Should I buy Kroger (KR) stock or is it too late?

Kroger · Consumer Staples · price $61

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Guggenheim — 73% of its targets hit on this sector (78 calls tested). It aims for $66 (+8.7 %), call made on September 16, 2026, maturing on September 16, 2027 (28 d ago).

The 4 reliable analysts $68+12 %

The 4 other firms $65+7.0 %

How to read it: the 4 reliable firms are not filtered by optimism — 3 aim above the price, 1 below, hence their $68 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Kroger

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
JP Morgan	93 %	+34.8 %	14	$70 +15%
Deutsche Bank	83 %	+23.6 %	12	$67 +10%
Evercore ISI Group	75 %	+11.3 %	12	$70 +15%
Telsey Advisory Group	79 %	+10.3 %	33	$75 +23%
Citigroup	58 %	+5.4 %	12	$57 -6%
Wells Fargo	67 %	+3.2 %	9	$68 +12%
Guggenheim	62 %	+0.1 %	8	$66 +9%
Morgan Stanley	50 %	-8.9 %	10	$67 +10%

In short — Should you invest in Kroger? Is it too late, still worth it? Analysts are split (38% buy, median target $67, i.e. +9%), and the most reliable on KR targets even higher. But the valuation is stretched (P/E ~34). We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $67, i.e. +9% from the current price ($61).
The most reliable firm on KR, JP Morgan (93% hit rate, 14 scored calls), targets $70 (call made on June 11, 2026, maturing on June 11, 2027) (+15%) in its most recent call, and $73 (call made on November 26, 2025, maturing on November 26, 2026) (+20%) in the one coming due soonest.
Pays a dividend (2.5% yield) — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 8 ratings, 5 are neutral.
High valuation (P/E ~34): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on KR

Median target $67 (+9%) · 8 ratings · Hold consensus

Strong Buy00%

Buy338%

Hold563%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Kroger now?

We won't decide for you. The facts: 38% of analysts rate it a buy, median target $67 (+9%), and JP Morgan (most reliable on KR, 93%) targets $70. Weigh that against valuation (P/E ~34). This is not personalized advice.

Is it too late to invest in Kroger?

Not according to analysts: the median target ($67) is still +9% above the current price ($61) (most reliable on KR: JP Morgan, 93%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Kroger still worth investing in?

It depends on the gap between the price ($61) and its estimated value: analysts target $67 on median (+9%), with 38% buys (most reliable on KR: JP Morgan, 93%). Cross-check with their real reliability on KR and the cautions above. Information, not advice.

What's the main risk in buying KR?

The consensus is not unanimous: of 8 ratings, 5 are neutral.

→ Go deeper: the full Kroger profile (consensus, analyst reliability, price target, performance).