Should I buy Nike, Inc. (NKE) stock or is it too late?

Nike, Inc. · Consumer Discretionary · price $38

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 69% of its targets hit on this sector (477 calls tested). It aims for $48 (+25 %), call made on July 2, 2026, maturing on July 2, 2027 (57 d ago).

The 19 reliable analysts $47+22 %

The 3 other firms $48+25 %

How to read it: the 19 reliable firms are not filtered by optimism — 19 aim above the price, 0 below, hence their $47 median. “The 3 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Nike, Inc.

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
HSBC	100 %	+15.8 %	5	$48 +25%
UBS	68 %	+15.8 %	25	$48 +25%
Citigroup	58 %	+12.4 %	19	$45 +17%
BTIG	60 %	+11.5 %	5	$55 +43%
Stifel	50 %	+5.2 %	32	$45 +17%
Morgan Stanley	48 %	+4.3 %	42	$114 +197%
Argus Research	62 %	+3.3 %	8	$85 +121%
Barclays	46 %	+3.2 %	13	$52 +35%

In short — Should you invest in Nike, Inc.? Is it too late, still worth it? Analysts are split (35% buy, median target $47, i.e. +22%), and the most reliable on NKE targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $47, i.e. +22% from the current price ($38).
The most reliable firm on NKE, HSBC (100% hit rate, 5 scored calls), targets $48 (call made on April 13, 2026, maturing on April 13, 2027) (+25%) in its most recent call.
7 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
Pays a dividend (3.8% yield), raised for 9 years — regular income on top of potential upside.
Reasonable valuation (P/E ~18) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 23 ratings, 13 are neutral and 2 are sells.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on NKE

Median target $47 (+22%) · 23 ratings · Hold consensus

Strong Buy00%

Buy835%

Hold1357%

Sell29%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Nike, Inc. now?

We won't decide for you. The facts: 35% of analysts rate it a buy, median target $47 (+22%), and HSBC (most reliable on NKE, 100%) targets $48. Weigh that against valuation (P/E ~18) and volatility. This is not personalized advice.

Is it too late to invest in Nike, Inc.?

Not according to analysts: the median target ($47) is still +22% above the current price ($38) (most reliable on NKE: HSBC, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Nike, Inc. still worth investing in?

It depends on the gap between the price ($38) and its estimated value: analysts target $47 on median (+22%), with 35% buys (most reliable on NKE: HSBC, 100%). Cross-check with their real reliability on NKE and the cautions above. Information, not advice.

What's the main risk in buying NKE?

The consensus is not unanimous: of 23 ratings, 13 are neutral and 2 are sells.

→ Go deeper: the full Nike, Inc. profile (consensus, analyst reliability, price target, performance).