Should I buy Hilton Worldwide (HLT) stock or is it too late?

Hilton Worldwide · Consumer Discretionary · price $326

See the full Hilton Worldwide (HLT) profile

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Susquehanna — 70% of its targets hit on this sector (135 calls tested). It aims for $345 (+5.9 %), call made on August 12, 2026, maturing on August 12, 2027 (16 d ago).

The 8 reliable analysts $363+11 %

The 4 other firms $323-0.8 %

How to read it: the 8 reliable firms are not filtered by optimism — 8 aim above the price, 0 below, hence their $363 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Hilton Worldwide

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Morgan Stanley	92 %	+35.5 %	13	$332 +2%
Raymond James	70 %	+26.5 %	20	$300 -8%
Barclays	92 %	+25.4 %	25	$368 +13%
Baird	92 %	+20.2 %	13	$360 +11%
Goldman Sachs	80 %	+18.0 %	5	$317 -3%
B of A Securities	100 %	+27.7 %	6	—
Deutsche Bank	80 %	+14.6 %	5	—
Citigroup	44 %	-4.1 %	9	—

In short — Should you invest in Hilton Worldwide? Is it too late, still worth it? Analysts are fairly positive (62% buy, median target $353, i.e. +8%), and the most reliable on HLT targets even higher. But the valuation is stretched (P/E ~48), the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

62% of analysts rate it a buy (Buy consensus, 13 ratings) — a sign of market conviction.
Median price target $353, i.e. +8% from the current price ($326).
The most reliable firm on HLT, UBS (100% hit rate, 4 scored calls), targets $371 (call made on April 30, 2026, maturing on April 30, 2027) (+14%) in its most recent call.
5 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 13 ratings, 5 are neutral.
High valuation (P/E ~48): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
Negligible dividend (0.2% yield): your return depends mostly on price appreciation.

The analyst consensus on HLT

Median target $353 (+8%) · 13 ratings · Buy consensus

Strong Buy00%

Buy862%

Hold538%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Hilton Worldwide now?

We won't decide for you. The facts: 62% of analysts rate it a buy, median target $353 (+8%), and UBS (most reliable on HLT, 100%) targets $371. Weigh that against valuation (P/E ~48) and volatility. This is not personalized advice.

Is it too late to invest in Hilton Worldwide?

Not according to analysts: the median target ($353) is still +8% above the current price ($326) (most reliable on HLT: UBS, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Hilton Worldwide still worth investing in?

It depends on the gap between the price ($326) and its estimated value: analysts target $353 on median (+8%), with 62% buys (most reliable on HLT: UBS, 100%). Cross-check with their real reliability on HLT and the cautions above. Information, not advice.

What's the main risk in buying HLT?

The consensus is not unanimous: of 13 ratings, 5 are neutral.

→ Go deeper: the full Hilton Worldwide profile (consensus, analyst reliability, price target, performance).