Should I buy Pebblebrook Hotel Trust (PEB) stock or is it too late?
⭐ The most reliable of them, either direction: Stifel — 57% of its targets hit on this sector (54 calls tested). It aims for $21.25 (+16 %), call made on July 31, 2026, maturing on July 31, 2027 (28 d ago).
Firm-by-firm track record on Pebblebrook Hotel Trust
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Stifel | 40 % | +2.6 % | 10 | $21 +16% |
| Morgan Stanley | 62 % | +2.0 % | 8 | $13 -29% |
| Barclays | 44 % | -1.8 % | 9 | $15 -18% |
| Credit Suisse | 67 % | -4.3 % | 6 | — |
| Raymond James | 20 % | -19.8 % | 5 | — |
✅ Reasons to believe
- Median price target $20, i.e. +8% from the current price ($18).
⚠️ Reasons to hesitate
- Even the most reliable firm on PEB, Morgan Stanley (62% hit rate, 8 scored calls), only targets $13 (call made on July 17, 2026, maturing on July 17, 2027) (-29%) in its most recent call, and $10 (call made on April 10, 2026, maturing on April 10, 2027) (-45%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 10 ratings, 6 are neutral and 2 are sells.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- No dividend: your return depends only on price appreciation.
The analyst consensus on PEB
Median target $20 (+8%) · 10 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Pebblebrook Hotel Trust now?
We won't decide for you. The facts: 20% of analysts rate it a buy, median target $20 (+8%), and Morgan Stanley (most reliable on PEB, 62%) targets $13. Weigh that against valuation. This is not personalized advice.
Is it too late to invest in Pebblebrook Hotel Trust?
Not according to analysts: the median target ($20) is still +8% above the current price ($18) (most reliable on PEB: Morgan Stanley, 62%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Pebblebrook Hotel Trust still worth investing in?
It depends on the gap between the price ($18) and its estimated value: analysts target $20 on median (+8%), with 20% buys (most reliable on PEB: Morgan Stanley, 62%). Cross-check with their real reliability on PEB and the cautions above. Information, not advice.
What's the main risk in buying PEB?
Even the most reliable firm on PEB, Morgan Stanley (62% hit rate, 8 scored calls), only targets $13 (call made on July 17, 2026, maturing on July 17, 2027) (-29%) in its most recent call, and $10 (call made on April 10, 2026, maturing on April 10, 2027) (-45%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Pebblebrook Hotel Trust profile (consensus, analyst reliability, price target, performance).