In short —19 price targets published on Southwest Airlines over 90 days: 11 bullish, 2 bearish (58% positive), median target $55. The highest-ranked firm to weigh in is Susquehanna (rank 23, 61.9% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 19 analyst calls on LUV
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Bullish
Raymond James · Outperform · target $54 (+32% vs price that day)
Our verdict — Raymond James ranks #29 of 64 in our leaderboard: 48.1% hit rate on Southwest Airlines (27 scored calls on this stock), 19.5% average gain per call, +5 pts vs its sector.
Bullish
TD Cowen · Buy · target $48 (+18% vs price that day)
Our verdict — TD Cowen ranks #60 of 64 in our leaderboard: 61.3% hit rate across all stocks, 14% average gain per call, 0 pts vs its sector.
Bullish
JP Morgan · Overweight · target $59 (+30% vs price that day)
Our verdict — JP Morgan ranks #37 of 64 in our leaderboard: 40% hit rate on Southwest Airlines (10 scored calls on this stock), 15.8% average gain per call, +4 pts vs its sector.
Bullish
BMO Capital · Outperform · target $60 (+32% vs price that day)
Our verdict — BMO Capital ranks #43 of 64 in our leaderboard: 65.4% hit rate across all stocks, 15.1% average gain per call, +3 pts vs its sector.
Neutral
Citigroup · Neutral · target $50 (+11% vs price that day)
Our verdict — Citigroup ranks #24 of 64 in our leaderboard: 42.9% hit rate on Southwest Airlines (7 scored calls on this stock), 20.1% average gain per call, +5 pts vs its sector.
Neutral
Susquehanna · Neutral · target $55 (+11% vs price that day)
Our verdict — Susquehanna ranks #23 of 64 in our leaderboard: 50% hit rate on Southwest Airlines (4 scored calls on this stock), 24.3% average gain per call, +6 pts vs its sector.
Bullish
Morgan Stanley · Overweight · target $65 (+31% vs price that day)
Our verdict — Morgan Stanley ranks #49 of 64 in our leaderboard: 27.6% hit rate on Southwest Airlines (29 scored calls on this stock), 12.2% average gain per call, +3 pts vs its sector.
Bullish
Raymond James · Outperform · target $60 (+18% vs price that day)
Our verdict — Raymond James ranks #29 of 64 in our leaderboard: 48.1% hit rate on Southwest Airlines (27 scored calls on this stock), 19.5% average gain per call, +5 pts vs its sector.
Bearish
Goldman Sachs · Sell · target $35 (-31% vs price that day)
Our verdict — Goldman Sachs ranks #25 of 64 in our leaderboard: 66.7% hit rate on Southwest Airlines (3 scored calls on this stock), 16.6% average gain per call, +5 pts vs its sector.
Bullish
BMO Capital · Outperform · target $59 (+15% vs price that day)
Our verdict — BMO Capital ranks #43 of 64 in our leaderboard: 65.4% hit rate across all stocks, 15.1% average gain per call, +3 pts vs its sector.
Bullish
TD Cowen · Buy · target $53 (+4% vs price that day)
Our verdict — TD Cowen ranks #60 of 64 in our leaderboard: 61.3% hit rate across all stocks, 14% average gain per call, 0 pts vs its sector.
Bearish
B of A Securities · Underperform · target $45 (-10% vs price that day)
Our verdict — B of A Securities ranks #31 of 64 in our leaderboard: 40% hit rate on Southwest Airlines (5 scored calls on this stock), 17.5% average gain per call, +5 pts vs its sector.
Neutral
Wells Fargo · Equal-Weight · target $50 (-1% vs price that day)
Our verdict — Wells Fargo ranks #47 of 64 in our leaderboard: 61.8% hit rate across all stocks, 14.5% average gain per call, +3 pts vs its sector.
Neutral
Citigroup · Neutral · target $55 (+7% vs price that day)
Our verdict — Citigroup ranks #24 of 64 in our leaderboard: 42.9% hit rate on Southwest Airlines (7 scored calls on this stock), 20.1% average gain per call, +5 pts vs its sector.
Bullish
Barclays · Overweight · target $65 (+25% vs price that day)
Our verdict — Barclays ranks #52 of 64 in our leaderboard: 20% hit rate on Southwest Airlines (10 scored calls on this stock), 10.6% average gain per call, +2 pts vs its sector.
Our verdict — Evercore ISI Group ranks #41 of 64 in our leaderboard: 42.9% hit rate on Southwest Airlines (7 scored calls on this stock), 15.1% average gain per call, +4 pts vs its sector.
Our verdict — UBS ranks #27 of 64 in our leaderboard: 50% hit rate on Southwest Airlines (4 scored calls on this stock), 17% average gain per call, +5 pts vs its sector.
Neutral
Jefferies · Hold · target $44 (-6% vs price that day)
Our verdict — Jefferies ranks #30 of 64 in our leaderboard: 40% hit rate on Southwest Airlines (5 scored calls on this stock), 16.5% average gain per call, +5 pts vs its sector.
Bullish
Morgan Stanley · Overweight · target $60 (+40% vs price that day)
Our verdict — Morgan Stanley ranks #49 of 64 in our leaderboard: 27.6% hit rate on Southwest Airlines (29 scored calls on this stock), 12.2% average gain per call, +3 pts vs its sector.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about LUV right now?
Over the last 90 days, 19 price targets were published on Southwest Airlines: 11 bullish and 2 bearish (58% positive). The median target is $55. The latest call is from August 24, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 64 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering LUV is the most reliable?
Among the firms that published on Southwest Airlines in the last 90 days, our highest-ranked is Susquehanna (rank 23 of 64, 61.9% hit rate, 24.3% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about Southwest Airlines?The JPI assistant answers using our backtest data.