Should I buy Sonoco (SON) stock or is it too late?
⭐ The most reliable of them, either direction: Citigroup — 56% of its targets hit on this sector (152 calls tested). It aims for $66 (+16 %), call made on July 10, 2026, maturing on July 10, 2027 (49 d ago).
Firm-by-firm track record on Sonoco
| Firm | % right | Gain vs sector | Calls | Aims for |
|---|---|---|---|---|
| Truist Securities | 67 % | +8.1 % | 6 | $68 +20% |
| Wells Fargo | 80 % | +7.4 % | 5 | $56 -1% |
| B of A Securities | 50 % | +0.8 % | 12 | $69 +22% |
| Citigroup | 12 % | -9.9 % | 8 | $66 +16% |
| DA Davidson | 67 % | +8.6 % | 6 | — |
✅ Reasons to believe
- Median price target $63, i.e. +11% from the current price ($57).
- Pays a dividend (3.8% yield), raised for 16 years — regular income on top of potential upside.
⚠️ Reasons to hesitate
- Even the most reliable firm on SON, Wells Fargo (80% hit rate, 5 scored calls), only targets $56 (call made on March 20, 2026, maturing on March 20, 2027) (-1%) in its most recent call, and $50 (call made on October 15, 2025, maturing on October 15, 2026) (-12%) in the one coming due soonest. The stock may already have run past its target.
- The consensus is not unanimous: of 7 ratings, 3 are neutral.
- A 12-month target is not a guaranteed path: the price can fall in the meantime.
The analyst consensus on SON
Median target $63 (+11%) · 7 ratings · Buy consensus
⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.
Frequently asked questions
Should you invest in Sonoco now?
We won't decide for you. The facts: 57% of analysts rate it a buy, median target $63 (+11%), and Wells Fargo (most reliable on SON, 80%) targets $56. Weigh that against valuation. This is not personalized advice.
Is it too late to invest in Sonoco?
Not according to analysts: the median target ($63) is still +11% above the current price ($57) (most reliable on SON: Wells Fargo, 80%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.
Is Sonoco still worth investing in?
It depends on the gap between the price ($57) and its estimated value: analysts target $63 on median (+11%), with 57% buys (most reliable on SON: Wells Fargo, 80%). Cross-check with their real reliability on SON and the cautions above. Information, not advice.
What's the main risk in buying SON?
Even the most reliable firm on SON, Wells Fargo (80% hit rate, 5 scored calls), only targets $56 (call made on March 20, 2026, maturing on March 20, 2027) (-1%) in its most recent call, and $50 (call made on October 15, 2025, maturing on October 15, 2026) (-12%) in the one coming due soonest. The stock may already have run past its target.
→ Go deeper: the full Sonoco profile (consensus, analyst reliability, price target, performance).