Should I buy Sonoco (SON) stock or is it too late?

Sonoco · Materials · price $49

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: UBS — 59% of its targets hit on this sector (102 calls tested). It aims for $51 (+4.6 %), call made on October 6, 2026, maturing on October 6, 2027 (8 d ago).

The 1 reliable analyst $51+4.6 %

The 4 other firms $61+25 %

How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $51 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on Sonoco

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Truist Securities	67 %	+8.1 %	6	$62 +27%
Wells Fargo	80 %	+7.4 %	5	$56 +15%
B of A Securities	50 %	+0.8 %	12	$60 +23%
Citigroup	22 %	-7.0 %	9	$66 +35%
DA Davidson	67 %	+8.6 %	6	—

In short — Should you invest in Sonoco? Is it too late, still worth it? Analysts are split (40% buy, median target $60, i.e. +23%), and the most reliable on SON targets even higher. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $60, i.e. +23% from the current price ($49).
The most reliable firm on SON, Wells Fargo (80% hit rate, 5 scored calls), targets $56 (call made on March 20, 2026, maturing on March 20, 2027) (+15%) in its most recent call, and $50 (call made on October 15, 2025, maturing on October 15, 2026) (+3%) in the one coming due soonest.
Pays a dividend (3.8% yield), raised for 16 years — regular income on top of potential upside.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 5 ratings, 3 are neutral.
A 12-month target is not a guaranteed path: the price can fall in the meantime.

The analyst consensus on SON

Median target $60 (+23%) · 5 ratings · Hold consensus

Strong Buy00%

Buy240%

Hold360%

Sell00%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in Sonoco now?

We won't decide for you. The facts: 40% of analysts rate it a buy, median target $60 (+23%), and Wells Fargo (most reliable on SON, 80%) targets $56. Weigh that against valuation. This is not personalized advice.

Is it too late to invest in Sonoco?

Not according to analysts: the median target ($60) is still +23% above the current price ($49) (most reliable on SON: Wells Fargo, 80%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is Sonoco still worth investing in?

It depends on the gap between the price ($49) and its estimated value: analysts target $60 on median (+23%), with 40% buys (most reliable on SON: Wells Fargo, 80%). Cross-check with their real reliability on SON and the cautions above. Information, not advice.

What's the main risk in buying SON?

The consensus is not unanimous: of 5 ratings, 3 are neutral.

→ Go deeper: the full Sonoco profile (consensus, analyst reliability, price target, performance).