Should I buy PepsiCo (PEP) stock or is it too late?

PepsiCo · Consumer Staples · price $127

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Evercore ISI Group — 69% of its targets hit on this sector (129 calls tested). It aims for $135 (+6.0 %), call made on October 1, 2026, maturing on October 1, 2027 (13 d ago).

The 7 reliable analysts $137+7.6 %

The 8 other firms $148+16 %

How to read it: the 7 reliable firms are not filtered by optimism — 7 aim above the price, 0 below, hence their $137 median. “The 8 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on PepsiCo

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Morgan Stanley	68 %	+7.8 %	19	$160 +26%
UBS	62 %	+6.4 %	8	$145 +14%
JP Morgan	88 %	+5.0 %	8	$137 +8%
Deutsche Bank	67 %	+3.6 %	9	$138 +8%
Citigroup	57 %	+3.4 %	7	$135 +6%
Barclays	43 %	-2.9 %	28	$126 -1%
Jefferies	38 %	-4.3 %	13	$152 +19%
Credit Suisse	71 %	+4.5 %	7	—

In short — Should you invest in PepsiCo? Is it too late, still worth it? Analysts are split (20% buy, median target $140, i.e. +10%), and the most reliable on PEP targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $140, i.e. +10% from the current price ($127).
The most reliable firm on PEP, Evercore ISI Group (100% hit rate, 2 scored calls), targets $135 (call made on September 30, 2026, maturing on September 30, 2027) (+6%) in its most recent call, and $170 (call made on April 17, 2026, maturing on April 17, 2027) (+34%) in the one coming due soonest.
Pays a dividend (4.1% yield), raised for 28 years — regular income on top of potential upside.
Reasonable valuation (P/E ~16) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 15 ratings, 12 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on PEP

Median target $140 (+10%) · 15 ratings · Hold consensus

Strong Buy00%

Buy320%

Hold1280%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in PepsiCo now?

We won't decide for you. The facts: 20% of analysts rate it a buy, median target $140 (+10%), and Evercore ISI Group (most reliable on PEP, 100%) targets $135. Weigh that against valuation (P/E ~16). This is not personalized advice.

Is it too late to invest in PepsiCo?

Not according to analysts: the median target ($140) is still +10% above the current price ($127) (most reliable on PEP: Evercore ISI Group, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is PepsiCo still worth investing in?

It depends on the gap between the price ($127) and its estimated value: analysts target $140 on median (+10%), with 20% buys (most reliable on PEP: Evercore ISI Group, 100%). Cross-check with their real reliability on PEP and the cautions above. Information, not advice.

What's the main risk in buying PEP?

The consensus is not unanimous: of 15 ratings, 12 are neutral.

→ Go deeper: the full PepsiCo profile (consensus, analyst reliability, price target, performance).