Should I buy Celsius Holdings (CELH) stock or is it too late?

Celsius Holdings · Consumer Staples · price $28

See the full Celsius Holdings (CELH) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Stephens & Co. — 81% of its targets hit on this sector (32 calls tested). It aims for $50 (+79 %), call made on August 11, 2026, maturing on August 11, 2027 (64 d ago).

The 3 reliable analysts $42+50 %

The 11 other firms $45+61 %

How to read it: the 3 reliable firms are not filtered by optimism — 3 aim above the price, 0 below, hence their $42 median. “The 11 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Celsius Holdings

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
B. Riley Securities	60 %	+51.4 %	15	$75 +169%
B of A Securities	67 %	+34.4 %	6	$45 +61%
Piper Sandler	58 %	+30.1 %	12	$36 +29%
UBS	54 %	+25.6 %	13	$44 +58%
Needham	36 %	+14.2 %	11	$35 +25%
Maxim Group	33 %	+13.8 %	6	$65 +133%
Stifel	41 %	+4.0 %	22	$45 +61%
Jefferies	29 %	-17.9 %	7	$72 +158%

In short — Should you invest in Celsius Holdings? Is it too late, still worth it? Analysts are overwhelmingly positive (80% buy, median target $45, i.e. +61%), and the most reliable on CELH targets even higher. But it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

80% of analysts rate it a buy (Buy consensus, 15 ratings) — a sign of market conviction.
Median price target $45, i.e. +61% from the current price ($28).
The most reliable firm on CELH, B of A Securities (67% hit rate, 6 scored calls), targets $45 (call made on June 24, 2026, maturing on June 24, 2027) (+61%) in its most recent call, and $50 (call made on November 7, 2025, maturing on November 7, 2026) (+79%) in the one coming due soonest.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 15 ratings, 3 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
No dividend: your return depends only on price appreciation.

The analyst consensus on CELH

Median target $45 (+61%) · 15 ratings · Buy consensus

Strong Buy00%

Buy1280%

Hold320%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Celsius Holdings now?

We won't decide for you. The facts: 80% of analysts rate it a buy, median target $45 (+61%), and B of A Securities (most reliable on CELH, 67%) targets $45. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Celsius Holdings?

Not according to analysts: the median target ($45) is still +61% above the current price ($28) (most reliable on CELH: B of A Securities, 67%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Celsius Holdings still worth investing in?

It depends on the gap between the price ($28) and its estimated value: analysts target $45 on median (+61%), with 80% buys (most reliable on CELH: B of A Securities, 67%). Cross-check with their real reliability on CELH and the cautions above. Information, not advice.

What's the main risk in buying CELH?

The consensus is not unanimous: of 15 ratings, 3 are neutral.

→ Go deeper: the full Celsius Holdings profile (consensus, analyst reliability, price target, performance).