Should I buy Mattel (MAT) stock or is it too late?
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
Firm-by-firm track record on Mattel
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| DA Davidson | 76 % | +7.3 % | 21 | $18 +21% |
| Goldman Sachs | 56 % | +4.1 % | 9 | $12 -20% |
| UBS | 40 % | -1.2 % | 5 | $30 +101% |
| BMO Capital | 44 % | -1.8 % | 9 | $27 +81% |
| Citigroup | 15 % | -13.1 % | 13 | $15 +1% |
| Keybanc | 100 % | +44.5 % | 6 | — |
✅ Reasons to believe
- The most reliable firm on MAT, Jefferies (100% hit rate, 4 scored calls), targets $19 (call made on February 11, 2026, maturing on February 11, 2027) (+27%) in its most recent call.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 6 ratings, 2 are neutral and 2 are sells.
- Limited upside: the median target is only +1% from the current price.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- Volatile stock: sharp swings — including steep drops — are part of its profile.
- No dividend: your return depends only on price appreciation.
The analyst consensus on MAT
Median target $15 (+1%) · 6 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Mattel now?
We won't decide for you. The facts: 33% of analysts rate it a buy, median target $15 (+1%), and Jefferies (most reliable on MAT, 100%) targets $19. Weigh that against valuation and volatility. This is not personalized advice.
Is it too late to invest in Mattel?
The stated upside is small: the median target ($15) sits just +1% from the price ($15) (most reliable on MAT: Jefferies, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Mattel still worth investing in?
It depends on the gap between the price ($15) and its estimated value: analysts target $15 on median (+1%), with 33% buys (most reliable on MAT: Jefferies, 100%). Cross-check with their real reliability on MAT and the cautions above. Information, not advice.
What's the main risk in buying MAT?
The consensus is not unanimous: of 6 ratings, 2 are neutral and 2 are sells.
→ Go deeper: the full Mattel profile (consensus, analyst reliability, price target, performance).