Should I buy Intuit (INTU) stock or is it too late?

Intuit · Information Technology · price $301

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Truist Securities — 74% of its targets hit on this sector (207 calls tested). It aims for $300 (-0.5 %), call made on September 19, 2026, maturing on September 19, 2027 (25 d ago).

The 17 reliable analysts $380+26 %

The 4 other firms $421+40 %

How to read it: the 17 reliable firms are not filtered by optimism — 13 aim above the price, 4 below, hence their $380 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Intuit

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
UBS	100 %	+23.3 %	9	$360 +19%
Keybanc	68 %	+16.8 %	38	$450 +49%
Piper Sandler	74 %	+16.6 %	27	$290 -4%
B of A Securities	74 %	+15.3 %	23	$800 +165%
Mizuho	65 %	+15.2 %	20	$430 +43%
Jefferies	73 %	+10.7 %	15	$500 +66%
Stifel	75 %	+8.6 %	20	$300 +0%
BMO Capital	71 %	+8.4 %	14	$412 +37%

In short — Should you invest in Intuit? Is it too late, still worth it? Analysts are split (52% buy, median target $385, i.e. +28%), and the most reliable on INTU targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $385, i.e. +28% from the current price ($301).
The most reliable firm on INTU, UBS (100% hit rate, 9 scored calls), targets $360 (call made on May 21, 2026, maturing on May 21, 2027) (+19%) in its most recent call, and $440 (call made on February 27, 2026, maturing on February 27, 2027) (+46%) in the one coming due soonest.
9 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
Pays a dividend (1.7% yield), raised for 14 years — regular income on top of potential upside.
Reasonable valuation (P/E ~18) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 21 ratings, 8 are neutral and 2 are sells.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on INTU

Median target $385 (+28%) · 21 ratings · Hold consensus

Strong Buy00%

Buy1152%

Hold838%

Sell210%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Intuit now?

We won't decide for you. The facts: 52% of analysts rate it a buy, median target $385 (+28%), and UBS (most reliable on INTU, 100%) targets $360. Weigh that against valuation (P/E ~18) and volatility. This is not personalized advice.

Is it too late to invest in Intuit?

Not according to analysts: the median target ($385) is still +28% above the current price ($301) (most reliable on INTU: UBS, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Intuit still worth investing in?

It depends on the gap between the price ($301) and its estimated value: analysts target $385 on median (+28%), with 52% buys (most reliable on INTU: UBS, 100%). Cross-check with their real reliability on INTU and the cautions above. Information, not advice.

What's the main risk in buying INTU?

The consensus is not unanimous: of 21 ratings, 8 are neutral and 2 are sells.

→ Go deeper: the full Intuit profile (consensus, analyst reliability, price target, performance).