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Morningstar, Inc. (MORN) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
Morningstar, Inc. · Financials · ref. ETF XLF · 18 calls · price $204.37
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What the company does: Morningstar, Inc. provides independent investment insights for investors in the United States, Asia, Australia, Canada, Continental Europe, the United Kingdom, and internationally.

📈 Morningstar, Inc. (MORN) stock price

$204.37-9.2% over range
Oct 14, 25low $141.84 · high $225.07Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 2 analysts
📊 JPI status : Morningstar, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 MORN price target & analyst consensus — price $204

The price target · all analysts combined (1 targets)
Highest target · 1 firm of 1$260+27.2%
Median target · of 1 targets$260+27.2%
Lowest target · 1 firm of 1$260+27.2%
Current price$204.37
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 2 ratings (last 6 months)
Strong Buy00%
Buy2100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Morningstar, Inc.? The JPI assistant answers using our backtest data.

💰 Morningstar, Inc. dividend: yield, history & growth › open the full page

1.18%annual yield
That's ~$1.91 per share per year.

📈 Morningstar, Inc. fundamentals: valuation, margins & growth › open the full page

P/E 19.4Net margin 16.4 %Revenue growth +9.6 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 4 %
2023
Rev +9%Profit +100%
2024
Rev +12%Profit +162%
2025
Rev +7%Profit +1%

🔎 Detailed analyses

✅ Historical analyst reliability on MORN

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
BMO Capital ↗ 0% -30.7% 6

📊 What $1,000 invested in Morningstar, Inc. would be worth › open the full page

In short — $1,000 invested in Morningstar, Inc. 10 years ago would be worth $1,940 today, i.e. +7%/yr on average. Best year: 2020 (+53%), worst: 2022 (-37%). Price performance, excluding dividends.

If I'd invested $1,000 in Morningstar, Inc.

InvestmentWorth todayGain
1 years ago$463-54%
3 years ago$720-28%
5 years ago$674-33%
→ See Morningstar, Inc.'s full return history + gain calculator

Return by year (Morningstar, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)-28%$718 (-28%)
2025-35%$463 (-54%)
2024+18%$545 (-45%)
→ See Morningstar, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Morningstar, Inc.

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📋 All analyst calls on MORN

BMO Capital ↗
Oct 13, 26
▲ Outperform · 🎯$237
Today : $204.37 — upside +16%
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
in progress (365j)
matures : Oct 13, 27
UBS ↗
Jul 7, 26
▲ Buy · 🎯$260
Price at call : $170.96 — upside +52%
Today : $204.37 — upside +27%
🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.4% · -0.4% (119 calls)
in progress (365j)
matures : Jul 7, 27
BMO Capital ↗
Feb 17, 26
▲ Outperform · 🎯$193
Price at call : $162.75 — upside +19%
Today : $204.37 — upside -6%
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
in progress (365j)
matures : Feb 17, 27
UBS ↗
Oct 30, 25
▲ Buy · 🎯$320
Price at call : $212.3 — upside +51%
Today : $204.37 — upside +57%
🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.4% · -0.4% (119 calls)
in progress (365j)
matures : Oct 30, 26
BMO Capital ↗
Aug 1, 25
▲ Outperform · 🎯$325
Price at call : $270.4 — upside +20%
Today : $204.37 — upside +59%
Expected +20% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-26.4%
stock -26% · XLF +11%
matured Aug 1, 26
BMO Capital ↗
Jul 21, 25
▲ Outperform · 🎯$343
Price at call : $277.04 — upside +24%
Today : $204.37 — upside +68%
Expected +24% · Actual -40% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-39.8%
stock -40% · XLF +6%
matured Jul 21, 26
BMO Capital ↗
May 12, 25
▲ Outperform · 🎯$355
Price at call : $307.49 — upside +15%
Today : $204.37 — upside +74%
Expected +15% · Actual -46% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-45.9%
stock -46% · XLF -0%
matured May 12, 26
BMO Capital ↗
Mar 3, 25
▲ Outperform · 🎯$370
Price at call : $307 — upside +21%
Today : $204.37 — upside +81%
Expected +21% · Actual -41% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-40.6%
stock -41% · XLF -1%
matured Mar 3, 26
See the other 10 calls, newest to oldest
■ Neutral neutral · not a buy · 🎯$340
Price at call : $334.09 — gap to target +2%
Today : $204.37 — gap to target +66%
🎯 on MORN : 100% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Oct 9, 25
UBS ↗
Oct 8, 24
▲ Buy · 🎯$390
Price at call : $335.31 — upside +16%
Today : $204.37 — upside +91%
Expected +16% · Actual -32% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.4% · -0.4% (119 calls)
-32.3%
stock -32% · XLF +17%
matured Oct 8, 25
BMO Capital ↗
Aug 28, 24
▲ Outperform · 🎯$352
Price at call : $311.6 — upside +13%
Today : $204.37 — upside +72%
Expected +13% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-15.8%
stock -16% · XLF +19%
matured Aug 28, 25
BMO Capital ↗
Aug 12, 24
▲ Outperform · 🎯$352
Price at call : $305.47 — upside +15%
Today : $204.37 — upside +72%
Expected +15% · Actual -15% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 19% · -13.3% (58 calls)
-15.4%
stock -15% · XLF +24%
matured Aug 12, 25
▲ Buy · 🎯$320
Price at call : $251.32 — upside +27%
Today : $204.37 — upside +57%
Expected +27% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on MORN : 100% (1 call matured) · 📊 unranked overall
+32.6%
stock +33% · XLF +47%
matured Oct 29, 24
■ Neutral neutral · not a buy
🎯 on MORN : 100% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Jan 11, 24
▲ Buy
Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on MORN : 100% (1 call matured) · 📊 unranked overall
+11.6%
stock +12% · XLF +5%
matured Sep 20, 23
■ Market Perform neutral · not a buy · 🎯$75
Price at call : $75.75 — gap to target -1%
Today : $204.37 — gap to target -63%
🎯 on MORN : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Apr 22, 16
■ Market Perform neutral · not a buy · 🎯$73
Price at call : $76.08 — gap to target -4%
Today : $204.37 — gap to target -64%
🎯 on MORN : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Feb 12, 16
■ Market Perform neutral · not a buy · 🎯$91
Price at call : $80.4 — gap to target +13%
Today : $204.37 — gap to target -55%
🎯 on MORN : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Nov 6, 14

Frequently asked questions

Should I buy Morningstar, Inc. stock?

This isn't buy advice. For Morningstar, Inc., the analyst consensus is "Buy", with an average price target of $260 (+27% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 0% of the time (6 calls tracked on Morningstar, Inc.). We show the numbers — you decide.

Is it too late to buy Morningstar, Inc.? How high can it go?

The most bullish analyst target on Morningstar, Inc. is $260 (+27% above today's price); the average is $260. That's the upside they see. Check how reliable those analysts have actually been on Morningstar, Inc. on our site before trusting it.

Is Morningstar, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 1 analyst have a real record on Morningstar, Inc., the best hitting 0% over 6 calls. Current consensus: "Buy". Make your call on data, not noise.

What has Morningstar, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: MORN performance & returns.

Does Morningstar, Inc. pay a dividend?

Yield, consistency and growth history of the dividend: MORN's dividend.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)