Deluxe Corporation (DLX) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026

Deluxe Corporation · Industrials · ref. ETF XLI · 12 calls · price $23.58

What the company does: Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada.

📈 Deluxe Corporation (DLX) stock price

$23.58+21.6% over range

Aug 28, 25low $17.92 · high $31.9Aug 27, 26

📏 Click 2 points (left → right) to measure the change · click again to clear.

SellBuy

Hold

No recent rating

📊 JPI status : Deluxe Corporation has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 DLX price target & analyst consensus — price $23.58

The price target

Highest target—

Median target—

Lowest target—

Current price$23.58

⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 0 ratings (last 6 months)

Go deeper on the analysts

🎯 DLX price target all

All 12 calls, one by one, with our verdict on each firm.

→ See all 12 targets, analyst by analyst

💡 The best analysts on DLX most reliable

Their real reliability on DLX, firm by firm: who was right, who was wrong.

→ See their reliability on DLX

All analysts (the consensus) · vs · the best (those who've been right)

💬 A question about Deluxe Corporation? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

📊 Returns & performance

✅ Historical analyst reliability on DLX

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕	% right i ↕	Gain vs sector i ↕	Calls i ↕
TD Cowen ↗	0%	-20.3%	2

📊 What $1,000 invested in Deluxe Corporation would be worth › open the full page

In short — $1,000 invested in Deluxe Corporation 10 years ago would be worth $429 today, i.e. -8%/yr on average. Best year: 2025 (+69%), worst: 2022 (-41%). Price performance, excluding dividends.

If I'd invested $1,000 in Deluxe Corporation

Investment	Worth today	Gain
1 years ago	$1,496	+50%
3 years ago	$1,336	+34%
5 years ago	$623	-38%

→ See Deluxe Corporation's full return history + gain calculator

Return by year (Deluxe Corporation)

Year	Return	$1,000 invested at year start
2026 (YTD)	-11%	$888 (-11%)
2025	+69%	$1,496 (+50%)
2024	-15%	$1,269 (+27%)

→ See Deluxe Corporation's full return history + gain calculator

⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Deluxe Corporation

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📋 All analyst calls on DLX

TD Securities

May 1, 25

▲ Buy · 🎯$23

Price at call : $15.08 — upside +53%

Today : $23.58 — upside -2%

Expected +53% · Actual +107% · Reason (≥ +15%) : ✓ Yes

🎯 on DLX : 100% (1 call matured) · 📊 unranked overall

+106.8%

stock +107% · XLI +27%

matured May 1, 26

TD Cowen ↗

May 14, 24

▲ Buy · 🎯$35

Price at call : $23.25 — upside +51%

Today : $23.58 — upside +48%

Expected +51% · Actual -31% · Reason (≥ +15%) : ✗ No

🎯 on DLX : 0% (2 calls matureds) · 📊 on Industry : 19% · -21.7% (21 calls)

-31.2%

stock -31% · XLI +13%

matured May 14, 25

Northcoast Research

Apr 19, 24

▲ Buy · 🎯$27

Price at call : $19.71 — upside +37%

Today : $23.58 — upside +15%

Expected +37% · Actual -28% · Reason (≥ +15%) : ✗ No

🎯 on DLX : 0% (1 call matured) · 📊 unranked overall

-27.9%

stock -28% · XLI +2%

matured Apr 19, 25

TD Cowen ↗

Aug 4, 23

▲ Outperform · 🎯$32

Price at call : $21.57 — upside +48%

Today : $23.58 — upside +36%

Expected +48% · Actual -9% · Reason (≥ +15%) : ✗ No

🎯 on DLX : 0% (2 calls matureds) · 📊 on Industry : 19% · -21.7% (21 calls)

-9.5%

stock -9% · XLI +10%

matured Aug 3, 24

Cowen & Co.

Sep 1, 21

▲ Outperform · 🎯$55

Price at call : $38.97 — upside +41%

Today : $23.58 — upside +133%

Expected +41% · Actual -51% · Reason (≥ +15%) : ✗ No

🎯 on DLX : 0% (1 call matured) · 📊 unranked overall

-50.7%

stock -51% · XLI -11%

matured Sep 1, 22

Buckingham Research

Feb 12, 20

■ Neutral neutral · not a buy · 🎯$44

Price at call : $40.91 — gap to target +8%

Today : $23.58 — gap to target +87%

🎯 on DLX : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Feb 11, 21

Sidoti & Co.

Feb 7, 20

▲ Buy · 🎯$70

Price at call : $42.09 — upside +66%

Today : $23.58 — upside +197%

Expected +66% · Actual -10% · Reason (≥ +15%) : ✗ No

🎯 on DLX : 0% (1 call matured) · 📊 on Industry : 59.7% · +14.1% (62 calls)

-9.9%

stock -10% · XLI +7%

matured Feb 6, 21

Buckingham Research

Oct 26, 18

■ Neutral neutral · not a buy · 🎯$50

Price at call : $45.11 — gap to target +11%

Today : $23.58 — gap to target +112%

🎯 on DLX : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Oct 26, 19

See the other 4 calls, newest to oldest

Buckingham Research

Oct 12, 18

■ Neutral neutral · not a buy · 🎯$56

Price at call : $50.95 — gap to target +10%

Today : $23.58 — gap to target +137%

🎯 on DLX : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Oct 12, 19

Northland Capital Markets ↗

Feb 10, 14

■ Market Perform neutral · not a buy · 🎯$50

Price at call : $46.18 — gap to target +8%

Today : $23.58 — gap to target +112%

🎯 on DLX : no call matured yet · 📊 on Industry : 50% · -11.3% (10 calls)

in progress (365j)
matures : Feb 10, 15

Feltl & Co.

Jul 24, 13

▲ Buy · 🎯$46

Price at call : $40.14 — upside +15%

Today : $23.58 — upside +95%

Expected +15% · Actual +39% · Reason (≥ +15%) : ✓ Yes

🎯 on DLX : 100% (1 call matured) · 📊 unranked overall

+39.3%

stock +39% · XLI +19%

matured Jul 24, 14

DA Davidson ↗

Apr 11, 12

▲ Buy

Actual +86% · Reason (≥ +15%) : ✓ Yes

🎯 on DLX : 100% (1 call matured) · 📊 on Industry : 43.3% · +2.7% (90 calls)

+86.1%

stock +86% · XLI +13%

matured Apr 11, 13

Frequently asked questions

Should I buy Deluxe Corporation stock?

This isn't buy advice. For Deluxe Corporation, the analyst consensus is "Hold". What matters is their past reliability on this stock: the most reliable one is right 0% of the time (2 calls tracked on Deluxe Corporation). We show the numbers — you decide.

Is Deluxe Corporation still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 1 analyst have a real record on Deluxe Corporation, the best hitting 0% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.

What has Deluxe Corporation's past performance been?

Historical returns and a "how much if I had invested" calculator: DLX performance & returns.