Should I buy Netflix (NFLX) stock or is it too late?

Netflix · Communication Services · price $80

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: TD Cowen — 76% of its targets hit on this sector (42 calls tested). It aims for $100 (+25 %), call made on July 18, 2026, maturing on July 18, 2027 (41 d ago).

The 19 reliable analysts $90+13 %

The 3 other firms $115+44 %

How to read it: the 19 reliable firms are not filtered by optimism — 16 aim above the price, 3 below, hence their $90 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Netflix

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Loop Capital	100 %	+61.6 %	13	$135 +69%
Evercore ISI Group	81 %	+45.4 %	16	$100 +25%
TD Cowen	80 %	+45.1 %	5	$100 +25%
Citigroup	67 %	+44.3 %	9	$100 +25%
Guggenheim	88 %	+43.4 %	17	$75 -6%
Oppenheimer	83 %	+42.3 %	30	$85 +6%
JP Morgan	82 %	+35.7 %	33	$85 +6%
UBS	70 %	+32.1 %	27	$115 +44%

In short — Should you invest in Netflix? Is it too late, still worth it? Analysts are fairly positive (74% buy, median target $91, i.e. +14%), and the most reliable on NFLX targets even higher. But the stock is volatile, it pays virtually no dividend. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

74% of analysts rate it a buy (Buy consensus, 23 ratings) — a sign of market conviction.
Median price target $91, i.e. +14% from the current price ($80).
The most reliable firm on NFLX, Loop Capital (100% hit rate, 13 scored calls), targets $135 (call made on September 17, 2025, maturing on September 17, 2026) (+69%) in its most recent call.
13 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 23 ratings, 6 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.
No dividend: your return depends only on price appreciation.

The analyst consensus on NFLX

Median target $91 (+14%) · 23 ratings · Buy consensus

Strong Buy00%

Buy1774%

Hold626%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Netflix now?

We won't decide for you. The facts: 74% of analysts rate it a buy, median target $91 (+14%), and Loop Capital (most reliable on NFLX, 100%) targets $135. Weigh that against valuation (P/E ~26) and volatility. This is not personalized advice.

Is it too late to invest in Netflix?

Not according to analysts: the median target ($91) is still +14% above the current price ($80) (most reliable on NFLX: Loop Capital, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Netflix still worth investing in?

It depends on the gap between the price ($80) and its estimated value: analysts target $91 on median (+14%), with 74% buys (most reliable on NFLX: Loop Capital, 100%). Cross-check with their real reliability on NFLX and the cautions above. Information, not advice.

What's the main risk in buying NFLX?

The consensus is not unanimous: of 23 ratings, 6 are neutral.

→ Go deeper: the full Netflix profile (consensus, analyst reliability, price target, performance).