Should I buy Ford Motor Company (F) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 69% of its targets hit on this sector (477 calls tested). It aims for $17 (+22 %), call made on June 9, 2026, maturing on June 9, 2027 (80 d ago).
Firm-by-firm track record on Ford Motor Company
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| B of A Securities | 62 % | +28.1 % | 8 | $20 +43% |
| UBS | 50 % | +19.0 % | 10 | $17 +22% |
| JP Morgan | 57 % | +14.1 % | 14 | $17 +22% |
| Morgan Stanley | 43 % | +13.8 % | 28 | $14 +0% |
| Goldman Sachs | 60 % | +12.4 % | 5 | $13 -7% |
| Jefferies | 50 % | +10.2 % | 10 | $18 +25% |
| Barclays | 58 % | +5.9 % | 12 | $14 +0% |
| Citigroup | 11 % | -7.5 % | 9 | $20 +43% |
✅ Reasons to believe
- Median price target $15, i.e. +8% from the current price ($14).
- The most reliable firm on F, B of A Securities (62% hit rate, 8 scored calls), targets $20 (call made on May 29, 2026, maturing on May 29, 2027) (+43%) in its most recent call.
- 5 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
- Pays a dividend (4.4% yield) — regular income on top of potential upside.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 13 ratings, 6 are neutral and 1 is a sell.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on F
Median target $15 (+8%) · 13 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Ford Motor Company now?
We won't decide for you. The facts: 46% of analysts rate it a buy, median target $15 (+8%), and B of A Securities (most reliable on F, 62%) targets $20. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Ford Motor Company?
Not according to analysts: the median target ($15) is still +8% above the current price ($14) (most reliable on F: B of A Securities, 62%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Ford Motor Company still worth investing in?
It depends on the gap between the price ($14) and its estimated value: analysts target $15 on median (+8%), with 46% buys (most reliable on F: B of A Securities, 62%). Cross-check with their real reliability on F and the cautions above. Information, not advice.
What's the main risk in buying F?
The consensus is not unanimous: of 13 ratings, 6 are neutral and 1 is a sell.
→ Go deeper: the full Ford Motor Company profile (consensus, analyst reliability, price target, performance).