Does Celsius Holdings (CELH) stock go up or down depending on the month?
Celsius Holdings month by month, year by year
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +14.7% | +2.2% | -33.8% | -5.4% | -0.9% | -12.0% | -0.2% | |||||
| 2025 | -5.2% | +2.8% | +38.7% | -1.9% | +8.4% | +22.5% | -2.3% | +38.7% | -8.6% | +4.8% | -32.0% | +11.7% |
| 2024 | -8.5% | +63.6% | +1.6% | -14.0% | +12.2% | -28.6% | -18.0% | -18.8% | -17.5% | -4.1% | -5.4% | -7.4% |
| 2023 | -3.6% | -9.5% | +2.3% | +2.8% | +31.3% | +18.9% | -3.0% | +35.5% | -12.5% | -11.4% | -2.3% | +10.1% |
| 2022 | -36.0% | +33.9% | -13.7% | -5.8% | +29.0% | -2.7% | +36.3% | +16.4% | -12.4% | +0.4% | +22.2% | -6.5% |
| 2021 | +6.1% | +11.5% | -19.3% | +19.2% | +14.4% | +16.1% | -9.8% | +19.1% | +10.2% | +7.1% | -29.1% | +9.0% |
| 2020 | +11.8% | +9.4% | -28.9% | +19.3% | +85.0% | +26.9% | +24.7% | +32.3% | +17.0% | -11.5% | +60.4% | +56.0% |
| 2019 | +17.2% | -12.5% | +19.3% | -2.8% | -3.6% | +11.3% | +12.2% | -17.5% | -15.3% | +0.9% | +38.5% | -0.6% |
| 2018 | +7.4% | -5.3% | -18.5% | +21.4% | -12.5% | -0.6% | -7.2% | +7.0% | -11.8% | -0.7% | -1.5% | -11.5% |
| 2017 | +43.9% | +2.5% | +7.4% | +0.0% | +4.6% | +4.4% | -7.7% | +22.9% | +22.4% | -11.2% | -8.0% | +8.7% |
| 2016 | +4.6% | -11.8% | +21.7% | +12.3% | +1.2% | -8.4% | -7.9% | -1.4% | +0.0% | -2.9% | +17.9% | +3.8% |
| 2015 | +41.2% | +58.3% | +10.5% | +95.2% | -6.1% | +22.1% | -8.5% | -25.6% | +9.4% | -8.6% | -17.2% | +22.6% |
| 2014 | +27.3% | +0.0% | +100.0% | -10.7% | -12.0% | -4.5% | +0.0% | +4.8% | -22.7% | -5.9% | -6.3% | +13.3% |
| 2013 | +14.3% | +0.0% | +0.0% | +0.0% | +37.5% | +18.2% | +53.8% | -15.0% | -23.5% | +23.1% | -31.3% | |
| Average | +9.3% | +11.4% | +6.2% | +9.3% | +10.8% | +7.3% | +1.9% | +12.9% | -4.4% | -5.1% | +4.6% | +6.0% |
| % of years up | 69% | 64% | 57% | 43% | 57% | 57% | 29% | 69% | 31% | 31% | 38% | 62% |
| Years observed | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | 13 | 13 | 13 |
Celsius Holdings month by month: the summary
Over 2013-2026, here's what Celsius Holdings (CELH) stock did each month, on average: January +9.3% (up 69% of 13 years), February +11.4% (up 64% of 14 years), March +6.2% (up 57% of 14 years), April +9.3% (up 43% of 14 years), May +10.8% (up 57% of 14 years), June +7.3% (up 57% of 14 years), July +1.9% (up 29% of 14 years), August +12.9% (up 69% of 13 years), September -4.4% (up 31% of 13 years), October -5.1% (up 31% of 13 years), November +4.6% (up 38% of 13 years), December +6.0% (up 62% of 13 years). In other words, CELH historically rose in January, February, March, April, May, June, July, August, November, December, and fell in September, October.
Does Celsius Holdings really go up in August?
Over 2013-2026, August is Celsius Holdings's strongest month: +12.9% on average, positive in 9 of 13 years. At the other end, October shows -5.1%. But a monthly gap is often built on one or two extreme years — the table above shows it: look at the spread, not just the average. Seasonality only means something when it has a cause (selling season, earnings calendar, year-end tax effects); with no identified cause, it's probably noise.
Frequently asked questions
Does Celsius Holdings stock go up or down in January?
Over 13 years, CELH rose +9.3% on average in January, finishing the month up 9 times out of 13 (69%). Median: +7.4%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Celsius Holdings stock go up or down in February?
Over 14 years, CELH rose +11.4% on average in February, finishing the month up 9 times out of 14 (64%). Median: +2.7%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Celsius Holdings stock go up or down in May?
Over 14 years, CELH rose +10.8% on average in May, finishing the month up 8 times out of 14 (57%). Median: +2.9%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Celsius Holdings stock go up or down in April?
Over 14 years, CELH rose +9.3% on average in April, finishing the month up 6 times out of 14 (43%). Median: +0.0%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Celsius Holdings stock go up or down in June?
Over 14 years, CELH rose +7.3% on average in June, finishing the month up 8 times out of 14 (57%). Median: +7.8%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Celsius Holdings stock go up or down in March?
Over 14 years, CELH rose +6.2% on average in March, finishing the month up 8 times out of 14 (57%). Median: +2.0%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
What is the best month to buy Celsius Holdings stock?
Historically, August: over the last 14 years, CELH gained +12.9% on average that month and finished up 69% of the time (13 years observed). October is the weakest month (-5.1%). This is not a prediction: 14 years is a small sample, and the past is under no obligation to repeat.
Why does Celsius Holdings stock often rise in August?
August has averaged as its best month over 14 years (+12.9%, up 69% of years). No clearly established recurring seasonal driver explains this month — it's a statistical tendency over 14 years of history, not a prediction.
Is there a best month to invest in the stock market in general?
There's no universal rule: every stock has its own seasonality. For CELH it's August (+12.9% on average over 14 years) — another stock will look completely different. The calendar effects people cite ("sell in May", the year-end rally) are market-wide averages, not laws: on CELH, January is the most consistent month (69% positive years). We also rank all 12 months for the whole market.
Does stock seasonality actually work?
Careful. A month that rose 14 times out of 14 can simply be chance: with 12 months and a dozen years, patterns appear naturally even in random data. Seasonality describes what happened; it doesn't explain why and predicts nothing. Treat it as context, never as a standalone buy signal.
What data is this table based on?
On CELH's real monthly closing prices from 2013 to 2026 (14 years), source Yahoo Finance. Each cell = the price change over that month. Price performance, excluding dividends. Incomplete months and quote gaps are excluded.