Should I buy Hasbro (HAS) stock or is it too late?

Hasbro · Consumer Discretionary · price $96

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Argus Research — 67% of its targets hit on this sector (168 calls tested). It aims for $105 (+9.4 %), call made on July 24, 2026, maturing on July 24, 2027 (82 d ago).

The 6 reliable analysts $105+9.4 %

The 4 other firms $116+20 %

How to read it: the 6 reliable firms are not filtered by optimism — 4 aim above the price, 2 below, hence their $105 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Hasbro

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Morgan Stanley	92 %	+28.6 %	12	$123 +28%
Roth MKM	67 %	+19.4 %	6	$82 -15%
Citigroup	79 %	+12.2 %	19	$117 +22%
UBS	60 %	+8.6 %	5	$110 +15%
B of A Securities	78 %	+5.8 %	9	$105 +9%
Stifel	57 %	+4.7 %	14	$77 -20%
DA Davidson	40 %	-3.4 %	20	$95 -1%
Jefferies	29 %	-7.2 %	7	$110 +15%

In short — Should you invest in Hasbro? Is it too late, still worth it? Analysts are overwhelmingly positive (80% buy, median target $105, i.e. +9%), and the most reliable on HAS targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

80% of analysts rate it a buy (Buy consensus, 10 ratings) — a sign of market conviction.
Median price target $105, i.e. +9% from the current price ($96).
The most reliable firm on HAS, JP Morgan (100% hit rate, 4 scored calls), targets $111 (call made on July 22, 2026, maturing on July 22, 2027) (+16%) in its most recent call, and $115 (call made on February 11, 2026, maturing on February 11, 2027) (+20%) in the one coming due soonest.
Pays a dividend (3.4% yield) — regular income on top of potential upside.
Reasonable valuation (P/E ~17) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 10 ratings, 2 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on HAS

Median target $105 (+9%) · 10 ratings · Buy consensus

Strong Buy00%

Buy880%

Hold220%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Hasbro now?

We won't decide for you. The facts: 80% of analysts rate it a buy, median target $105 (+9%), and JP Morgan (most reliable on HAS, 100%) targets $111. Weigh that against valuation (P/E ~17) and volatility. This is not personalized advice.

Is it too late to invest in Hasbro?

Not according to analysts: the median target ($105) is still +9% above the current price ($96) (most reliable on HAS: JP Morgan, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Hasbro still worth investing in?

It depends on the gap between the price ($96) and its estimated value: analysts target $105 on median (+9%), with 80% buys (most reliable on HAS: JP Morgan, 100%). Cross-check with their real reliability on HAS and the cautions above. Information, not advice.

What's the main risk in buying HAS?

The consensus is not unanimous: of 10 ratings, 2 are neutral.

→ Go deeper: the full Hasbro profile (consensus, analyst reliability, price target, performance).