Should I buy Southwest Airlines (LUV) stock or is it too late?
⭐ The most reliable of them, either direction: Jefferies — 80% of its targets hit on this sector (288 calls tested). It aims for $44 (+11 %), call made on June 17, 2026, maturing on June 17, 2027 (72 d ago).
Firm-by-firm track record on Southwest Airlines
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| UBS | 71 % | +51.1 % | 7 | $61 +53% |
| B of A Securities | 44 % | +16.8 % | 9 | $45 +13% |
| Raymond James | 48 % | +6.7 % | 27 | $54 +36% |
| Barclays | 50 % | +6.2 % | 16 | $65 +63% |
| Evercore ISI Group | 43 % | +3.4 % | 7 | $52 +31% |
| Jefferies | 40 % | +1.8 % | 5 | $44 +11% |
| Citigroup | 43 % | -11.5 % | 7 | $50 +26% |
| Morgan Stanley | 26 % | -14.7 % | 31 | $65 +63% |
✅ Reasons to believe
- Median price target $50, i.e. +26% from the current price ($40).
- 7 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
⚠️ Reasons to hesitate
- Even the most reliable firm on LUV, Goldman Sachs (75% hit rate, 4 scored calls), only targets $35 (call made on July 2, 2026, maturing on July 2, 2027) (-12%) in its most recent call, and $29 (call made on January 13, 2026, maturing on January 13, 2027) (-27%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 17 ratings, 6 are neutral and 3 are sells.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on LUV
Median target $50 (+26%) · 17 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Southwest Airlines now?
We won't decide for you. The facts: 47% of analysts rate it a buy, median target $50 (+26%), and Goldman Sachs (most reliable on LUV, 75%) targets $35. Weigh that against valuation (P/E ~25). This is not personalized advice.
Is it too late to invest in Southwest Airlines?
Not according to analysts: the median target ($50) is still +26% above the current price ($40) (most reliable on LUV: Goldman Sachs, 75%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Southwest Airlines still worth investing in?
It depends on the gap between the price ($40) and its estimated value: analysts target $50 on median (+26%), with 47% buys (most reliable on LUV: Goldman Sachs, 75%). Cross-check with their real reliability on LUV and the cautions above. Information, not advice.
What's the main risk in buying LUV?
Even the most reliable firm on LUV, Goldman Sachs (75% hit rate, 4 scored calls), only targets $35 (call made on July 2, 2026, maturing on July 2, 2027) (-12%) in its most recent call, and $29 (call made on January 13, 2026, maturing on January 13, 2027) (-27%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Southwest Airlines profile (consensus, analyst reliability, price target, performance).