Should I buy Costco (COST) stock or is it too late?

Costco · Consumer Staples · price $935

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: JP Morgan — 62% of its targets hit on this sector (373 calls tested). It aims for $1,100 (+18 %), call made on July 10, 2026, maturing on July 10, 2027 (49 d ago).

The 1 reliable analyst $1,100+18 %

The 10 other firms $1,148+23 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $1,100 median. “The 10 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Costco

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Truist Securities	92 %	+37.9 %	13	$1,011 +8%
Wells Fargo	83 %	+33.1 %	6	$1,000 +7%
Tigress Financial	100 %	+30.8 %	7	$1,065 +14%
UBS	92 %	+26.4 %	13	$1,275 +36%
Citigroup	100 %	+25.9 %	6	$990 +6%
JP Morgan	93 %	+25.1 %	14	$1,100 +18%
Telsey Advisory Group	76 %	+23.5 %	79	$1,135 +21%
Baird	93 %	+23.4 %	14	$1,000 +7%

In short — Should you invest in Costco? Is it too late, still worth it? Analysts are fairly positive (73% buy, median target $1,135, i.e. +21%), and the most reliable on COST targets even higher. But the valuation is stretched (P/E ~48). We give you both sides, with the numbers — not advice.

✅ Reasons to believe

73% of analysts rate it a buy (Buy consensus, 11 ratings) — a sign of market conviction.
Median price target $1,135, i.e. +21% from the current price ($935).
The most reliable firm on COST, B of A Securities (100% hit rate, 4 scored calls), targets $1,200 (call made on May 29, 2026, maturing on May 29, 2027) (+28%) in its most recent call.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 11 ratings, 3 are neutral.
High valuation (P/E ~48): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on COST

Median target $1,135 (+21%) · 11 ratings · Buy consensus

Strong Buy00%

Buy873%

Hold327%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Costco now?

We won't decide for you. The facts: 73% of analysts rate it a buy, median target $1,135 (+21%), and B of A Securities (most reliable on COST, 100%) targets $1,200. Weigh that against valuation (P/E ~48). This is not personalized advice.

Is it too late to invest in Costco?

Not according to analysts: the median target ($1,135) is still +21% above the current price ($935) (most reliable on COST: B of A Securities, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Costco still worth investing in?

It depends on the gap between the price ($935) and its estimated value: analysts target $1,135 on median (+21%), with 73% buys (most reliable on COST: B of A Securities, 100%). Cross-check with their real reliability on COST and the cautions above. Information, not advice.

What's the main risk in buying COST?

The consensus is not unanimous: of 11 ratings, 3 are neutral.

→ Go deeper: the full Costco profile (consensus, analyst reliability, price target, performance).