Should I buy Hasbro (HAS) stock or is it too late?
⭐ The most reliable of them, either direction: Argus Research — 68% of its targets hit on this sector (164 calls tested). It aims for $105 (+12 %), call made on July 24, 2026, maturing on July 24, 2027 (35 d ago).
Firm-by-firm track record on Hasbro
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 92 % | +28.6 % | 12 | $123 +31% |
| Roth MKM | 67 % | +19.4 % | 6 | $82 -13% |
| Citigroup | 79 % | +12.2 % | 19 | $101 +7% |
| UBS | 60 % | +8.6 % | 5 | $110 +17% |
| Stifel | 57 % | +4.7 % | 14 | $77 -18% |
| B of A Securities | 75 % | +4.6 % | 8 | $105 +11% |
| DA Davidson | 40 % | -3.4 % | 20 | $95 +1% |
| Jefferies | 29 % | -7.2 % | 7 | $110 +17% |
✅ Reasons to believe
- 82% of analysts rate it a buy (Buy consensus, 11 ratings) — a sign of market conviction.
- Median price target $105, i.e. +11% from the current price ($94).
- The most reliable firm on HAS, JP Morgan (100% hit rate, 4 scored calls), targets $111 (call made on July 22, 2026, maturing on July 22, 2027) (+18%) in its most recent call, and $115 (call made on February 11, 2026, maturing on February 11, 2027) (+22%) in the one coming due soonest.
- 5 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
- Pays a dividend (3.4% yield) — regular income on top of potential upside.
- Reasonable valuation (P/E ~17) relative to its sector.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 11 ratings, 2 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on HAS
Median target $105 (+11%) · 11 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Hasbro now?
We won't decide for you. The facts: 82% of analysts rate it a buy, median target $105 (+11%), and JP Morgan (most reliable on HAS, 100%) targets $111. Weigh that against valuation (P/E ~17) and volatility. This is not personalized advice.
Is it too late to invest in Hasbro?
Not according to analysts: the median target ($105) is still +11% above the current price ($94) (most reliable on HAS: JP Morgan, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Hasbro still worth investing in?
It depends on the gap between the price ($94) and its estimated value: analysts target $105 on median (+11%), with 82% buys (most reliable on HAS: JP Morgan, 100%). Cross-check with their real reliability on HAS and the cautions above. Information, not advice.
What's the main risk in buying HAS?
The consensus is not unanimous: of 11 ratings, 2 are neutral.
→ Go deeper: the full Hasbro profile (consensus, analyst reliability, price target, performance).