Should I buy Starbucks (SBUX) stock or is it too late?

Starbucks · Consumer Discretionary · price $92

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 68% of its targets hit on this sector (485 calls tested). It aims for $105 (+14 %), call made on October 9, 2026, maturing on October 9, 2027 (5 d ago).

The 10 reliable analysts $115+25 %

The 4 other firms $107+16 %

How to read it: the 10 reliable firms are not filtered by optimism — 10 aim above the price, 0 below, hence their $115 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Starbucks

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
UBS	100 %	+32.7 %	6	$105 +14%
Citigroup	85 %	+29.7 %	13	$112 +22%
Jefferies	83 %	+23.7 %	12	$92 +0%
JP Morgan	84 %	+21.3 %	19	$105 +14%
Baird	67 %	+17.0 %	9	$117 +27%
Morgan Stanley	75 %	+17.0 %	12	$115 +25%
Piper Sandler	67 %	+12.1 %	9	$103 +12%
Barclays	59 %	+6.4 %	27	$116 +26%

In short — Should you invest in Starbucks? Is it too late, still worth it? Analysts are split (53% buy, median target $115, i.e. +25%), and the most reliable on SBUX targets even higher. But the valuation is stretched (P/E ~53), the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $115, i.e. +25% from the current price ($92).
The most reliable firm on SBUX, UBS (100% hit rate, 6 scored calls), targets $105 (call made on October 8, 2026, maturing on October 8, 2027) (+14%) in its most recent call, and $105 (call made on April 29, 2026, maturing on April 29, 2027) (+14%) in the one coming due soonest.
6 analysts rated reliable (≥55% hit rate, beat their sector) are bullish on the stock.
Pays a dividend (2.4% yield), raised for 10 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 15 ratings, 6 are neutral and 1 is a sell.
High valuation (P/E ~53): strong growth is already "priced in", leaving little room for error.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on SBUX

Median target $115 (+25%) · 15 ratings · Hold consensus

Strong Buy00%

Buy853%

Hold640%

Sell17%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Starbucks now?

We won't decide for you. The facts: 53% of analysts rate it a buy, median target $115 (+25%), and UBS (most reliable on SBUX, 100%) targets $105. Weigh that against valuation (P/E ~53) and volatility. This is not personalized advice.

Is it too late to invest in Starbucks?

Not according to analysts: the median target ($115) is still +25% above the current price ($92) (most reliable on SBUX: UBS, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Starbucks still worth investing in?

It depends on the gap between the price ($92) and its estimated value: analysts target $115 on median (+25%), with 53% buys (most reliable on SBUX: UBS, 100%). Cross-check with their real reliability on SBUX and the cautions above. Information, not advice.

What's the main risk in buying SBUX?

The consensus is not unanimous: of 15 ratings, 6 are neutral and 1 is a sell.

→ Go deeper: the full Starbucks profile (consensus, analyst reliability, price target, performance).