Should I buy Intuit (INTU) stock or is it too late?
⭐ The most reliable of them, either direction: Truist Securities — 74% of its targets hit on this sector (203 calls tested). It aims for $350 (+0.6 %), call made on August 4, 2026, maturing on August 4, 2027 (24 d ago).
Firm-by-firm track record on Intuit
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| UBS | 100 % | +23.3 % | 9 | $360 +3% |
| Keybanc | 68 % | +16.8 % | 38 | $450 +29% |
| Piper Sandler | 74 % | +16.6 % | 27 | $250 -28% |
| B of A Securities | 74 % | +15.3 % | 23 | $800 +130% |
| Mizuho | 65 % | +15.2 % | 20 | $430 +24% |
| RBC Capital | 64 % | +12.0 % | 11 | $500 +44% |
| Jefferies | 73 % | +10.7 % | 15 | $500 +44% |
| Stifel | 75 % | +8.6 % | 20 | $275 -21% |
✅ Reasons to believe
- Median price target $412, i.e. +18% from the current price ($348).
- The most reliable firm on INTU, UBS (100% hit rate, 9 scored calls), targets $360 (call made on May 21, 2026, maturing on May 21, 2027) (+3%) in its most recent call, and $440 (call made on February 27, 2026, maturing on February 27, 2027) (+26%) in the one coming due soonest.
- 5 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
- Pays a dividend (1.7% yield), raised for 14 years — regular income on top of potential upside.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 21 ratings, 7 are neutral and 2 are sells.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on INTU
Median target $412 (+18%) · 21 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Intuit now?
We won't decide for you. The facts: 57% of analysts rate it a buy, median target $412 (+18%), and UBS (most reliable on INTU, 100%) targets $360. Weigh that against valuation (P/E ~21) and volatility. This is not personalized advice.
Is it too late to invest in Intuit?
Not according to analysts: the median target ($412) is still +18% above the current price ($348) (most reliable on INTU: UBS, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Intuit still worth investing in?
It depends on the gap between the price ($348) and its estimated value: analysts target $412 on median (+18%), with 57% buys (most reliable on INTU: UBS, 100%). Cross-check with their real reliability on INTU and the cautions above. Information, not advice.
What's the main risk in buying INTU?
The consensus is not unanimous: of 21 ratings, 7 are neutral and 2 are sells.
→ Go deeper: the full Intuit profile (consensus, analyst reliability, price target, performance).