Should I buy Dick's Sporting Goods (DKS) stock or is it too late?
⭐ The most reliable of them, either direction: DA Davidson — 57% of its targets hit on this sector (82 calls tested). It aims for $260 (+97 %), call made on August 18, 2026, maturing on August 18, 2027 (10 d ago).
Firm-by-firm track record on Dick's Sporting Goods
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| B of A Securities | 82 % | +55.9 % | 11 | $240 +82% |
| Truist Securities | 70 % | +29.2 % | 10 | $270 +105% |
| Barclays | 77 % | +26.1 % | 22 | $280 +112% |
| DA Davidson | 83 % | +25.5 % | 12 | $260 +97% |
| Oppenheimer | 50 % | +24.8 % | 8 | $270 +105% |
| Morgan Stanley | 57 % | +23.3 % | 21 | $270 +105% |
| Telsey Advisory Group | 67 % | +22.5 % | 36 | $255 +94% |
| Wedbush | 75 % | +20.8 % | 8 | $155 +18% |
✅ Reasons to believe
- 89% of analysts rate it a buy (Buy consensus, 9 ratings) — a sign of market conviction.
- Median price target $260, i.e. +97% from the current price ($132).
- The most reliable firm on DKS, DA Davidson (83% hit rate, 12 scored calls), targets $260 (call made on August 17, 2026, maturing on August 17, 2027) (+97%) in its most recent call, and $270 (call made on October 22, 2025, maturing on October 22, 2026) (+105%) in the one coming due soonest.
- Pays a dividend (2.1% yield) — regular income on top of potential upside.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 9 ratings, 1 is neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on DKS
Median target $260 (+97%) · 9 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Dick's Sporting Goods now?
We won't decide for you. The facts: 89% of analysts rate it a buy, median target $260 (+97%), and DA Davidson (most reliable on DKS, 83%) targets $260. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Dick's Sporting Goods?
Not according to analysts: the median target ($260) is still +97% above the current price ($132) (most reliable on DKS: DA Davidson, 83%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Dick's Sporting Goods still worth investing in?
It depends on the gap between the price ($132) and its estimated value: analysts target $260 on median (+97%), with 89% buys (most reliable on DKS: DA Davidson, 83%). Cross-check with their real reliability on DKS and the cautions above. Information, not advice.
What's the main risk in buying DKS?
The consensus is not unanimous: of 9 ratings, 1 is neutral.
→ Go deeper: the full Dick's Sporting Goods profile (consensus, analyst reliability, price target, performance).