information, not advice.

What's the main risk in buying BEN?

The consensus is not unanimous: of 6 ratings, 3 are neutral and 1 is a sell.

→ Go deeper: the full Franklin Resources profile (consensus, analyst reliability, price target, performance).