Should I buy Dana Incorporated (DAN) stock or is it too late?

Dana Incorporated · Consumer Discretionary · price $30

See the full Dana Incorporated (DAN) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 58% of its targets hit on this sector (157 calls tested). It aims for $38 (+26 %), call made on August 8, 2026, maturing on August 8, 2027 (20 d ago).

The 1 reliable analyst $38+26 %

The 5 other firms $37+23 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $38 median. “The 5 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Dana Incorporated

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
UBS	91 %	+77.1 %	11	$38 +26%
JP Morgan	78 %	+47.7 %	9	$45 +50%
Barclays	60 %	+46.5 %	15	$35 +16%
Deutsche Bank	78 %	+44.1 %	9	$39 +30%
RBC Capital	67 %	+31.1 %	9	$37 +23%
Wells Fargo	0 %	-65.8 %	7	$28 -7%
Jefferies	100 %	+51.4 %	6	—
Keybanc	80 %	+50.7 %	10	—

In short — Should you invest in Dana Incorporated? Is it too late, still worth it? Analysts are fairly positive (67% buy, median target $38, i.e. +25%), and the most reliable on DAN targets even higher. But the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

67% of analysts rate it a buy (Buy consensus, 6 ratings) — a sign of market conviction.
Median price target $38, i.e. +25% from the current price ($30).
The most reliable firm on DAN, UBS (91% hit rate, 11 scored calls), targets $38 (call made on August 8, 2026, maturing on August 8, 2027) (+26%) in its most recent call, and $28 (call made on October 30, 2025, maturing on October 30, 2026) (-7%) in the one coming due soonest.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 6 ratings, 2 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
No dividend: your return depends only on price appreciation.

The analyst consensus on DAN

Median target $38 (+25%) · 6 ratings · Buy consensus

Strong Buy00%

Buy467%

Hold233%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Dana Incorporated now?

We won't decide for you. The facts: 67% of analysts rate it a buy, median target $38 (+25%), and UBS (most reliable on DAN, 91%) targets $38. Weigh that against valuation and volatility. This is not personalized advice.

Is it too late to invest in Dana Incorporated?

Not according to analysts: the median target ($38) is still +25% above the current price ($30) (most reliable on DAN: UBS, 91%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Dana Incorporated still worth investing in?

It depends on the gap between the price ($30) and its estimated value: analysts target $38 on median (+25%), with 67% buys (most reliable on DAN: UBS, 91%). Cross-check with their real reliability on DAN and the cautions above. Information, not advice.

What's the main risk in buying DAN?

The consensus is not unanimous: of 6 ratings, 2 are neutral.

→ Go deeper: the full Dana Incorporated profile (consensus, analyst reliability, price target, performance).