Morningstar, Inc. (MORN) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026

Morningstar, Inc. · Financials · ref. ETF XLF · 17 calls · price $218.81

What the company does: Morningstar, Inc. provides independent investment insights for investors in the United States, Asia, Australia, Canada, Continental Europe, the United Kingdom, and internationally.

📈 Morningstar, Inc. (MORN) stock price

$218.81-16.2% over range

Aug 28, 25low $141.84 · high $262.42Aug 27, 26

📏 Click 2 points (left → right) to measure the change · click again to clear.

SellBuy

Buy

100% recommend buying · 1 analysts

📊 JPI status : Morningstar, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 MORN price target & analyst consensus — price $219

The price target · all analysts combined (1 targets)

Highest target · 1 firm of 1$260+18.8%

Median target · of 1 targets$260+18.8%

Lowest target · 1 firm of 1$260+18.8%

Current price$218.81

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 59% of its targets hit on this sector (118 calls tested). It aims for $260 (+19 %), call made on July 8, 2026, maturing on July 8, 2027 (51 d ago).

The 1 reliable analyst $260+19 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $260 median.

The consensus · 1 ratings (last 6 months)

Strong Buy00%

Buy1100%

Hold00%

Sell00%

Strong Sell00%

Go deeper on the analysts

🎯 MORN price target all

All 17 calls, one by one, with our verdict on each firm.

→ See all 17 targets, analyst by analyst

💡 The best analysts on MORN most reliable

Their real reliability on MORN, firm by firm: who was right, who was wrong.

→ See their reliability on MORN

All analysts (the consensus) · vs · the best (those who've been right)

💬 A question about Morningstar, Inc.? The JPI assistant answers using our backtest data.

💰 Morningstar, Inc. dividend: yield, history & growth › open the full page

1.18%annual yield

That's ~$1.91 per share per year.

📈 Morningstar, Inc. fundamentals: valuation, margins & growth › open the full page

P/E 20.2Net margin 16.4 %Revenue growth +9.6 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details

2022

marg. 4 %

2023

Rev +9%Profit +100%

2024

Rev +12%Profit +162%

2025

Rev +7%Profit +1%

🏛️ Morningstar, Inc. insider buying: who's buying and how much › open the full page

1 insider bought1 buys / 6 mo $187k

🔎 Detailed analyses

📊 Returns & performance 💰 Dividend 📈 Fundamentals 🏛️ Insider buying 📉 Will MORN recover?

✅ Historical analyst reliability on MORN

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕	% right i ↕	Gain vs sector i ↕	Calls i ↕
BMO Capital ↗	0%	-30.7%	6

📊 What $1,000 invested in Morningstar, Inc. would be worth › open the full page

In short — $1,000 invested in Morningstar, Inc. 10 years ago would be worth $1,940 today, i.e. +7%/yr on average. Best year: 2020 (+53%), worst: 2022 (-37%). Price performance, excluding dividends.

If I'd invested $1,000 in Morningstar, Inc.

Investment	Worth today	Gain
1 years ago	$463	-54%
3 years ago	$720	-28%
5 years ago	$674	-33%

→ See Morningstar, Inc.'s full return history + gain calculator

Return by year (Morningstar, Inc.)

Year	Return	$1,000 invested at year start
2026 (YTD)	-28%	$718 (-28%)
2025	-35%	$463 (-54%)
2024	+18%	$545 (-45%)

→ See Morningstar, Inc.'s full return history + gain calculator

⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Morningstar, Inc.

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📋 All analyst calls on MORN

UBS ↗

Jul 7, 26

▲ Buy · 🎯$260

Price at call : $170.96 — upside +52%

Today : $218.81 — upside +19%

🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.8% · +0.3% (118 calls)

in progress (365j)
matures : Jul 7, 27

BMO Capital ↗

Feb 17, 26

▲ Outperform · 🎯$193

Price at call : $162.75 — upside +19%

Today : $218.81 — upside -12%

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

in progress (365j)
matures : Feb 17, 27

UBS ↗

Oct 30, 25

▲ Buy · 🎯$320

Price at call : $212.3 — upside +51%

Today : $218.81 — upside +46%

🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.8% · +0.3% (118 calls)

in progress (365j)
matures : Oct 30, 26

BMO Capital ↗

Aug 1, 25

▲ Outperform · 🎯$325

Price at call : $270.4 — upside +20%

Today : $218.81 — upside +49%

Expected +20% · Actual -26% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-26.4%

stock -26% · XLF +11%

matured Aug 1, 26

BMO Capital ↗

Jul 21, 25

▲ Outperform · 🎯$343

Price at call : $277.04 — upside +24%

Today : $218.81 — upside +57%

Expected +24% · Actual -40% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-39.8%

stock -40% · XLF +6%

matured Jul 21, 26

BMO Capital ↗

May 12, 25

▲ Outperform · 🎯$355

Price at call : $307.49 — upside +15%

Today : $218.81 — upside +62%

Expected +15% · Actual -46% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-45.9%

stock -46% · XLF -0%

matured May 12, 26

BMO Capital ↗

Mar 3, 25

▲ Outperform · 🎯$370

Price at call : $307 — upside +21%

Today : $218.81 — upside +69%

Expected +21% · Actual -41% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-40.6%

stock -41% · XLF -1%

matured Mar 3, 26

Redburn Atlantic

Oct 9, 24

■ Neutral neutral · not a buy · 🎯$340

Price at call : $334.09 — gap to target +2%

Today : $218.81 — gap to target +55%

🎯 on MORN : 100% (1 call matured) · 📊 unranked overall

in progress (365j)
matures : Oct 9, 25

See the other 9 calls, newest to oldest

UBS ↗

Oct 8, 24

▲ Buy · 🎯$390

Price at call : $335.31 — upside +16%

Today : $218.81 — upside +78%

Expected +16% · Actual -32% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (1 call matured) · 📊 on Finance : 50.8% · +0.3% (118 calls)

-32.3%

stock -32% · XLF +17%

matured Oct 8, 25

BMO Capital ↗

Aug 28, 24

▲ Outperform · 🎯$352

Price at call : $311.6 — upside +13%

Today : $218.81 — upside +61%

Expected +13% · Actual -16% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-15.8%

stock -16% · XLF +19%

matured Aug 28, 25

BMO Capital ↗

Aug 12, 24

▲ Outperform · 🎯$352

Price at call : $305.47 — upside +15%

Today : $218.81 — upside +61%

Expected +15% · Actual -15% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 0% (6 calls matureds) · 📊 on Finance : 20.4% · -12.2% (54 calls)

-15.4%

stock -15% · XLF +24%

matured Aug 12, 25

Redburn Atlantic

Oct 30, 23

▲ Buy · 🎯$320

Price at call : $251.32 — upside +27%

Today : $218.81 — upside +46%

Expected +27% · Actual +33% · Reason (≥ +15%) : ✓ Yes

🎯 on MORN : 100% (1 call matured) · 📊 unranked overall

+32.6%

stock +33% · XLF +47%

matured Oct 29, 24

Redburn Partners

Jan 11, 23

■ Neutral neutral · not a buy

🎯 on MORN : 100% (1 call matured) · 📊 unranked overall

in progress (365j)
matures : Jan 11, 24

Redburn Partners

Sep 20, 22

▲ Buy

Actual +12% · Reason (≥ +15%) : ✗ No

🎯 on MORN : 100% (1 call matured) · 📊 unranked overall

+11.6%

stock +12% · XLF +5%

matured Sep 20, 23

Keefe, Bruyette & Woods ↗

Apr 23, 15

■ Market Perform neutral · not a buy · 🎯$75

Price at call : $75.75 — gap to target -1%

Today : $218.81 — gap to target -66%

🎯 on MORN : no call matured yet · 📊 on Finance : 46.6% · -0.7% (279 calls)

in progress (365j)
matures : Apr 22, 16

Keefe, Bruyette & Woods ↗

Feb 12, 15

■ Market Perform neutral · not a buy · 🎯$73

Price at call : $76.08 — gap to target -4%

Today : $218.81 — gap to target -67%

🎯 on MORN : no call matured yet · 📊 on Finance : 46.6% · -0.7% (279 calls)

in progress (365j)
matures : Feb 12, 16

Keefe, Bruyette & Woods ↗

Nov 6, 13

■ Market Perform neutral · not a buy · 🎯$91

Price at call : $80.4 — gap to target +13%

Today : $218.81 — gap to target -58%

🎯 on MORN : no call matured yet · 📊 on Finance : 46.6% · -0.7% (279 calls)

in progress (365j)
matures : Nov 6, 14

Frequently asked questions

Should I buy Morningstar, Inc. stock?

This isn't buy advice. For Morningstar, Inc., the analyst consensus is "Buy", with an average price target of $260 (+19% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 0% of the time (6 calls tracked on Morningstar, Inc.). We show the numbers — you decide.

Is it too late to buy Morningstar, Inc.? How high can it go?

The most bullish analyst target on Morningstar, Inc. is $260 (+19% above today's price); the average is $260. That's the upside they see. Check how reliable those analysts have actually been on Morningstar, Inc. on our site before trusting it.

Is Morningstar, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 1 analyst have a real record on Morningstar, Inc., the best hitting 0% over 6 calls. Current consensus: "Buy". Make your call on data, not noise.

Will Morningstar, Inc. stock recover (go back up)?

It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will MORN stock recover (go back up)?

What has Morningstar, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: MORN performance & returns.

Does Morningstar, Inc. pay a dividend?

Yield, consistency and growth history of the dividend: MORN's dividend.

Are insiders buying MORN stock?

Executives' and large holders' buys and sells, decoded: insider buying on MORN.