Should I buy Dana Incorporated (DAN) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 57% of its targets hit on this sector (162 calls tested). It aims for $36 (+27 %), call made on October 8, 2026, maturing on October 8, 2027 (6 d ago).
Firm-by-firm track record on Dana Incorporated
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| UBS | 91 % | +77.1 % | 11 | $36 +27% |
| JP Morgan | 78 % | +47.7 % | 9 | $45 +58% |
| Barclays | 62 % | +46.9 % | 16 | $35 +23% |
| Deutsche Bank | 78 % | +44.1 % | 9 | $39 +37% |
| RBC Capital | 70 % | +33.1 % | 10 | $37 +30% |
| Wells Fargo | 0 % | -65.8 % | 7 | $28 -2% |
| Jefferies | 100 % | +51.4 % | 6 | — |
| Keybanc | 80 % | +50.7 % | 10 | — |
✅ Reasons to believe
- 67% of analysts rate it a buy (Buy consensus, 6 ratings) — a sign of market conviction.
- Median price target $37, i.e. +28% from the current price ($28).
- The most reliable firm on DAN, UBS (91% hit rate, 11 scored calls), targets $36 (call made on October 7, 2026, maturing on October 7, 2027) (+27%) in its most recent call, and $28 (call made on October 30, 2025, maturing on October 30, 2026) (-2%) in the one coming due soonest.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 6 ratings, 2 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on DAN
Median target $37 (+28%) · 6 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Dana Incorporated now?
We won't decide for you. The facts: 67% of analysts rate it a buy, median target $37 (+28%), and UBS (most reliable on DAN, 91%) targets $36. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Dana Incorporated?
Not according to analysts: the median target ($37) is still +28% above the current price ($28) (most reliable on DAN: UBS, 91%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Dana Incorporated still worth investing in?
It depends on the gap between the price ($28) and its estimated value: analysts target $37 on median (+28%), with 67% buys (most reliable on DAN: UBS, 91%). Cross-check with their real reliability on DAN and the cautions above. Information, not advice.
What's the main risk in buying DAN?
The consensus is not unanimous: of 6 ratings, 2 are neutral.
→ Go deeper: the full Dana Incorporated profile (consensus, analyst reliability, price target, performance).