Should I buy Grocery Outlet (GO) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 58% of its targets hit on this sector (48 calls tested). It aims for $11.50 (-1.7 %), call made on August 18, 2026, maturing on August 18, 2027 (10 d ago).
Firm-by-firm track record on Grocery Outlet
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 100 % | +22.1 % | 8 | $11 -6% |
| Goldman Sachs | 50 % | +3.8 % | 10 | $9 -23% |
| Deutsche Bank | 30 % | -12.5 % | 10 | $26 +122% |
| Telsey Advisory Group | 18 % | -13.7 % | 17 | $12 +3% |
| Wells Fargo | 0 % | -25.1 % | 5 | $11 -6% |
✅ Reasons to believe
- Few solid positives from analysts right now: of 7 ratings, only 0 buys, and the median price target ($11) is -6% below the price ($12). Caution prevails.
⚠️ Reasons to hesitate
- Even the most reliable firm on GO, Morgan Stanley (100% hit rate, 8 scored calls), only targets $11 (call made on August 13, 2026, maturing on August 13, 2027) (-6%) in its most recent call, and $14 (call made on December 4, 2025, maturing on December 4, 2026) (+20%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 7 ratings, 7 are neutral.
- Limited upside: the median target is only -6% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- No dividend: your return depends only on price appreciation.
The analyst consensus on GO
Median target $11 (-6%) · 7 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Grocery Outlet now?
We won't decide for you. The facts: 0% of analysts rate it a buy, median target $11 (-6%), and Morgan Stanley (most reliable on GO, 100%) targets $11. Weigh that against valuation. This is not personalized advice.
Is it too late to invest in Grocery Outlet?
The stated upside is small: the median target ($11) sits just -6% from the price ($12) (most reliable on GO: Morgan Stanley, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Grocery Outlet still worth investing in?
It depends on the gap between the price ($12) and its estimated value: analysts target $11 on median (-6%), with 0% buys (most reliable on GO: Morgan Stanley, 100%). Cross-check with their real reliability on GO and the cautions above. Information, not advice.
What's the main risk in buying GO?
Even the most reliable firm on GO, Morgan Stanley (100% hit rate, 8 scored calls), only targets $11 (call made on August 13, 2026, maturing on August 13, 2027) (-6%) in its most recent call, and $14 (call made on December 4, 2025, maturing on December 4, 2026) (+20%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Grocery Outlet profile (consensus, analyst reliability, price target, performance).