Should I buy Dick's Sporting Goods (DKS) stock or is it too late?

Dick's Sporting Goods · Consumer Discretionary · price $138

See the full Dick's Sporting Goods (DKS) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 61% of its targets hit on this sector (220 calls tested). It aims for $178 (+29 %), call made on August 28, 2026, maturing on August 28, 2027 (47 d ago).

The 6 reliable analysts $182+32 %

The 10 other firms $175+27 %

How to read it: the 6 reliable firms are not filtered by optimism — 5 aim above the price, 1 below, hence their $182 median. “The 10 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Dick's Sporting Goods

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
B of A Securities	82 %	+55.9 %	11	$200 +45%
DA Davidson	83 %	+25.5 %	12	$205 +49%
Barclays	74 %	+23.5 %	23	$150 +9%
Truist Securities	64 %	+23.2 %	11	$128 -7%
Wedbush	75 %	+20.8 %	8	$155 +13%
Morgan Stanley	55 %	+20.7 %	22	$180 +31%
Oppenheimer	44 %	+18.1 %	9	$150 +9%
Telsey Advisory Group	60 %	+16.3 %	40	$145 +5%

In short — Should you invest in Dick's Sporting Goods? Is it too late, still worth it? Analysts are fairly positive (65% buy, median target $179, i.e. +30%), and the most reliable on DKS targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

65% of analysts rate it a buy (Buy consensus, 17 ratings) — a sign of market conviction.
Median price target $179, i.e. +30% from the current price ($138).
The most reliable firm on DKS, DA Davidson (83% hit rate, 12 scored calls), targets $205 (call made on August 26, 2026, maturing on August 26, 2027) (+49%) in its most recent call, and $270 (call made on October 22, 2025, maturing on October 22, 2026) (+96%) in the one coming due soonest.
Pays a dividend (2.1% yield) — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 17 ratings, 5 are neutral and 1 is a sell.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on DKS

Median target $179 (+30%) · 17 ratings · Buy consensus

Strong Buy00%

Buy1165%

Hold529%

Sell16%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Dick's Sporting Goods now?

We won't decide for you. The facts: 65% of analysts rate it a buy, median target $179 (+30%), and DA Davidson (most reliable on DKS, 83%) targets $205. Weigh that against valuation and volatility. This is not personalized advice.

Is it too late to invest in Dick's Sporting Goods?

Not according to analysts: the median target ($179) is still +30% above the current price ($138) (most reliable on DKS: DA Davidson, 83%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Dick's Sporting Goods still worth investing in?

It depends on the gap between the price ($138) and its estimated value: analysts target $179 on median (+30%), with 65% buys (most reliable on DKS: DA Davidson, 83%). Cross-check with their real reliability on DKS and the cautions above. Information, not advice.

What's the main risk in buying DKS?

The consensus is not unanimous: of 17 ratings, 5 are neutral and 1 is a sell.

→ Go deeper: the full Dick's Sporting Goods profile (consensus, analyst reliability, price target, performance).