Should I buy Sunstone Hotel Investors, Inc. (SHO) stock or is it too late?
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
Firm-by-firm track record on Sunstone Hotel Investors, Inc.
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Evercore ISI Group | 100 % | +24.3 % | 5 | $13 +12% |
| Barclays | 29 % | +2.1 % | 7 | $9 -23% |
| JP Morgan | 60 % | -0.1 % | 5 | $10 -14% |
| Wells Fargo | 43 % | -3.3 % | 7 | $13 +12% |
| Morgan Stanley | 33 % | -12.4 % | 9 | $7 -40% |
| B of A Securities | 100 % | +35.8 % | 5 | — |
| ISI Group | 83 % | +14.7 % | 6 | — |
✅ Reasons to believe
- Median price target $13, i.e. +12% from the current price ($12).
- The most reliable firm on SHO, Evercore ISI Group (100% hit rate, 5 scored calls), targets $13 (call made on July 28, 2026, maturing on July 28, 2027) (+12%) in its most recent call.
⚠️ Reasons to hesitate
- The consensus is not unanimous: of 5 ratings, 2 are neutral and 1 is a sell.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
- No dividend: your return depends only on price appreciation.
The analyst consensus on SHO
Median target $13 (+12%) · 5 ratings · Hold consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Sunstone Hotel Investors, Inc. now?
We won't decide for you. The facts: 40% of analysts rate it a buy, median target $13 (+12%), and Evercore ISI Group (most reliable on SHO, 100%) targets $13. Weigh that against valuation. This is not personalized advice.
Is it too late to invest in Sunstone Hotel Investors, Inc.?
Not according to analysts: the median target ($13) is still +12% above the current price ($12) (most reliable on SHO: Evercore ISI Group, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Sunstone Hotel Investors, Inc. still worth investing in?
It depends on the gap between the price ($12) and its estimated value: analysts target $13 on median (+12%), with 40% buys (most reliable on SHO: Evercore ISI Group, 100%). Cross-check with their real reliability on SHO and the cautions above. Information, not advice.
What's the main risk in buying SHO?
The consensus is not unanimous: of 5 ratings, 2 are neutral and 1 is a sell.
→ Go deeper: the full Sunstone Hotel Investors, Inc. profile (consensus, analyst reliability, price target, performance).