Should I buy Dollar General (DG) stock or is it too late?

Dollar General · Consumer Staples · price $125

See the full Dollar General (DG) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Guggenheim — 73% of its targets hit on this sector (78 calls tested). It aims for $140 (+12 %), call made on September 1, 2026, maturing on September 1, 2027 (43 d ago).

The 5 reliable analysts $140+12 %

The 12 other firms $140+12 %

How to read it: the 5 reliable firms are not filtered by optimism — 5 aim above the price, 0 below, hence their $140 median. “The 12 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Dollar General

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Barclays	71 %	+24.1 %	7	$151 +21%
UBS	85 %	+20.4 %	13	$143 +14%
BMO Capital	90 %	+19.6 %	10	$135 +8%
JP Morgan	77 %	+12.8 %	22	$166 +33%
Jefferies	62 %	+6.8 %	8	$142 +14%
Goldman Sachs	53 %	+6.3 %	15	$141 +13%
Citigroup	67 %	+6.1 %	18	$133 +6%
Morgan Stanley	71 %	+5.5 %	28	$145 +16%

In short — Should you invest in Dollar General? Is it too late, still worth it? Analysts are split (35% buy, median target $140, i.e. +12%), and the most reliable on DG targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $140, i.e. +12% from the current price ($125).
The most reliable firm on DG, Bernstein (100% hit rate, 3 scored calls), targets $150 (call made on January 5, 2026, maturing on January 5, 2027) (+20%) in its most recent call.
Pays a dividend (2.0% yield) — regular income on top of potential upside.
Reasonable valuation (P/E ~16) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 17 ratings, 11 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on DG

Median target $140 (+12%) · 17 ratings · Hold consensus

Strong Buy00%

Buy635%

Hold1165%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Dollar General now?

We won't decide for you. The facts: 35% of analysts rate it a buy, median target $140 (+12%), and Bernstein (most reliable on DG, 100%) targets $150. Weigh that against valuation (P/E ~16). This is not personalized advice.

Is it too late to invest in Dollar General?

Not according to analysts: the median target ($140) is still +12% above the current price ($125) (most reliable on DG: Bernstein, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Dollar General still worth investing in?

It depends on the gap between the price ($125) and its estimated value: analysts target $140 on median (+12%), with 35% buys (most reliable on DG: Bernstein, 100%). Cross-check with their real reliability on DG and the cautions above. Information, not advice.

What's the main risk in buying DG?

The consensus is not unanimous: of 17 ratings, 11 are neutral.

→ Go deeper: the full Dollar General profile (consensus, analyst reliability, price target, performance).