Should I buy Lithia Motors (LAD) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 61% of its targets hit on this sector (220 calls tested). It aims for $335 (+17 %), call made on October 8, 2026, maturing on October 8, 2027 (6 d ago).
Firm-by-firm track record on Lithia Motors
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 76 % | +79.5 % | 29 | $310 +8% |
| Benchmark | 50 % | +77.2 % | 6 | $475 +66% |
| JP Morgan | 71 % | +50.4 % | 17 | $320 +12% |
| Guggenheim | 67 % | +32.8 % | 12 | $380 +33% |
| B of A Securities | 57 % | -7.3 % | 14 | $417 +45% |
| Buckingham Research | 60 % | +59.4 % | 5 | — |
| Stephens & Co. | 33 % | +2.2 % | 6 | — |
| Keybanc | 38 % | -1.9 % | 8 | — |
✅ Reasons to believe
- Median price target $395, i.e. +38% from the current price ($287).
- The most reliable firm on LAD, Morgan Stanley (76% hit rate, 29 scored calls), targets $310 (call made on October 5, 2026, maturing on October 5, 2027) (+8%) in its most recent call.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 9 ratings, 4 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on LAD
Median target $395 (+38%) · 9 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Lithia Motors now?
We won't decide for you. The facts: 56% of analysts rate it a buy, median target $395 (+38%), and Morgan Stanley (most reliable on LAD, 76%) targets $310. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Lithia Motors?
Not according to analysts: the median target ($395) is still +38% above the current price ($287) (most reliable on LAD: Morgan Stanley, 76%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Lithia Motors still worth investing in?
It depends on the gap between the price ($287) and its estimated value: analysts target $395 on median (+38%), with 56% buys (most reliable on LAD: Morgan Stanley, 76%). Cross-check with their real reliability on LAD and the cautions above. Information, not advice.
What's the main risk in buying LAD?
The consensus is not unanimous: of 9 ratings, 4 are neutral.
→ Go deeper: the full Lithia Motors profile (consensus, analyst reliability, price target, performance).