Should I buy Franklin Resources (BEN) stock or is it too late?
⭐ The most reliable of them, either direction: Evercore ISI Group — 67% of its targets hit on this sector (225 calls tested). It aims for $36 (+3.4 %), call made on August 4, 2026, maturing on August 4, 2027 (24 d ago).
Firm-by-firm track record on Franklin Resources
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Goldman Sachs | 56 % | +6.1 % | 9 | $34 -2% |
| Morgan Stanley | 48 % | -1.0 % | 31 | $34 -2% |
| Keefe, Bruyette & Woods | 40 % | -1.9 % | 10 | $21 -40% |
| B of A Securities | 40 % | -8.8 % | 10 | $22 -37% |
| Evercore ISI Group | 50 % | -10.3 % | 8 | $36 +3% |
| Wells Fargo | 60 % | -10.6 % | 5 | $26 -25% |
| Barclays | 17 % | -16.6 % | 23 | $36 +3% |
| Credit Suisse | 33 % | -14.4 % | 6 | — |
✅ Reasons to believe
- Pays a dividend (3.9% yield), raised for 6 years — regular income on top of potential upside.
⚠️ Reasons to hesitate
- Even the most reliable firm on BEN, JP Morgan (100% hit rate, 2 scored calls), only targets $31 (call made on April 29, 2026, maturing on April 29, 2027) (-11%) in its most recent call, and $25 (call made on November 10, 2025, maturing on November 10, 2026) (-28%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 6 ratings, 3 are neutral and 1 is a sell.
- Limited upside: the median target is only +1% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on BEN
Median target $35 (+1%) · 6 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Franklin Resources now?
We won't decide for you. The facts: 33% of analysts rate it a buy, median target $35 (+1%), and JP Morgan (most reliable on BEN, 100%) targets $31. Weigh that against valuation (P/E ~24). This is not personalized advice.
Is it too late to invest in Franklin Resources?
The stated upside is small: the median target ($35) sits just +1% from the price ($35) (most reliable on BEN: JP Morgan, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Franklin Resources still worth investing in?
It depends on the gap between the price ($35) and its estimated value: analysts target $35 on median (+1%), with 33% buys (most reliable on BEN: JP Morgan, 100%). Cross-check with their real reliability on BEN and the cautions above. Information, not advice.
What's the main risk in buying BEN?
Even the most reliable firm on BEN, JP Morgan (100% hit rate, 2 scored calls), only targets $31 (call made on April 29, 2026, maturing on April 29, 2027) (-11%) in its most recent call, and $25 (call made on November 10, 2025, maturing on November 10, 2026) (-28%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Franklin Resources profile (consensus, analyst reliability, price target, performance).