Should I buy Brown & Brown (BRO) stock or is it too late?

Brown & Brown · Financials · price $71

See the full Brown & Brown (BRO) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Citigroup — 69% of its targets hit on this sector (638 calls tested). It aims for $79 (+11 %), call made on July 30, 2026, maturing on July 30, 2027 (29 d ago).

The 9 reliable analysts $74+3.7 %

The 5 other firms $86+21 %

How to read it: the 9 reliable firms are not filtered by optimism — 6 aim above the price, 3 below, hence their $74 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Brown & Brown

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Keefe, Bruyette & Woods	62 %	+12.4 %	13	$74 +4%
RBC Capital	67 %	+11.0 %	6	$72 +1%
Truist Securities	60 %	+4.3 %	10	$90 +26%
Citigroup	40 %	+4.2 %	10	$79 +11%
Barclays	33 %	-12.7 %	12	$76 +6%
Wells Fargo	0 %	-20.5 %	6	$68 -5%
Morgan Stanley	0 %	-22.9 %	10	$60 -16%
Raymond James	71 %	+18.0 %	17	—

In short — Should you invest in Brown & Brown? Is it too late, still worth it? Analysts are split (21% buy, median target $75, i.e. +5%), and the most reliable on BRO targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

The most reliable firm on BRO, Jefferies (75% hit rate, 4 scored calls), targets $84 (call made on January 28, 2026, maturing on January 28, 2027) (+18%) in its most recent call, and $89 (call made on December 19, 2025, maturing on December 19, 2026) (+25%) in the one coming due soonest.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 14 ratings, 10 are neutral and 1 is a sell.
Limited upside: the median target is only +5% from the current price.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on BRO

Median target $75 (+5%) · 14 ratings · Hold consensus

Strong Buy00%

Buy321%

Hold1071%

Sell17%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Brown & Brown now?

We won't decide for you. The facts: 21% of analysts rate it a buy, median target $75 (+5%), and Jefferies (most reliable on BRO, 75%) targets $84. Weigh that against valuation (P/E ~23). This is not personalized advice.

Is it too late to invest in Brown & Brown?

Not according to analysts: the median target ($75) is still +5% above the current price ($71) (most reliable on BRO: Jefferies, 75%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Brown & Brown still worth investing in?

It depends on the gap between the price ($71) and its estimated value: analysts target $75 on median (+5%), with 21% buys (most reliable on BRO: Jefferies, 75%). Cross-check with their real reliability on BRO and the cautions above. Information, not advice.

What's the main risk in buying BRO?

The consensus is not unanimous: of 14 ratings, 10 are neutral and 1 is a sell.

→ Go deeper: the full Brown & Brown profile (consensus, analyst reliability, price target, performance).