Does Starbucks (SBUX) stock go up or down depending on the month?
Starbucks month by month, year by year
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | +9.2% | +6.6% | -8.6% | +17.6% | -5.9% | +3.1% | +3.0% | |||||
| 2025 | +18.0% | +7.6% | -15.3% | -18.4% | +4.9% | +9.1% | -2.7% | -1.1% | -4.1% | -4.4% | +7.7% | -3.3% |
| 2024 | -3.1% | +2.0% | -3.7% | -3.2% | -9.3% | -3.0% | +0.1% | +21.3% | +3.1% | +0.2% | +4.9% | -10.9% |
| 2023 | +10.0% | -6.5% | +2.0% | +9.8% | -14.6% | +1.5% | +2.5% | -4.1% | -6.3% | +1.1% | +7.7% | -3.3% |
| 2022 | -15.9% | -6.6% | -0.9% | -18.0% | +5.2% | -2.7% | +11.0% | -0.8% | +0.2% | +2.8% | +18.0% | -2.9% |
| 2021 | -9.5% | +11.6% | +1.1% | +4.8% | -0.5% | -1.8% | +8.6% | -3.2% | -6.1% | -3.8% | +3.4% | +6.7% |
| 2020 | -3.5% | -7.5% | -16.2% | +16.7% | +1.6% | -5.6% | +4.0% | +10.4% | +1.7% | +1.2% | +12.7% | +9.1% |
| 2019 | +5.8% | +3.1% | +5.8% | +4.5% | -2.1% | +10.2% | +13.0% | +2.0% | -8.4% | -4.4% | +1.0% | +2.9% |
| 2018 | -1.1% | +0.5% | +1.4% | -0.6% | -1.6% | -13.8% | +7.2% | +2.0% | +6.3% | +2.5% | +14.5% | -3.5% |
| 2017 | -0.5% | +3.0% | +2.7% | +2.9% | +5.9% | -8.3% | -7.4% | +1.6% | -2.1% | +2.1% | +5.4% | -0.7% |
| 2016 | +1.2% | -4.2% | +2.6% | -5.8% | -2.4% | +4.1% | +1.6% | -3.1% | -3.7% | -2.0% | +9.2% | -4.2% |
| 2015 | +6.7% | +6.8% | +1.3% | +4.7% | +4.8% | +3.2% | +8.0% | -5.6% | +3.9% | +10.1% | -1.9% | -2.2% |
| 2014 | -9.3% | -0.2% | +3.4% | -3.8% | +3.7% | +5.7% | +0.4% | +0.2% | -3.0% | +0.1% | +7.5% | +1.1% |
| 2013 | -2.3% | +3.9% | +6.8% | +3.8% | +3.8% | +8.8% | -1.1% | +9.2% | +5.3% | +0.5% | -3.8% | |
| Average | +0.6% | +1.0% | -1.5% | +1.3% | -0.5% | +0.4% | +4.2% | +1.4% | -0.7% | +0.8% | +7.0% | -1.2% |
| % of years up | 46% | 57% | 64% | 57% | 50% | 57% | 86% | 46% | 46% | 69% | 92% | 31% |
| Years observed | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 13 | 13 | 13 | 13 |
Starbucks month by month: the summary
Over 2013-2026, here's what Starbucks (SBUX) stock did each month, on average: January +0.6% (up 46% of 13 years), February +1.0% (up 57% of 14 years), March -1.5% (up 64% of 14 years), April +1.3% (up 57% of 14 years), May -0.5% (up 50% of 14 years), June +0.4% (up 57% of 14 years), July +4.2% (up 86% of 14 years), August +1.4% (up 46% of 13 years), September -0.7% (up 46% of 13 years), October +0.8% (up 69% of 13 years), November +7.0% (up 92% of 13 years), December -1.2% (up 31% of 13 years). In other words, SBUX historically rose in January, February, April, June, July, August, October, November, and fell in March, May, September, December.
Does Starbucks really go up in November?
Over 2013-2026, November is Starbucks's strongest month: +7.0% on average, positive in 12 of 13 years. At the other end, March shows -1.5%. But a monthly gap is often built on one or two extreme years — the table above shows it: look at the spread, not just the average. Seasonality only means something when it has a cause (selling season, earnings calendar, year-end tax effects); with no identified cause, it's probably noise.
Frequently asked questions
Does Starbucks stock go up or down in August?
Over 13 years, SBUX rose +1.4% on average in August, finishing the month up 6 times out of 13 (46%). Median: -0.8%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
Does Starbucks stock go up or down in July?
Over 14 years, SBUX rose +4.2% on average in July, finishing the month up 12 times out of 14 (86%). Median: +3.5%. It's one of its most consistent months. ⚠️ 14 years of data is not a prediction.
Does Starbucks stock go up or down in April?
Over 14 years, SBUX rose +1.3% on average in April, finishing the month up 8 times out of 14 (57%). Median: +3.7%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Starbucks stock go up or down in December?
Over 13 years, SBUX fell -1.2% on average in December, finishing the month up 4 times out of 13 (31%). Median: -2.9%. It's one of its weakest months. ⚠️ 13 years of data is not a prediction.
Does Starbucks stock go up or down in February?
Over 14 years, SBUX rose +1.0% on average in February, finishing the month up 8 times out of 14 (57%). Median: +1.3%. Results are split year to year — there's no clear pattern. ⚠️ 14 years of data is not a prediction.
Does Starbucks stock go up or down in October?
Over 13 years, SBUX rose +0.8% on average in October, finishing the month up 9 times out of 13 (69%). Median: +1.1%. Results are split year to year — there's no clear pattern. ⚠️ 13 years of data is not a prediction.
What is the best month to buy Starbucks stock?
Historically, November: over the last 14 years, SBUX gained +7.0% on average that month and finished up 92% of the time (13 years observed). March is the weakest month (-1.5%). This is not a prediction: 14 years is a small sample, and the past is under no obligation to repeat.
Why does Starbucks stock often rise in November?
November has averaged as its best month over 14 years (+7.0%, up 92% of years). No clearly established recurring seasonal driver explains this month — it's a statistical tendency over 14 years of history, not a prediction.
Is there a best month to invest in the stock market in general?
There's no universal rule: every stock has its own seasonality. For SBUX it's November (+7.0% on average over 14 years) — another stock will look completely different. The calendar effects people cite ("sell in May", the year-end rally) are market-wide averages, not laws: on SBUX, November is the most consistent month (92% positive years). We also rank all 12 months for the whole market.
Does stock seasonality actually work?
Careful. A month that rose 14 times out of 14 can simply be chance: with 12 months and a dozen years, patterns appear naturally even in random data. Seasonality describes what happened; it doesn't explain why and predicts nothing. Treat it as context, never as a standalone buy signal.
What data is this table based on?
On SBUX's real monthly closing prices from 2013 to 2026 (14 years), source Yahoo Finance. Each cell = the price change over that month. Price performance, excluding dividends. Incomplete months and quote gaps are excluded.