Should I buy AT&T (T) stock or is it too late?

AT&T · Communication Services · price $23

⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: TD Cowen — 74% of its targets hit on this sector (43 calls tested). It aims for $33 (+44 %), call made on July 24, 2026, maturing on July 24, 2027 (82 d ago).

The 6 reliable analysts $27.50+20 %

The 4 other firms $30+31 %

How to read it: the 6 reliable firms are not filtered by optimism — 5 aim above the price, 1 below, hence their $27.50 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.

Firm-by-firm track record on AT&T

Here the hit rate is measured <b>on this stock specifically</b> (matured targets replayed against real prices, minimum 5 calls tested) — the green block above measures reliability <b>across the whole sector</b>, which is the criterion behind JPI selections. “Aims for” = the firm's most recent target on this stock; “—” means it hasn't published one recently.

Firm	% right	Gain vs sector	Calls	Aims for
Scotiabank	80 %	+19.0 %	10	$27 +16%
Tigress Financial	67 %	+13.0 %	6	$34 +49%
Citigroup	69 %	+11.6 %	16	$32 +38%
Barclays	60 %	+11.5 %	10	$24 +5%
Wells Fargo	50 %	+7.6 %	8	$20 -12%
JP Morgan	67 %	+6.8 %	12	$33 +44%
UBS	50 %	+1.1 %	8	$31 +36%
Morgan Stanley	38 %	-5.0 %	8	$28 +23%

In short — Should you invest in AT&T? Is it too late, still worth it? Analysts are fairly positive (55% buy, median target $29, i.e. +25%), and the most reliable on T targets even higher. But the stock is volatile. We give you both sides, with the numbers — not advice.

✅ Reasons to believe

Median price target $29, i.e. +25% from the current price ($23).
The most reliable firm on T, Goldman Sachs (100% hit rate, 3 scored calls), targets $29 (call made on December 19, 2025, maturing on December 19, 2026) (+27%) in its most recent call.
Pays a dividend (5.4% yield) — regular income on top of potential upside.
Reasonable valuation (P/E ~8) relative to its sector.

⚠️ Reasons to hesitate

The consensus is not unanimous: of 11 ratings, 4 are neutral and 1 is a sell.
A 12-month target is not a guaranteed path: the price can fall in the meantime.
Volatile stock: sharp swings — including steep drops — are part of its profile.

The analyst consensus on T

Median target $29 (+25%) · 11 ratings · Hold consensus

Strong Buy00%

Buy655%

Hold436%

Sell19%

Strong Sell00%

⚠️ Information, not investment advice. Past performance does not guarantee future results. Analyst targets on a ~12-month horizon.

Frequently asked questions

Should you invest in AT&T now?

We won't decide for you. The facts: 55% of analysts rate it a buy, median target $29 (+25%), and Goldman Sachs (most reliable on T, 100%) targets $29. Weigh that against valuation (P/E ~8) and volatility. This is not personalized advice.

Is it too late to invest in AT&T?

Not according to analysts: the median target ($29) is still +25% above the current price ($23) (most reliable on T: Goldman Sachs, 100%). The real question isn't "too late" but the price-to-value gap and risk. Not advice.

Is AT&T still worth investing in?

It depends on the gap between the price ($23) and its estimated value: analysts target $29 on median (+25%), with 55% buys (most reliable on T: Goldman Sachs, 100%). Cross-check with their real reliability on T and the cautions above. Information, not advice.

What's the main risk in buying T?

The consensus is not unanimous: of 11 ratings, 4 are neutral and 1 is a sell.

→ Go deeper: the full AT&T profile (consensus, analyst reliability, price target, performance).