Should I buy Marriott International (MAR) stock or is it too late?
⭐ The most reliable of them, either direction: UBS — 68% of its targets hit on this sector (485 calls tested). It aims for $395 (+6.3 %), call made on August 21, 2026, maturing on August 21, 2027 (54 d ago).
Firm-by-firm track record on Marriott International
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Morgan Stanley | 88 % | +31.7 % | 16 | $384 +3% |
| Barclays | 88 % | +28.4 % | 8 | $348 -6% |
| Wells Fargo | 88 % | +26.3 % | 8 | $425 +14% |
| Goldman Sachs | 80 % | +19.9 % | 5 | $398 +7% |
| Evercore ISI Group | 71 % | +17.2 % | 7 | $400 +8% |
| Jefferies | 60 % | +6.3 % | 5 | $415 +12% |
| Nomura | 88 % | +41.5 % | 8 | — |
| Raymond James | 100 % | +25.6 % | 5 | — |
✅ Reasons to believe
- Few solid positives from analysts right now: of 17 ratings, only 7 buys, and the median price target ($393) is barely above the price (+6%, at $372). Caution prevails.
⚠️ Reasons to hesitate
- Even the most reliable firm on MAR, Macquarie (100% hit rate, 2 scored calls), only targets $365 (call made on August 5, 2026, maturing on August 5, 2027) (-2%) in its most recent call, and $340 (call made on February 11, 2026, maturing on February 11, 2027) (-8%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 17 ratings, 10 are neutral.
- Limited upside: the median target is only +6% from the current price.
- High valuation (P/E ~39): strong growth is already "priced in", leaving little room for error.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
The analyst consensus on MAR
Median target $393 (+6%) · 17 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Marriott International now?
We won't decide for you. The facts: 41% of analysts rate it a buy, median target $393 (+6%), and Macquarie (most reliable on MAR, 100%) targets $365. Weigh that against valuation (P/E ~39) and volatility. This is not personalized advice.
Is it too late to invest in Marriott International?
Not according to analysts: the median target ($393) is still +6% above the current price ($372) (most reliable on MAR: Macquarie, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Marriott International still worth investing in?
It depends on the gap between the price ($372) and its estimated value: analysts target $393 on median (+6%), with 41% buys (most reliable on MAR: Macquarie, 100%). Cross-check with their real reliability on MAR and the cautions above. Information, not advice.
What's the main risk in buying MAR?
Even the most reliable firm on MAR, Macquarie (100% hit rate, 2 scored calls), only targets $365 (call made on August 5, 2026, maturing on August 5, 2027) (-2%) in its most recent call, and $340 (call made on February 11, 2026, maturing on February 11, 2027) (-8%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Marriott International profile (consensus, analyst reliability, price target, performance).