Are Roku, Inc.'s executives buying their own shares?

Roku, Inc. · Communication Services · ref. ETF XLC · price $156.25
Logo Roku, Inc.See the full Roku, Inc. (ROKU) profile
In short — no: over the last 6 months, no open-market insider purchase was reported to the SEC for Roku, Inc.. That's common for large caps (executives get shares as pay and tend to sell) — selling isn't a bearish signal. As soon as a buy is filed, it will appear here.

Wondering if insiders are buying Roku, Inc.? We only count open-market buys (SEC Form 4). Below, what that means and why it's common — without being negative for the stock.

📈 1-year price
$156.25+60.2% over range
Aug 28, 25low $82.93 · high $159.76Aug 27, 26
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24% recommend buying · 21 analysts

No recent insider buying on Roku, Inc.

Over the last 6 months, no officer or 10%+ holder of Roku, Inc. disclosed an open-market buy (Form 4). Three things to know:
It's common: most large-cap executives are already heavily exposed (shares received as pay) and don't add to it.
Selling ≠ bearish: sales are often for diversification or taxes, not a bet against the company.
We only count real buys (their own money) — not option exercises or grants.
⚠️ Based on Form 4 filings with the SEC, refreshed daily. “No buys” = no open-market purchase filed, not an opinion on the stock.

Frequently asked questions

Do Roku, Inc.'s executives buy their own shares?

Over the last ~6 months, no open-market insider purchase was reported to the SEC for Roku, Inc.. This is common for large caps: executives mostly receive shares as compensation and sell them (diversification, taxes). Selling isn't a bearish signal.

ROKU insider buying: why is there nothing to show?

We only count open-market buys (buying with one's own money, Form 4). Option exercises, grants and sales don't count. Many executives never buy directly — hence no data, which isn't negative for ROKU.

Would an insider buy be a good signal for ROKU?

It would show confidence, but it's not a guarantee: our backtests show no reliable performance edge from following insider buys. Cross-check with fundamentals and analyst views.

Where will I see buys when there are some?

Right here: as soon as an officer or 10%+ holder of Roku, Inc. buys on the open market (SEC Form 4), it appears automatically on this page. Our data refreshes daily.

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