Should I buy Kohl's Corp. (KSS) stock or is it too late?
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
Firm-by-firm track record on Kohl's Corp.
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| B of A Securities | 77 % | +37.1 % | 13 | $14 -34% |
| Jefferies | 50 % | -1.1 % | 16 | $15 -29% |
| Baird | 33 % | -4.0 % | 12 | $20 -5% |
| Citigroup | 56 % | -5.7 % | 9 | $22 +4% |
| Morgan Stanley | 57 % | -23.3 % | 23 | $9 -57% |
| UBS | 29 % | -25.1 % | 7 | $8 -62% |
| Goldman Sachs | 33 % | -29.1 % | 9 | $13 -38% |
| JP Morgan | 29 % | -38.4 % | 7 | $17 -19% |
✅ Reasons to believe
- Few solid positives from analysts right now: of 6 ratings, only 1 buys, and the median price target ($17) is -19% below the price ($21). Caution prevails.
⚠️ Reasons to hesitate
- Even the most reliable firm on KSS, B of A Securities (77% hit rate, 13 scored calls), only targets $14 (call made on May 29, 2026, maturing on May 29, 2027) (-34%) in its most recent call, and $15 (call made on March 12, 2026, maturing on March 12, 2027) (-29%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 6 ratings, 3 are neutral and 2 are sells.
- Limited upside: the median target is only -19% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on KSS
Median target $17 (-19%) · 6 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Kohl's Corp. now?
We won't decide for you. The facts: 17% of analysts rate it a buy, median target $17 (-19%), and B of A Securities (most reliable on KSS, 77%) targets $14. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Kohl's Corp.?
The stated upside is small: the median target ($17) sits just -19% from the price ($21) (most reliable on KSS: B of A Securities, 77%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Kohl's Corp. still worth investing in?
It depends on the gap between the price ($21) and its estimated value: analysts target $17 on median (-19%), with 17% buys (most reliable on KSS: B of A Securities, 77%). Cross-check with their real reliability on KSS and the cautions above. Information, not advice.
What's the main risk in buying KSS?
Even the most reliable firm on KSS, B of A Securities (77% hit rate, 13 scored calls), only targets $14 (call made on May 29, 2026, maturing on May 29, 2027) (-34%) in its most recent call, and $15 (call made on March 12, 2026, maturing on March 12, 2027) (-29%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Kohl's Corp. profile (consensus, analyst reliability, price target, performance).