NOW Inc (DNOW) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026

NOW Inc · Industrials · ref. ETF XLI · 50 calls · price $16.28

What the company does: DNOW Inc. distributes pipe, valves, fittings, and pumps in the United States, Canada, and internationally.

📈 NOW Inc (DNOW) stock price

$16.28+0.5% over range

Aug 28, 25low $11.12 · high $16.87Aug 27, 26

📏 Click 2 points (left → right) to measure the change · click again to clear.

SellBuy

Buy

100% recommend buying · 3 analysts

📊 JPI status : NOW Inc has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 DNOW price target & analyst consensus — price $16.28

The price target · all analysts combined (3 targets)

Highest target · 2 firms of 3$19+16.7%

Median target · of 3 targets$19+16.7%

Lowest target · 1 firm of 3$16-1.7%

Current price$16.28

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: DA Davidson — 67% of its targets hit on this sector (90 calls tested). It aims for $19 (+17 %), call made on August 11, 2026, maturing on August 11, 2027 (17 d ago).

The 1 reliable analyst $19+17 %

The 2 other firms $17.50+7.5 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $19 median. “The 2 others” are the firms that don't pass our reliability filter on this sector.

The consensus · 3 ratings (last 6 months)

Strong Buy00%

Buy3100%

Hold00%

Sell00%

Strong Sell00%

Go deeper on the analysts

🎯 DNOW price target all

All 50 calls, one by one, with our verdict on each firm.

→ See all 50 targets, analyst by analyst

💡 The best analysts on DNOW most reliable

Their real reliability on DNOW, firm by firm: who was right, who was wrong.

→ See their reliability on DNOW

All analysts (the consensus) · vs · the best (those who've been right)

💬 A question about NOW Inc? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

📊 Returns & performance

✅ Historical analyst reliability on DNOW

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕	% right i ↕	Gain vs sector i ↕	Calls i ↕
Stephens & Co. ↗	67%	+49.6%	3
Keybanc ↗	67%	+37.1%	3
Stifel ↗	54%	+2.0%	13
Seaport Global ↗	50%	+13.6%	2

📊 What $1,000 invested in NOW Inc would be worth › open the full page

In short — $1,000 invested in NOW Inc 10 years ago would be worth $829 today, i.e. -2%/yr on average. Best year: 2022 (+49%), worst: 2017 (-46%). Price performance, excluding dividends.

If I'd invested $1,000 in NOW Inc

Investment	Worth today	Gain
1 years ago	$1,008	+1%
3 years ago	$1,033	+3%
5 years ago	$1,827	+83%

→ See NOW Inc's full return history + gain calculator

Return by year (NOW Inc)

Year	Return	$1,000 invested at year start
2026 (YTD)	-1%	$990 (-1%)
2025	+2%	$1,008 (+1%)
2024	+15%	$1,159 (+16%)

→ See NOW Inc's full return history + gain calculator

⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on NOW Inc

Loading news…

📋 All analyst calls on DNOW

DA Davidson ↗

Aug 10, 26

▲ Buy · 🎯$19

Price at call : $16.66 — upside +14%

Today : $16.28 — upside +17%

🎯 on DNOW : no call matured yet · 📊 on Industry : 43.3% · +2.7% (90 calls)

in progress (365j)
matures : Aug 10, 27

Susquehanna ↗

Aug 7, 26

▲ Positive · 🎯$19

Price at call : $16.52 — upside +15%

Today : $16.28 — upside +17%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Aug 7, 27

Freedom Broker

Jun 17, 26

▲ Buy · 🎯$16

Price at call : $13.5 — upside +19%

Today : $16.28 — upside -2%

🎯 on DNOW : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Jun 17, 27

DA Davidson ↗

Jun 16, 26

▲ Buy · 🎯$17

Price at call : $13.49 — upside +26%

Today : $16.28 — upside +4%

🎯 on DNOW : no call matured yet · 📊 on Industry : 43.3% · +2.7% (90 calls)

in progress (365j)
matures : Jun 16, 27

Stifel ↗

Feb 23, 26

▲ Buy · 🎯$16

Price at call : $11.87 — upside +35%

Today : $16.28 — upside -2%

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

in progress (365j)
matures : Feb 23, 27

Stifel ↗

Nov 24, 25

▲ Buy · 🎯$18

Price at call : $13.94 — upside +29%

Today : $16.28 — upside +11%

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

in progress (365j)
matures : Nov 24, 26

Susquehanna ↗

Nov 21, 25

▲ Positive · 🎯$16

Price at call : $13.35 — upside +20%

Today : $16.28 — upside -2%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Nov 21, 26

Stifel ↗

Jul 21, 25

▲ Buy · 🎯$18

Price at call : $14.81 — upside +22%

Today : $16.28 — upside +11%

Expected +22% · Actual -4% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-3.8%

stock -4% · XLI +19%

matured Jul 21, 26

See the other 42 calls, newest to oldest

Stifel ↗

Jun 27, 25

▲ Buy · 🎯$19

Price at call : $14.83 — upside +28%

Today : $16.28 — upside +17%

Expected +28% · Actual -12% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-11.5%

stock -12% · XLI +24%

matured Jun 27, 26

Stifel ↗

May 8, 25

▲ Buy · 🎯$17

Price at call : $14.61 — upside +16%

Today : $16.28 — upside +4%

Expected +16% · Actual -10% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-10.1%

stock -10% · XLI +29%

matured May 8, 26

Susquehanna ↗

Apr 14, 25

■ Neutral neutral · not a buy · 🎯$18

Price at call : $15.36 — gap to target +17%

Today : $16.28 — gap to target +11%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Apr 14, 26

Stifel ↗

Feb 14, 25

▲ Buy · 🎯$20

Price at call : $17.59 — upside +14%

Today : $16.28 — upside +23%

Expected +14% · Actual -8% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-8.3%

stock -8% · XLI +26%

matured Feb 14, 26

Stifel ↗

Jul 18, 24

▲ Buy · 🎯$17

Price at call : $14.21 — upside +20%

Today : $16.28 — upside +4%

Expected +20% · Actual +4% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+4.2%

stock +4% · XLI +21%

matured Jul 18, 25

Susquehanna ↗

Jul 11, 24

■ Neutral neutral · not a buy · 🎯$14

Price at call : $13.45 — gap to target +4%

Today : $16.28 — gap to target -14%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Jul 11, 25

Susquehanna ↗

May 13, 24

■ Neutral neutral · not a buy · 🎯$15

Price at call : $13.78 — gap to target +9%

Today : $16.28 — gap to target -8%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : May 13, 25

Susquehanna ↗

Apr 8, 24

■ Neutral neutral · not a buy · 🎯$16

Price at call : $15.43 — gap to target +4%

Today : $16.28 — gap to target -2%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Apr 8, 25

Stifel ↗

Mar 28, 24

▲ Buy · 🎯$18

Price at call : $15.13 — upside +19%

Today : $16.28 — upside +11%

Expected +19% · Actual +13% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+12.9%

stock +13% · XLI +5%

matured Mar 28, 25

Stifel ↗

Feb 16, 24

▲ Buy · 🎯$16

Price at call : $12.66 — upside +26%

Today : $16.28 — upside -2%

Expected +26% · Actual +39% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+38.9%

stock +39% · XLI +18%

matured Feb 15, 25

Susquehanna ↗

Feb 16, 24

■ Neutral neutral · not a buy · 🎯$13

Price at call : $12.14 — gap to target +7%

Today : $16.28 — gap to target -20%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Feb 15, 25

Susquehanna ↗

Oct 4, 23

■ Neutral neutral · not a buy · 🎯$11

Price at call : $11.48 — gap to target -4%

Today : $16.28 — gap to target -32%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Oct 3, 24

Stifel ↗

Sep 28, 23

▲ Buy · 🎯$14

Price at call : $12.3 — upside +14%

Today : $16.28 — upside -14%

Expected +14% · Actual +4% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+4.3%

stock +4% · XLI +32%

matured Sep 27, 24

Stifel ↗

Apr 17, 23

▲ Buy · 🎯$14

Price at call : $10.66 — upside +31%

Today : $16.28 — upside -14%

Expected +31% · Actual +37% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+37.1%

stock +37% · XLI +20%

matured Apr 16, 24

Susquehanna ↗

Mar 14, 23

■ Neutral neutral · not a buy · 🎯$14

Price at call : $10.31 — gap to target +36%

Today : $16.28 — gap to target -14%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Mar 13, 24

Susquehanna ↗

Feb 17, 23

■ Neutral neutral · not a buy · 🎯$14

Price at call : $13 — gap to target +8%

Today : $16.28 — gap to target -14%

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Feb 17, 24

Benchmark ↗

Jul 8, 22

▲ Buy · 🎯$13

Price at call : $10.28 — upside +26%

Today : $16.28 — upside -20%

Expected +26% · Actual +4% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 100% (1 call matured) · 📊 on Industry : 34.3% · -6.3% (102 calls)

+4.3%

stock +4% · XLI +23%

matured Jul 8, 23

Stephens & Co. ↗

Nov 4, 21

▲ Overweight · 🎯$12

Price at call : $9.07 — upside +32%

Today : $16.28 — upside -26%

Expected +32% · Actual +37% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)

+37.4%

stock +37% · XLI -10%

matured Nov 4, 22

Stifel ↗

Jul 16, 21

▲ Buy · 🎯$12

Price at call : $9.25 — upside +30%

Today : $16.28 — upside -26%

Expected +30% · Actual +5% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+4.9%

stock +5% · XLI -15%

matured Jul 16, 22

JP Morgan ↗

Feb 19, 21

▼ Underweight · 🎯$5

Price at call : $9.37 — upside -47%

Today : $16.28 — upside -69%

Expected -47% · Actual +3% · Reason (≤ −15%) : ✗ No

🎯 on DNOW : 0% (1 call matured) · 📊 on Industry : 50% · +7.3% (132 calls)

-2.7%

stock +3% · XLI +7%

matured Feb 19, 22

Cowen & Co.

Apr 14, 20

▲ Outperform · 🎯$8

Price at call : $5.6 — upside +43%

Today : $16.28 — upside -51%

Expected +43% · Actual +76% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 100% (1 call matured) · 📊 unranked overall

+75.5%

stock +76% · XLI +61%

matured Apr 14, 21

Stephens & Co. ↗

Apr 3, 20

▲ Overweight · 🎯$9

Price at call : $4.76 — upside +89%

Today : $16.28 — upside -45%

Expected +89% · Actual +116% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)

+116.4%

stock +116% · XLI +77%

matured Apr 3, 21

Keybanc ↗

Mar 20, 20

▲ Overweight · 🎯$14

Price at call : $5.78 — upside +142%

Today : $16.28 — upside -14%

Expected +142% · Actual +83% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 48.8% · +3.5% (207 calls)

+82.9%

stock +83% · XLI +87%

matured Mar 20, 21

Stephens & Co. ↗

Feb 20, 20

▲ Overweight · 🎯$12

Price at call : $9.87 — upside +22%

Today : $16.28 — upside -26%

Expected +22% · Actual -5% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 41.5% · -2.8% (82 calls)

-5.1%

stock -5% · XLI +8%

matured Feb 19, 21

Stifel ↗

Jul 15, 19

■ Hold neutral · not a buy · 🎯$14

Price at call : $12.64 — gap to target +11%

Today : $16.28 — gap to target -14%

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

in progress (365j)
matures : Jul 14, 20

Stifel ↗

Dec 19, 18

■ Hold neutral · not a buy · 🎯$13

Price at call : $10.88 — gap to target +19%

Today : $16.28 — gap to target -20%

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

in progress (365j)
matures : Dec 19, 19

Baird ↗

Nov 2, 18

■ Neutral neutral · not a buy · 🎯$16

Price at call : $15.89 — gap to target +1%

Today : $16.28 — gap to target -2%

🎯 on DNOW : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)

in progress (365j)
matures : Nov 2, 19

Stifel ↗

Aug 3, 18

▲ Buy · 🎯$19

Price at call : $17.31 — upside +10%

Today : $16.28 — upside +17%

Expected +10% · Actual -31% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-31.5%

stock -31% · XLI -3%

matured Aug 3, 19

Northcoast Research

Jul 31, 18

■ Neutral neutral · not a buy

🎯 on DNOW : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Jul 31, 19

Stifel ↗

May 3, 18

▲ Buy · 🎯$15

Price at call : $13.82 — upside +9%

Today : $16.28 — upside -8%

Expected +9% · Actual +12% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

+12.4%

stock +12% · XLI +10%

matured May 3, 19

Credit Suisse

Feb 27, 18

■ Neutral neutral · not a buy · 🎯$10

Price at call : $9.7 — gap to target +3%

Today : $16.28 — gap to target -39%

🎯 on DNOW : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Feb 27, 19

JP Morgan ↗

Feb 15, 18

■ Neutral neutral · not a buy · 🎯$11

Price at call : $9.75 — gap to target +13%

Today : $16.28 — gap to target -32%

🎯 on DNOW : 0% (1 call matured) · 📊 on Industry : 50% · +7.3% (132 calls)

in progress (365j)
matures : Feb 15, 19

Keybanc ↗

Feb 15, 18

▲ Overweight · 🎯$18

Price at call : $10.24 — upside +76%

Today : $16.28 — upside +11%

Expected +76% · Actual +47% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 48.8% · +3.5% (207 calls)

+47.5%

stock +47% · XLI -2%

matured Feb 15, 19

Seaport Global ↗

Feb 15, 18

▲ Buy

Actual +47% · Reason (≥ +15%) : ✓ Yes

🎯 on DNOW : 50% (2 calls matureds) · 📊 on Industry : 70% · +8.0% (30 calls)

+47.5%

stock +47% · XLI -2%

matured Feb 15, 19

Credit Suisse

Nov 3, 17

■ Neutral neutral · not a buy · 🎯$12

Price at call : $11.42 — gap to target +5%

Today : $16.28 — gap to target -26%

🎯 on DNOW : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Nov 3, 18

Susquehanna ↗

Nov 2, 17

■ Neutral neutral · not a buy

🎯 on DNOW : no call matured yet · 📊 on Industry : 38.9% · -9.3% (72 calls)

in progress (365j)
matures : Nov 2, 18

Baird ↗

Oct 13, 17

■ Neutral neutral · not a buy

🎯 on DNOW : no call matured yet · 📊 on Industry : 37.5% · -4.7% (136 calls)

in progress (365j)
matures : Oct 13, 18

JP Morgan ↗

Sep 12, 17

■ Neutral neutral · not a buy · 🎯$12

Price at call : $12.51 — gap to target -4%

Today : $16.28 — gap to target -26%

🎯 on DNOW : 0% (1 call matured) · 📊 on Industry : 50% · +7.3% (132 calls)

in progress (365j)
matures : Sep 12, 18

Seaport Global ↗

Jun 21, 17

■ Neutral neutral · not a buy

🎯 on DNOW : 50% (2 calls matureds) · 📊 on Industry : 70% · +8.0% (30 calls)

in progress (365j)
matures : Jun 21, 18

Stifel ↗

Jun 6, 17

▲ Buy · 🎯$21

Price at call : $18.03 — upside +16%

Today : $16.28 — upside +29%

Expected +16% · Actual -23% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 54% (13 calls matureds) · 📊 on Industry : 40.6% · +0.8% (244 calls)

-23.0%

stock -23% · XLI +12%

matured Jun 6, 18

Keybanc ↗

May 26, 17

▲ Overweight · 🎯$22

Price at call : $17.5 — upside +26%

Today : $16.28 — upside +35%

Expected +26% · Actual -19% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 67% (3 calls matureds) · 📊 on Industry : 48.8% · +3.5% (207 calls)

-18.9%

stock -19% · XLI +10%

matured May 26, 18

Seaport Global ↗

May 4, 17

▲ Buy

Actual -20% · Reason (≥ +15%) : ✗ No

🎯 on DNOW : 50% (2 calls matureds) · 📊 on Industry : 70% · +8.0% (30 calls)

-20.2%

stock -20% · XLI +9%

matured May 4, 18

Frequently asked questions

Should I buy NOW Inc stock?

This isn't buy advice. For NOW Inc, the analyst consensus is "Buy", with an average price target of $19.00 (+17% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 67% of the time (3 calls tracked on NOW Inc). We show the numbers — you decide.

Is it too late to buy NOW Inc? How high can it go?

The most bullish analyst target on NOW Inc is $19.00 (+17% above today's price); the average is $19.00. That's the upside they see. Check how reliable those analysts have actually been on NOW Inc on our site before trusting it.

Is NOW Inc still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 4 analysts have a real record on NOW Inc, the best hitting 67% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.

What has NOW Inc's past performance been?

Historical returns and a "how much if I had invested" calculator: DNOW performance & returns.