Should I buy Lithia Motors (LAD) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 62% of its targets hit on this sector (213 calls tested). It aims for $440 (+19 %), call made on July 31, 2026, maturing on July 31, 2027 (28 d ago).
Firm-by-firm track record on Lithia Motors
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 76 % | +79.5 % | 29 | $230 -38% |
| Benchmark | 50 % | +77.2 % | 6 | $475 +28% |
| JP Morgan | 71 % | +50.4 % | 17 | $340 -8% |
| Guggenheim | 67 % | +32.8 % | 12 | $380 +2% |
| B of A Securities | 54 % | -8.2 % | 13 | $417 +12% |
| Buckingham Research | 60 % | +59.4 % | 5 | — |
| Stephens & Co. | 33 % | +2.2 % | 6 | — |
| Keybanc | 38 % | -1.9 % | 8 | — |
✅ Reasons to believe
- 63% of analysts rate it a buy (Buy consensus, 8 ratings) — a sign of market conviction.
- Median price target $429, i.e. +15% from the current price ($371).
⚠️ Reasons to hesitate
- Even the most reliable firm on LAD, JP Morgan (71% hit rate, 17 scored calls), only targets $340 (call made on August 4, 2026, maturing on August 4, 2027) (-8%) in its most recent call, and $350 (call made on October 14, 2025, maturing on October 14, 2026) (-6%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 8 ratings, 3 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on LAD
Median target $429 (+15%) · 8 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Lithia Motors now?
We won't decide for you. The facts: 63% of analysts rate it a buy, median target $429 (+15%), and JP Morgan (most reliable on LAD, 71%) targets $340. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Lithia Motors?
Not according to analysts: the median target ($429) is still +15% above the current price ($371) (most reliable on LAD: JP Morgan, 71%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Lithia Motors still worth investing in?
It depends on the gap between the price ($371) and its estimated value: analysts target $429 on median (+15%), with 63% buys (most reliable on LAD: JP Morgan, 71%). Cross-check with their real reliability on LAD and the cautions above. Information, not advice.
What's the main risk in buying LAD?
Even the most reliable firm on LAD, JP Morgan (71% hit rate, 17 scored calls), only targets $340 (call made on August 4, 2026, maturing on August 4, 2027) (-8%) in its most recent call, and $350 (call made on October 14, 2025, maturing on October 14, 2026) (-6%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Lithia Motors profile (consensus, analyst reliability, price target, performance).